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ClickUp Launch Video
ClickUp · Sep 2026 · 0:58 · AI-annotated
made Team: Addx Studio · studio Addx Studio
00:00:00 / 00:58:03
The video is built as a rapid chain of locked-off title cards, each a bold gradient headline that snaps into a UI mockup or a tilted 3D board, with the Brain 2 flower mark recurring as the connective thread. Signature moves are letter-by-letter type assembly, gradient-to-solid text sharpening, and glossy 3D blobs and tilted task boards that punctuate every capability beat.
Footage neededEstimated needs: 2 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 filmed passage — shoot, supply or replace · 5 graphic passages — draw or supply · 3 3D passages — build or supply
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ClickUp Launch Video, scene by scene
· 38 scenes as text
01 · Hook · 0:00–0:01
On a plain white background, the centered line “< YourAI)” starts compressed horizontally and expands to full width. “Your” is dark gray, “AI” is orange, the brackets are gray. The frame stays locked off as the text settles into place.
On-screen text: “< YourAI)”
Techniques: Kinetic type
Camera: Static
02 · Hook · 0:01–0:02
A swirling cloud of gray, orange and pink particles drifts left of center on white as the word everything sharpens from a soft gradient smear into solid orange-to-magenta type, framed by dark angle brackets.
On-screen text: “everything.”
Techniques: Particles, Kinetic type
Camera: Static
03 · Hook · 0:02–0:03
The word “everything.” sits centered in white on a blurred orange gradient. The type scales up slightly over the short clip while the frame stays locked off.
On-screen text: “everything.”
Techniques: Kinetic type
Camera: Static
04 · Product intro · 0:03–0:03
A white geometric mark shaped like a 5 sits centered on a grainy magenta, orange and blue gradient. The mark splits into two pieces, an angular hook and a curved base, that drift apart and rotate slightly.
Techniques: Morph
Camera: Static
05 · Product intro · 0:03–0:05
A colorful gradient logo mark of two chevrons and a curve sits centered on white, then moves left as the black wordmark ClickUp appears to its right, forming the full lockup.
On-screen text: “ClickUp”
Camera: Static
06 · Other · 0:05–0:06
On a purple-to-orange gradient, a white word types out letter by letter, growing from a single O to Oursdo in the center. The frame stays locked off while the text builds.
On-screen text: “Oursdo”
Techniques: Kinetic type
Camera: Static
07 · Other · 0:06–0:07
On a white field, the gradient headline “Ours doesn’t.” starts oversized and scales down to a small centered lockup, while a pale gray numeral 2 fades in at the upper right.
On-screen text: “Ours doesn’t.”, “2”
Techniques: Kinetic type
Camera: Static
08 · Other · 0:07–0:08
A pink tagline “Ours doesn’t.” sits centered over faint scattered fragments of “2 / CLI CKUP / BRAIN”; the fragments tighten into even rows as a small pink-to-blue brain icon appears in the center.
On-screen text: “Ours doesn’t.”
Camera: Pull out
09 · Other · 0:08–0:09
Rows of repeating “CLICKUP / BRAIN 2” text drift and shuffle across a light field, with orange, pink, and gray highlight bars flashing behind random words, while a gradient brain icon holds the center.
On-screen text: “CLICKUP / BRAIN 2”
Techniques: Kinetic type
Camera: Push in
10 · Feature reveal · 0:09–0:10
A six-petal flower mark in blue, purple, pink and orange gradients sits centered on white. Its angular, faceted petals and sharp central star soften into rounded flat shapes, the white core keeping an iridescent sheen.
Techniques: Morph
Camera: Static
11 · Feature reveal · 0:10–0:12
A glowing point of light blooms into a multicolor gradient flower icon with a white star at its center on black. The white wordmark 'Brain' and a pink-to-orange gradient superscript '2' scale in beside it, settling into the locked-off logo.
On-screen text: “Brain2”
Techniques: Morph, Kinetic type
Camera: Static
12 · Feature reveal · 0:12–0:13
The Brain2 logo lockup, a five-petal gradient flower icon with a white sparkle beside a white wordmark, scales up slowly on a black field with a soft purple glow along the bottom.
On-screen text: “Brain2”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:13–0:14
A gradient flower mark with a white four-pointed star at its center scales up on a white field, haloed by a soft glow. The tagline It remembers. then appears below the logo.
On-screen text: “It remembers.”
Camera: Static
14 · Feature reveal · 0:14–0:16
On a white background, a flower-shaped gradient icon glows at left beside a rounded search bar with a shifting gradient border. Example prompts type in and out with a colored caret, while the caption “It remembers.” holds still.
On-screen text: “It remembers.”
Techniques: Kinetic type
Camera: Static
15 · Feature reveal · 0:16–0:17
A white rounded chat card floats on a magenta-to-blue gradient. The heading holds still while the helper line and the typed input line scale in, the @ icon slides in, and the send arrow pops in.
Techniques: Kinetic type
Camera: Pull out
16 · Feature reveal · 0:17–0:18
Close-up of the corner of a white chat card on a textured orange-to-purple gradient. Gray text reading “write anything.” sits above an input row with @, document, and send icons. A black cursor moves onto the send icon, which tints pink.
Techniques: Cursor demo
Camera: Static
17 · Feature reveal · 0:18–0:19
A white rounded pill holding a multicolored dot logo and the word Thinking sits centered on a plain white field, backed by a soft iridescent glow. The final letter of the word fades in from gray to black while the glow drifts.
On-screen text: “write anything.”
Techniques: Kinetic type
Camera: Static
18 · Feature reveal · 0:19–0:21
A white Arc M mark and the black word Thinking hold still at center while a pink-tinted collage of app screens drifts slowly behind them.
On-screen text: “Thinking”
Techniques: Parallax
Camera: Push in
19 · Feature reveal · 0:21–0:22
A rounded white card floats in 3D on a soft pink and blue gradient field, the Thinking logo lockup above it. Inside, a kanban board with avatars and progress bars tilts and morphs into a weekly calendar view, the corner badge shifting from 105 to 15.
Techniques: 3D mockup, Morph
Camera: Static
20 · Feature reveal · 0:22–0:23
On a white background, the gradient word 'Agent' scales up while an 's' slides in from the right edge to form 'Agents', completing the headline 'Agents work'.
On-screen text: “Agents work.”
Techniques: Kinetic type
Camera: Static
21 · Feature reveal · 0:23–0:24
A giant gradient word “Agents” shrinks toward the center as “work.” joins it, forming the phrase “Agents work.” Glossy 3D blobs in pink, orange and blue drift into the four corners over a white field with soft glows.
On-screen text: “Agents work.”
Techniques: Kinetic type
Camera: Pull out
22 · Feature reveal · 0:24–0:30
Close-up of a laptop screen with colorful blobs and the words “Agents work.”; the camera pulls back to a wide shot as a person in a black hoodie closes the laptop and walks off, while the caption “You close the laptop.” builds on the white wall.
On-screen text: “laptop.”, “You close the laptop.”
Techniques: Kinetic type
Camera: Pull out
23 · Feature reveal · 0:30–0:33
A white input bar with grey placeholder text fades in on a plain background. A black cursor moves to the Max model button, which gains a rainbow outline, and a dropdown panel of model names scales in above it as the view zooms closer.
Techniques: Cursor demo, UI zoom
Camera: Pull out
24 · Feature reveal · 0:33–0:36
A soft blurred orb glows at the center of a white frame, shifting from orange to violet. Scattered white letters scale in to spell “Claude”, then the word “ChatGPT” appears in a loose cluster around the orb and fades out.
On-screen text: “Claude”, “ChatGPT”
Techniques: Kinetic type
Camera: Static
25 · Feature reveal · 0:36–0:36
Scattered white letters drift inward over a soft pink-to-blue gradient glow on a white background, settling into the word Gemini centered in the frame.
On-screen text: “Gemini”
Techniques: Kinetic type
Camera: Static
26 · Feature reveal · 0:36–0:37
A white rounded dropdown card titled Best models slides down into the center over a soft pastel gradient. The list shows four AI model names with icons; the Gemini 3.1 Pro row is highlighted in gray with a down chevron, and a Show more link sits below a divider.
Camera: Pull out
27 · Feature reveal · 0:37–0:40
On a soft pink-to-white gradient with faint grid lines, the word “Itpicks” builds up letter by letter in a bold orange-to-pink gradient on the left. On the right, a short vertical list of AI model names with small icons (ChatGPT, Claude, Gemini, Brain) cycles upward.
On-screen text: “Itpicks”, “ChatGPT”, “Claude”, “Gemini”, “Brain”
Techniques: Kinetic type
Camera: Push in
28 · Feature reveal · 0:40–0:40
A soft blurred pink-purple glow sits on a white background. The word “Your” in dark gray scales in at center, then “context.” in a pink-orange gradient slides in beside it to complete the phrase.
On-screen text: “Your context.”
Techniques: Kinetic type
Camera: Static
29 · Feature reveal · 0:40–0:43
A gradient flower mark with a white four-pointed star holds the center as rounded app icons, including Salesforce, a calendar, Drive, a folder and a diamond, fade in around it. The mark shrinks into a soft pink glow and the headline Every app. locks in at the center.
On-screen text: “Your context.”, “Every app.”
Camera: Pull out
30 · Feature reveal · 0:43–0:44
A magenta chat bubble labeled Jason scales up on the right while a slate-blue bubble labeled Lucia slides in from the left. Outlined paper-plane send icons appear between the two bubbles, pointing inward.
On-screen text: “Jason”, “Lucia”
Techniques: Kinetic type
Camera: Pan
31 · Feature reveal · 0:44–0:46
A tilted 3D task board fills the frame as a pink Jason badge scales and a slate Lucia badge slides across it. A cursor and a hand emoji point at the badges while the camera pulls back to reveal the columns of task cards.
On-screen text: “Jason”, “Lucia”
Techniques: 3D mockup, Kinetic type, Cursor demo, UI zoom
Camera: Pull out
32 · Feature reveal · 0:46–0:48
A kanban board tilts in 3D perspective as two floating name tags, a dark blue Lucia and a pink Jason, hover over the task cards. Pink cursor arrows drift in from the right. The camera slowly rotates and pulls back.
On-screen text: “Lucia”, “Jason”
Techniques: 3D mockup
Camera: Pull out
33 · Feature reveal · 0:48–0:49
A pale background holds a soft blurred gradient blob in pink, purple and blue that drifts slowly. Centered over it, the black headline “Every teammate.” stays fixed in a locked-off frame.
On-screen text: “Every teammate.”
Camera: Static
34 · Feature reveal · 0:49–0:51
A white card holds the caption Every teammate. which gives way to It already knows. The word It lands first in black, then already and knows fill in, knows in purple turning pink as a period pops and the line scales to rest.
On-screen text: “Every teammate.”, “It already knows.”
Techniques: Kinetic type
Camera: Static
35 · Feature reveal · 0:51–0:52
On a white background, the bold lowercase word 'knows' in an orange-to-magenta gradient fills the frame, its 'o' replaced by a 3D flower icon. The icon's petals shift from orange to blue and pink around a white sparkle and gain a soft glow, while the wordmark scales up.
On-screen text: “It already knows.”
Techniques: Kinetic type
Camera: Push in
36 · Outro · 0:52–0:54
On a white background, a multicolor gradient hook shape morphs into the ClickUp mark, a pink-orange chevron over a blue-purple arc. A dark dot and the wordmark then scale in to the right of the mark.
On-screen text: “It already knows.”
Techniques: Morph
Camera: Static
37 · Outro · 0:54–0:57
The ClickUp logo, a gradient chevron mark beside a bold black wordmark, holds centered on a plain background that shifts from white to light gray. The mark scales gently in place.
Camera: Static
38 · Outro · 0:57–0:58
The ClickUp logo, a gradient chevron mark beside a black wordmark, sits centered on a plain gray field that fades to near black. The logo scales gently while the frame stays locked off.
Techniques: Kinetic type
Camera: Static