“Who are the Beatles?” | An Arc Search ad from 1961

01 · Hook · 0:00–0:03

A woman in glasses and a cream embroidered top holds a small bouquet of white and yellow flowers, gazing down. The white serif year 1961 fades in over her chest. The frame cuts to a vintage wooden television showing a man in a suit against a blue brick wall.

On-screen text: “1961”

Camera: Static

02 · Hook · 0:03–0:06

A dim, warm-lit room holds a vintage wooden television. Its screen shows a suited man before a blue brick wall, who points at the camera and then lifts a white cup. A 1961 caption is locked over the frame.

On-screen text: “1961”

Camera: Pull out

03 · Hook · 0:06–0:09

A woman with a flower crown and glasses sits at a table, arranging a small bouquet of yellow and white daisies. An acoustic guitar and woven wall art fill the wood-paneled room behind her as the frame slowly pushes in.

Camera: Static

04 · Hook · 0:09–0:10

A man in a dark suit and tie stands before a brick wall in grainy blue-tinted footage. The medium close-up holds steady as his expression shifts, mouth opening and closing as if speaking.

Camera: Static

05 · Product intro · 0:10–0:12

A young woman in a floral crown and amber glasses sits at a patterned table in a wood-paneled room, holding a sprig of yellow and white flowers. A guitar leans at the left edge. She glances slightly off camera while the voiceover plays.

Camera: Static

06 · Product intro · 0:12–0:15

A man in a dark suit and tie speaks to camera against a blue brick wall, framed inside a rounded vintage TV screen with a blue tint and scan lines. He raises his hand to gesture near the end.

Camera: Static

07 · Product intro · 0:15–0:16

A dark vintage TV screen fills the frame, its image grainy and warped. A white phone rises from blue smoke and static at the center, the device resolving from noise as wisps curl around its edges.

Camera: Static

08 · Product intro · 0:16–0:18

A young woman wearing a white floral crown and oversized amber-framed glasses looks off to the side with a neutral expression. She is framed against a warm wooden wall with a pale flower ornament, and the steady close-up holds as she blinks and her lips part slightly.

Camera: Static

09 · Product intro · 0:18–0:19

A retro CRT television shows the Arc logo on a pale blue screen. The logo fades, a faint image of a woman appears, then the screen resolves into a close-up of a red-haired woman in glasses and a flower crown.

Techniques: Morph

Camera: Static

10 · Demo · 0:19–0:20

A woman wearing a flower crown and amber glasses speaks in a warm, wood-paneled room, then the image cross-dissolves into a hand holding a phone that displays the Arc browser.

Techniques: Morph

Camera: Static

11 · Demo · 0:20–0:22

A woman with a flower crown and glasses sits at a patterned table, holding a phone in one hand and tapping it with the other. A guitar leans nearby, and flowers, sunglasses and cards rest on the table.

Camera: Static

12 · Demo · 0:22–0:24

Tight close-up of a phone home screen held in a hand, the Arc Search tile set among app icons and a clock widget. A finger taps the screen and the app's search view appears with a suggested query.

Camera: Static

13 · Demo · 0:24–0:26

A woman in a flower crown and large amber glasses holds a black phone and looks at it, framed in close-up against a wood wall with white flower and shell ornaments. A static caption shows the typed question. Soft warm light; she blinks and tilts her head slightly.

On-screen text: “Q who is josh milk”

Camera: Static

14 · Demo · 0:26–0:27

A vintage wooden television in a dim, warm room shows blue-tinted footage of a suited man against a brick wall, then a hand in a white sleeve reaches toward the screen. The camera holds a fixed medium shot of the set.

Camera: Static

15 · Demo · 0:27–0:28

Locked-off shot of a vintage wooden TV in a dim, warm room. The CRT shows a grainy black-and-white handshake, then cuts to a blue-tinted document with typed lines. The camera stays still.

Camera: Static

16 · Demo · 0:28–0:28

A vintage wooden television sits in a warm, wood-paneled room, locked-off. Its screen shows a tilted, soft-focus view of the app: a LOCAL WINE OIL heading above a search list with queries like what is it and what to do, shifting slightly.

Camera: Static

17 · Demo · 0:28–0:32

A young woman in a flower crown and glasses sits on a patterned bench in a wood-paneled room, holding a phone in both hands and gazing down at it with a slight smile. A guitar, a box of sunglasses and loose flowers frame her as the camera holds still.

Camera: Static

18 · Demo · 0:32–0:34

A hand holds a phone in a dim room while the search field types “who are the beatles.” The thumb taps a suggestion row and the list updates with new queries. The blurred living-room background stays static.

Camera: Static

19 · Demo · 0:34–0:35

A vintage television on a wooden cabinet in a warm paneled room plays a grainy black-and-white clip of a man gesturing, then the screen cuts to a white interface and zooms in on the Browse for Me button as the word race passes by.

Techniques: UI zoom

Camera: Static

20 · Demo · 0:35–0:37

Locked-off close-up of a phone screen: the search bar reads “the beatles” with a blinking caret, suggestion rows and “Browse for Me” buttons below. A finger swipes across the glass, blurring the view as the list changes to “6 web pages”.

Camera: Static

21 · Demo · 0:37–0:38

A hand holds a phone upright in a dim, warm-lit room with blurred red seats behind it. The Arc search screen reads 'who are the beatles' at the top, and a list of source URLs fills in line by line beneath the heading 'Reading 6 web pages'.

Camera: Static

22 · Demo · 0:38–0:39

A face fills the frame in warm light, the phone screen reflected in the glasses. The phone is pulled away from the face, revealing the search result card on a white screen, hands holding it in a cozy living room.

Camera: Static

23 · Demo · 0:39–0:45

Two hands hold a phone against a blurred field of yellow and white flowers. The screen fills in from gray placeholders into a search answer with band photos and bullet points, then a thumb swipes up to scroll the text and taps a grid of images.

Camera: Pan

24 · CTA · 0:45–0:46

A young woman in a cream embroidered blouse and amber glasses smiles while looking down at a black phone she holds. A warm wooden backdrop with a carved ornament stays softly out of focus.

Camera: Static

25 · CTA · 0:46–0:48

Inside a grainy, blue monochrome CRT frame with rounded corners, a suited man raises a smartphone toward the camera. The screen resolves from a logo card to the Arc search app, showing a search bar and result rows, all wrapped in old-television noise and scanlines.

Camera: Pan

26 · CTA · 0:48–0:50

A smartphone is held upright on a dim, warm-lit stage, its screen in sharp focus against a blurred bokeh background. The display shows the App Store listing for the Arc Search app, with the Finalist badge and preview card. The camera drifts slowly, keeping the device centered.

Camera: Static

27 · Outro · 0:50–0:51

A person in jeans and a red apron walks past a wood-paneled room with a guitar and patterned couch. A purple Arc logo and white text fade in at the center and hold.

On-screen text: “Arc Search”, “Download today”

Camera: Static

28 · Outro · 0:51–0:53

A dim wood-paneled living room with an acoustic guitar, patterned couch, and wall tapestry. The purple Arc logo and white text hold centered over the set. A figure exits the left edge early in the shot.

On-screen text: “Arc Search”, “Download today”

Camera: Static