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Introducing ClickUp AI
ClickUp · Jun 2023 · 1:59 · AI-annotated
00:00:00 / 01:59:04
The video follows one product manager through a launch crisis, demoing each AI feature as a captioned beat over shifting gradient waves. Cuts land near 136 BPM, with zoom punches, self-typing forms and multiplying UI cards as the signature moves.
No filming indicatedEstimated needs: 7 capture groups — your screens or recordings · 1 official logo — reused across the film · 1 3D passage — build or supply
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Introducing ClickUp AI, scene by scene
· 28 scenes as text
01 · Product intro · 0:00–0:00
On a black field, thin streaks of pink and blue light spiral around a small central glow. The streaks tighten and a white C logo forms from the light at the center of the frame.
Techniques: Morph
Camera: Static
02 · Product intro · 0:00–0:02
On black, a glowing purple ring snaps into the ClickUp AI mark as the white wordmark assembles beside it, then the lockup whips forward in a fast motion-blur zoom.
Techniques: Speed ramp
Camera: Static
03 · Problem · 0:02–0:09
A white document window on a teal gradient background holds a launch plan. A dark CEO comment toast drops in at the top right, the view zooms onto it, then a cursor brings up a small David, Product Manager chip before the frame blurs out.
Techniques: UI zoom, Cursor demo
Camera: Push in
04 · Feature reveal · 0:09–0:13
A document editor shows the line “The new launch plan will include”. A cursor types “/AI Tools”, opening a dropdown that expands into a panel of AI actions; the cursor then hovers over “Create launch plan” while a small “David, Product Manager” card drifts nearby.
Techniques: Cursor demo
Camera: Static
05 · Feature reveal · 0:13–0:18
On a light document page, a white Create launch plan card crossfades from an empty form to a filled form, then the AI response streams in and scrolls down through numbered steps and assigned team responsibilities. A purple-bordered caption card fades in at the bottom left.
On-screen text: “USE CLICKUP AI TO: Create GTM Plans”
Techniques: Kinetic type
Camera: Static
06 · Demo · 0:18–0:22
A white document card, Go-To-Market Launch Plan, settles centered on a teal 3D wave. A black cursor hovers at the lower left with a David, Product Manager comment chip, then moves up and drops a comment, flagged by a quick burst of yellow and red dots.
Techniques: Cursor demo, Particles
Camera: Pull out
07 · Demo · 0:22–0:23
A flat document mockup of a Go-To-Market Launch Plan page fills the frame over a blurred teal backdrop. Four teammate name chips with cursors sit in the left margin, each ringed by small multicolored confetti particles that drift.
Techniques: Particles
Camera: Static
08 · Demo · 0:23–0:25
A dimmed document window titled Go-To-Market Launch Plan floats tilted in 3D over a blurred teal backdrop. Four teammate chips with avatars and roles line the left margin, each marked by a cursor arrow. The shot holds static.
Techniques: 3D mockup
Camera: Static
09 · Demo · 0:25–0:25
A document editor titled Go-To-Market Launch Plan fills the frame over a soft blue gradient. Four collaborator cards with avatars and roles sit in the left margin, each beside a black cursor that drifts a few pixels down and right.
Techniques: Cursor demo
Camera: Static
10 · Demo · 0:25–0:27
A white document titled Go-To-Market Launch Plan sits on a blue gradient, four collaborator chips with avatars and black cursors line its left margin. The whole document then slides up and out of frame, leaving only the gradient.
Camera: Static
11 · Feature reveal · 0:27–0:32
A white AI-tools panel hovers over a pink-purple wave background. A cursor opens the department dropdown, selects Engineering, and the tool list refreshes to engineering items. A caption card reading Role-based Requests slides in at the lower left.
On-screen text: “USE CLICKUP AI FOR:”, “Role-based Requests”
Techniques: Cursor demo
Camera: Static
12 · Feature reveal · 0:32–0:35
A white form card sits centered on a pink-purple gradient. A cursor hovers as text types into the business requirements, systems involved and best practices fields in sequence, while a lower-left caption badge fades out.
On-screen text: “USE CLICKUP AI FOR: Role-based Requests”
Techniques: Cursor demo
Camera: Static
13 · Feature reveal · 0:35–0:37
A white document card floats over a pink and purple gradient. The spec text scrolls upward inside the card, then a cursor moves to the Insert button and a small profile popover labeled Wilson appears.
Techniques: Cursor demo
Camera: Static
14 · Feature reveal · 0:37–0:39
A white document card showing generated spec text and action buttons floats over a pink and purple wave background. A cursor hovers over the purple Insert button as a small white chip with a purple icon fades in at the bottom left.
Techniques: Cursor demo
Camera: Static
15 · Feature reveal · 0:39–0:43
A white panel floats on a pink-orange gradient. A cursor picks Design from an open DEPARTMENT dropdown, and the tool list on the left swaps to design prompts. The cursor then rests on Brainstorm potential user journeys beside a Tanya Senior Designer card.
Techniques: Cursor demo
Camera: Static
16 · Feature reveal · 0:43–0:46
A white form modal slides in from the left over a pink and orange gradient, titled Brainstorm potential user journeys. A cursor and a Tanya, Senior Designer presence chip appear, then text types itself into the Feature descriptions, Problem it solves, and Target users fields.
Techniques: Cursor demo
Camera: Pull out
17 · Feature reveal · 0:46–0:50
A white modal card floats centered on a multicolor gradient. Inside, the generated journey text cycles through three personas, Sarah, John and Emily, as the body copy updates. A cursor glides down and presses the Insert button while a small Tanya, Senior Designer, user card fades in at the bottom.
Techniques: Cursor demo
Camera: Pan
18 · Feature reveal · 0:50–0:53
A white panel floats on a blurred blue-purple gradient. A department dropdown opens and the cursor clicks Marketing; the left tool list refreshes. The cursor then moves to Outline email campaign, while a small card for Drew, Marketing Manager, stays at the bottom right.
Techniques: Cursor demo
Camera: Static
19 · Feature reveal · 0:53–0:55
A white form card on a blue-purple gradient. The email campaign fields fill in while a profile chip with a photo and the name Drew slides in by the cursor, then fades. The card switches to a Blog post form with a Write featured snippet text field.
Techniques: Cursor demo
Camera: Static
20 · Feature reveal · 0:55–0:58
A white email-campaign outline card sits on a blue and pink gradient. The outline text scrolls up inside the card while a small profile chip labeled Drew, Marketing Manager slides in at the bottom input row.
Camera: Static
21 · Feature reveal · 0:58–1:03
A document interface on a blue gradient background scrolls down through its numbered launch-plan sections while a David, Product Manager card stays pinned at the right. The frame then zooms onto the title and the card, blurring the rest of the page.
Techniques: Cursor demo, UI zoom
Camera: Push in
22 · Feature reveal · 1:03–1:04
A white document view titled Go-To-Market Launch Plan shows two lines of task text and a David, Product Manager comment card with an avatar; a purple-outlined Create Blog Posts button fades in at the bottom left.
Camera: Static
23 · Feature reveal · 1:04–1:22
Close-up of a Go-To-Market Launch Plan document. A caption in the lower left reads Create Blog Posts. A cursor opens the AI Tools menu, fills the blog post form, and generates text. A re-prompt regenerates it, then the view zooms out to the full window on a blue gradient.
On-screen text: “USE CLICKUP AI TO: Create Blog Posts”, “Re-prompt”
Techniques: Cursor demo, UI zoom
Camera: Pull out
24 · Feature reveal · 1:22–1:23
A project management task page shows the title and a cursor resting at the Share button, then the view reframes onto the right-hand comment thread where teammates post praise for the launch.
Techniques: UI zoom
Camera: Push in
25 · Feature reveal · 1:23–1:44
A flat two-panel task view with a comments thread on the right. A purple-outlined callout pops in over an attachment, the cursor clicks a Summarize button and a panel types out a summary line, then the cursor types a new comment that posts below the thread.
On-screen text: “USE CLICKUP AI TO: Summarize Threads”
Techniques: Cursor demo
Camera: Static
26 · Demo · 1:44–1:48
A white 'Write with AI' card floats over a flowing pink and blue wave as the prompt 'Create a Go-To-Market launch plan.' types in. Copies of the card multiply and drift at different depths, then the view pulls back into a grid that dissolves to the ClickUp logo on black.
Techniques: Parallax, UI zoom
Camera: Push in
27 · CTA · 1:48–1:49
The ClickUp AI lockup holds centered on black, the gradient ring icon and white wordmark with glowing gradient AI letters still, while the gray tagline fades in below.
On-screen text: “AI, purpose-built for Marketing”
Camera: Static
28 · CTA · 1:49–1:59
Locked-off on black, the ClickUp AI logo and wordmark hold center while the tagline cycles through Marketing, Product Operations, then your team. A lavender URL fades in beneath.
On-screen text: “AI, purpose-built for Marketing”, “AI, purpose-built for Product Operations”, “AI, purpose-built for your team.”, “clickup.com/features/ai”
Techniques: Kinetic type
Camera: Static