Lovable · Developer tools · Oct 2026
Introducing ClickUp 3.0
ClickUp · Jun 2022 · 1:10 · AI-annotated
A dark, neon-accented launch film built on a black field: centered italic taglines cut to fast, and the product appears as tilted 3D interface panels lit by a traveling beam. The story escalates through three neon pillar words (BETTER, FASTER, STRONGER), each paired with a capability and a stat, then resolves on the glowing logo and a release date.
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Introducing ClickUp 3.0, scene by scene
· 47 scenes as text
01 · Hook · 0:00–0:00
A flat black frame fills the screen with no visible content, holding still as a blank opening beat before any element appears.
Camera: Static
02 · Hook · 0:00–0:02
On a black background, the centered headline fades in from dim purple to bright white. A thin horizontal line of blue and purple light glows beneath the text, brightening as the line settles into place.
On-screen text: “The future of productivity is coming”
Techniques: Light sweep
Camera: Static
03 · Hook · 0:02–0:03
A black frame holds a single line of tagline text while a thin horizontal glint sweeps across the middle, leaving a small flare dot at the right edge.
On-screen text: “The future of productivity is coming”
Techniques: Light sweep
Camera: Static
04 · Hook · 0:03–0:04
On a black background, two thin glowing lines, one blue and one magenta, draw themselves into right angles, forming partial rectangular frames at the top-right and bottom-left.
Camera: Static
05 · Hook · 0:04–0:06
A black frame holds centered white text that builds word by word, ending with the phrase “Three years ago.” The lock-off shot keeps the type static once each word lands.
On-screen text: “Three years ago”
Techniques: Kinetic type
Camera: Static
06 · Hook · 0:06–0:06
A solid black frame holds a single centered line of white text that stays perfectly still for the full clip. No motion, no camera move, no other elements enter.
On-screen text: “Three years ago”
Camera: Static
07 · Other · 0:06–0:07
A purple caption holds centered on black, then a tilted ClickUp board slides in from the right with a glowing purple rim along its top edge.
On-screen text: “Three years ago”
Techniques: 3D mockup, Light sweep
Camera: Static
08 · Other · 0:07–0:09
A tilted ClickUp board view floats in 3D perspective on a black field, a purple beam of light gliding along its top edge. The panel rotates to present the sidebar, then fades to black.
Techniques: 3D mockup, Light sweep
Camera: Static
09 · Other · 0:09–0:11
On a black background, a left-aligned line builds up word by word: “We” and “revolutionized” in white, then “productivity” in lavender. The frame stays locked off as the words fill in from left to right.
On-screen text: “We revolutionized productivity”
Techniques: Kinetic type
Camera: Static
10 · Other · 0:11–0:13
A dark ClickUp board shows the tagline in white italic type. The tagline fades as the interface brightens, a purple light beam sweeps the top edge, and a neon outline draws in on the left.
On-screen text: “We revolutionized productivity”
Techniques: Light sweep, UI zoom
Camera: Static
11 · Other · 0:13–0:14
Large neon-outlined letters NOW glow in a blue-to-purple gradient on black. The word slides left as the small white italic caption It's time to scales in at center left.
On-screen text: “NOW”, “It's time to”
Techniques: Kinetic type
Camera: Static
12 · Other · 0:14–0:16
White italic text sits centered on a black field. The phrase 'take it to' holds, then cuts to 'the next level' in the same spot, completing the tagline.
On-screen text: “take it to”, “the next level”
Camera: Static
13 · Other · 0:16–0:16
On a black background, large neon-outlined words flash in rapid succession, 'BETTER' then 'FASTER', each cropped at the frame edges with a cyan-to-magenta-to-amber gradient stroke. A small static caption sits locked off while the big words cut between frames.
On-screen text: “the next level”, “BETTER”, “FASTER”
Techniques: Kinetic type, Light sweep
Camera: Static
14 · Other · 0:16–0:17
The word FASTER in oversized neon outline letters, cut off at the right edge, glows in a cyan-to-orange gradient on black, then fades out.
On-screen text: “FASTER”
Techniques: Kinetic type
Camera: Static
15 · Other · 0:17–0:17
The word STRONGER glows as a neon outline on black, its stroke shifting from blue through magenta to yellow across the letters. The glow dims and the outline fades out over the short clip.
On-screen text: “STRONGER”
Camera: Static
16 · Other · 0:17–0:18
A neon line-art logo draws itself in the center of a black background: an upward chevron in a pink-to-orange gradient above a curved arc in blue-violet, both glowing softly.
Camera: Static
17 · Other · 0:18–0:18
A solid black frame holds with no visible content, serving as a blank transition point between scenes.
Camera: Static
18 · Product intro · 0:18–0:20
A ClickUp home screen floats in 3D perspective over a black background laced with neon pink lines. The tilted window rotates gently toward a front-facing angle, its sidebar and task list staying in focus.
Techniques: 3D mockup
Camera: Pull out
19 · Product intro · 0:20–0:21
The word Introducing in white bold type sits centered on black, then fades out. Glowing rainbow dots and thin arcs drift in from the edges and begin to trace the outline of a logo.
On-screen text: “Introducing”
Techniques: Particles
Camera: Static
20 · Product intro · 0:21–0:23
On black, a neon yellow line draws a large angular outline while a pink-and-blue two-arc mark and a dim wordmark hold center. The line drops away, and the mark plus the white glowing ClickUp 3.0 wordmark lock in at center-left.
Camera: Static
21 · Product intro · 0:23–0:25
On a black background, the italic headline “A platform so powerful it will redefine” appears in light purple, then turns white and rises slightly. The ClickUp 3.0 wordmark is on screen.
On-screen text: “A platform so powerful it will redefine”, “ClickUp 3.0”
Techniques: Kinetic type
Camera: Static
22 · Product intro · 0:25–0:27
A black screen shows two centered lines in sequence: first a white upright sentence, then a pale pink italic one. Each line holds still on a locked-off frame before the next appears.
On-screen text: “A platform so powerful it will redefine”, “the way teams work forever”
Camera: Static
23 · Feature reveal · 0:27–0:29
A black frame holds the word BETTER as a large gradient 3D outline, with faint echo layers above and below drifting at different speeds. The outline dims as a white italic tagline fades in across the center.
On-screen text: “BETTER”, “the way teams work forever”, “A new dimension of creativity at your fingertips”
Techniques: Parallax
Camera: Static
24 · Feature reveal · 0:29–0:30
A white italic headline sits centered on a black field. The text remains static in a locked-off frame for the short beat.
On-screen text: “A new dimension of creativity at your fingertips”
Camera: Static
25 · Feature reveal · 0:30–0:31
A flat UI view of a design workspace with a folder tree on the left and a task list on the right, holding a static lavender headline across the center.
On-screen text: “A new dimension of creativity at your fingertips”
Camera: Pan
26 · Feature reveal · 0:31–0:32
The ClickUp app interface floats as a tilted 3D panel over a black background with faint neon-purple outline cards. The camera slowly orbits the panel, exposing the left navigation sidebar and the Home view.
Techniques: 3D mockup, Parallax
Camera: Push in
27 · Demo · 0:32–0:34
A plain black background holds, then a white italic line of text fades in at center, lingers a beat, and fades back to black.
On-screen text: “A magical user experience”
Camera: Static
28 · Demo · 0:34–0:35
A product interface tilted in 3D rotates slowly left to right against a black background. The sidebar shows the ClickUp logo with Home and Inbox items, while a top banner reads ClickUp 3.0 above a row of app icons including a blue square and a Dropbox mark.
On-screen text: “ClickUp 3.0”
Techniques: 3D mockup
Camera: Pull out
29 · Demo · 0:35–0:36
A product management list interface floats at a tilted 3D angle on a pale gray field. The view starts soft and blurred, then sharpens and slides down, bringing the task rows and pink status dots into clear focus.
Techniques: 3D mockup
Camera: Static
30 · Feature reveal · 0:36–0:39
On a black background, faint horizontal streaks drift behind a large neon outline of FASTER. A bold pale lavender percentage in the center scales up from 337% to 500%.
On-screen text: “FASTER”, “337%”, “500%”
Techniques: Kinetic type
Camera: Static
31 · Feature reveal · 0:39–0:41
Centered italic tagline in lavender on black; the word Supercharged fills with a purple-to-yellow gradient and a neon outline while the rest turns white, then the line fades and a giant 500% scales in before the frame goes black.
On-screen text: “Supercharged performance”, “with rock-solid reliability”, “500%”
Techniques: Kinetic type
Camera: Static
32 · Feature reveal · 0:41–0:42
A dark frame brightens as the large Inbox heading scales down, revealing the full inbox view: a row of filter tabs and a message row with a checkbox, status dot and pink avatar circle.
Techniques: UI zoom
Camera: Static
33 · Feature reveal · 0:42–0:43
A white project management interface showing a list view and task details is revealed from left to right by a diagonal wipe against a dark background.
On-screen text: “Inbox”
Techniques: Masking
Camera: Static
34 · Feature reveal · 0:43–0:44
The ClickUp home screen fades up from a dark overlay, revealing the search bar, a row of app icons and the Recent cards. The angled interface view drifts slowly upward and settles as the brightness eases to full.
Techniques: 3D mockup
Camera: Pull out
35 · Feature reveal · 0:44–0:46
Three light app panels, an inbox, a list view and a home screen, stack diagonally in 3D perspective and slide forward in sequence over a dark field of glowing neon letter outlines.
Techniques: 3D mockup, Parallax
Camera: Static
36 · Feature reveal · 0:46–0:47
A ring of purple smoke swirls on black, then the outlined word STRONGER fades in across the frame in a yellow-to-blue gradient as the smoke thins behind it.
On-screen text: “STRONGER”
Techniques: Particles
Camera: Push in
37 · Feature reveal · 0:47–0:49
A tilted 3D interface of a project app fades in on a black background, holds, then fades out, showing a home view with cards and a todo list. A large static headline sits over the scene.
On-screen text: “STRONGER”
Techniques: 3D mockup
Camera: Static
38 · Feature reveal · 0:49–0:52
A white italic headline is centered on black over a giant gradient neon outline word. A horizontal light beam sweeps across the middle, then the headline swaps to a second line as a dim search interface fades in.
On-screen text: “Reimagined from the ground up”, “Now with Universal Search”
Techniques: Light sweep
Camera: Static
39 · Feature reveal · 0:52–0:54
A dark workspace card tilts into view on a black background, then brightens to reveal an Enterprise MQLs dashboard with a tab row and a recent items list with app icons. The card settles into a slight 3D tilt, angled toward the viewer.
On-screen text: “Now with Universal Search”
Techniques: 3D mockup
Camera: Pull out
40 · Feature reveal · 0:54–0:54
A blown-out white flash snaps into an angled CRM list view. Neon light trails in pink, blue and yellow sweep around it through the dark space, while Slack, GitHub, Drive and Dropbox icons float at the edges.
Techniques: Light sweep, 3D mockup
Camera: Pull out
41 · Feature reveal · 0:54–0:55
A white interface card titled Enterprise MQLs floats at the center of a black space, joined by glowing rainbow tubes to app icons for Slack, Salesforce, Drive, GitHub and Dropbox that drift slowly apart.
Techniques: 3D mockup
Camera: Static
42 · Feature reveal · 0:55–0:56
A bold italic headline slides in on a black background, brightening from dim lavender to white with a soft glow. A faint dark 3D panel with a small logo stays almost hidden beneath the text.
On-screen text: “And an infinitely scalable architecture”
Techniques: Kinetic type
Camera: Static
43 · Feature reveal · 0:56–0:57
A stacked server module with a glowing chevron mark sits on a dark reflective floor, ringed by a thin purple light line. The module's edges flare purple and blue as the white headline slides up into place above it.
On-screen text: “And an infinitely scalable architecture”
Techniques: Kinetic type, 3D mockup
Camera: Static
44 · Feature reveal · 0:57–0:59
A dark 3D render shows a three-tier server cube with a glowing rainbow logo on top, ringed by smaller cubes and a neon light line on a glossy floor. The headline slides out as “99.99% Uptime” fades in and holds above the cube.
On-screen text: “And an infinitely scalable architecture”, “99.99% Uptime”
Techniques: Kinetic type, 3D mockup
Camera: Static
45 · Other · 0:59–1:03
On a black field, oversized outlined words in a blue-to-yellow gradient stroke hold still, then dissolve into the next: BETTER, FASTER, STRONGER. The letters are cropped at the frame edges, filling the width.
On-screen text: “99.99% Uptime”, “BETTER”, “FASTER”, “STRONGER”
Techniques: Kinetic type
Camera: Static
46 · Other · 1:03–1:03
A neon-outlined word in a blue-to-orange gradient sits on black, then its letters overlap and resolve into STRONGER. The frame stays locked off and the type fills the width.
On-screen text: “STRONGER”
Techniques: Kinetic type, Morph
Camera: Static
47 · Outro · 1:03–1:10
On black, faint geometric outlines fade out as the gradient ClickUp mark and white wordmark ClickUp 3.0 glow into view. A white tagline Coming Fall 2022 fades in below, and the lockup holds still.
On-screen text: “ClickUp 3.0”, “Coming Fall 2022”
Camera: Static






