Airbnb · Consumer · May 2023
Axonnic Launch
Axonnic · Oct 2026 · 1:42 · AI-annotated · YC Fall 2026
Founders interview on a San Francisco rooftop, cut to live demos of a robotic hand mirroring gestures, a 3D muscle render, factory B-roll and in-car typing. Interview two-shots and locked-off demo shots alternate at a brisk 27 cuts per minute, with data overlays and lower-thirds carrying the technical claims.
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Axonnic Launch, scene by scene
· 52 scenes as text
01 · Hook · 0:00–0:01
A young man in a black hoodie waves at the camera against a bright city skyline, framed in a medium shot that tightens slightly. The scene opens and closes on a fast, motion-blurred pan of the rooftops, and a white caption sits at the bottom.
On-screen text: “Hi, I'm Max.”
Camera: Pan
02 · Hook · 0:01–0:02
A fast pan blurs into a smiling man in a black polo shirt bearing the axonnic logo, framed against a hazy city skyline. Center-bottom captions swap from “Hi, I'm Max.” to “Hey, I'm Arsh.” as he speaks.
On-screen text: “Hi, I'm Max.”, “Hey, I'm Arsh.”
Camera: Static
03 · Hook · 0:02–0:02
A man in a black polo shirt with a small chest logo stands centered before a soft-focus city skyline, talking to the camera with a faint smile. The frame is a static medium shot; a white subtitle sits at the bottom center.
On-screen text: “Hey, I'm Arsh.”
Camera: Static
04 · Product intro · 0:02–0:03
Two men in dark Axonnic-branded tops stand on a rooftop terrace, the San Francisco skyline behind them. The man on the right speaks to camera while the other smiles; a white caption line runs along the bottom. Locked-off medium shot in daylight.
On-screen text: “And we're building Axonnic, where we turn human hand”
Camera: Static
05 · Product intro · 0:03–0:04
Two men in dark Axonnic-branded tops stand on a rooftop before a hazy city skyline, talking to camera. A white subtitle line sits at the bottom of the frame. The shot is locked off, with a brief motion blur near the end.
On-screen text: “And we're building Axonnic, where we turn human hand”
Camera: Push in
06 · Product intro · 0:04–0:05
Two founders in dark polo shirts sit behind a table of prototypes: a black glove on a stand, a laptop, a white VR headset and folded gloves, with a city view behind the window. The right speaker gestures with a gloved hand while talking.
On-screen text: “And we're building Axonnic, where we turn human hand movements into training data for computers.”
Camera: Static
07 · Product intro · 0:05–0:07
A static medium shot frames two men in dark exonic shirts seated by a tall window over a city. They talk and gesture; one wears a black glove, the other a black wrist sensor. A red framed poster leans beside them.
On-screen text: “movements into training data for computers.”
Camera: Static
08 · Product intro · 0:07–0:10
In shallow focus, a black-gloved prosthetic hand in the foreground mirrors the finger gesture of a man behind it, who raises his hand in sync; a second man stands at the left edge. Subtitles run along the bottom and an orange HN logo holds the corner.
On-screen text: “We met at Oxford, where I was a medic”, “researching machine learning and robotics.”
Camera: Static
09 · Product intro · 0:10–0:10
Two men in dark Axonnix shirts sit side by side before a bright, blurred window with greenery at left. A static medium shot holds them while white lower-thirds name them with titles and a small centered caption reads the voiceover line.
On-screen text: “Arsh Patankar”, “CTO - Axonnix”, “Maxim Williams”, “CEO - Axonnix”, “researching machine learning and robotics.”
Camera: Static
10 · Product intro · 0:10–0:12
Two young men in dark axomic shirts sit at a window with a blurred city backdrop. The man on the right speaks and gestures; the man on the left listens. Static white text overlays the right side and a subtitle sits at the bottom.
On-screen text: “Ranked 1st in year group”, “Paper pending”, “And I was studying this technology.”
Camera: Static
11 · Product intro · 0:12–0:13
Two men in dark shirts stand by a window over a blurred cityscape; the left speaks, the right listens. A white serif caption and sans subline sit at right, a sans subtitle at the bottom, an orange logo in the corner. Locked-off frame.
On-screen text: “Ranked 1st in year group”, “Paper pending”, “We make a very easy way for you to”, “And I was studying this technology.”
Camera: Static
12 · Product intro · 0:13–0:15
Two men in black axonnic shirts sit side by side in a medium two-shot, the left one speaking against a soft, sunlit blurred background. A white serif caption on the right and a sans-serif subtitle line at the bottom carry the voiceover.
On-screen text: “Ranked 1st in year group”, “Paper pending”, “We make a very easy way for you to”, “measure human movement and allow computers to”
Camera: Static
13 · Product intro · 0:15–0:17
Two men in dark axonnic shirts stand outdoors against a pale sky, the man on the left speaking while the other listens, a city skyline blurred below. White subtitles caption the voiceover along the bottom of the locked-off frame.
On-screen text: “measure human movement and allow computers to”, “understand the real world.”
Camera: Static
14 · Problem · 0:17–0:19
Two men in black axonnic shirts sit on a bench behind a glass table holding a robotic hand, VR headset, laptop and gloves, against a bright city window. They address the camera as white subtitles appear along the bottom edge.
On-screen text: “As populations age, we want to help robots take”, “understand the real world.”
Camera: Static
15 · Problem · 0:19–0:20
Two men in dark shirts sit at a window with a soft-focus city backdrop. The man on the right speaks and gestures while his colleague listens at frame left, a framed red-lettered poster resting on the sill.
On-screen text: “As populations age, we want to help robots take”
Camera: Static
16 · Problem · 0:20–0:21
Two men in dark branded shirts stand by a bright window. The man on the right speaks and gestures with his hands while the man on the left listens, framed in a static medium shot with a white subtitle line at the bottom.
On-screen text: “on essential work that's becoming harder to staff.”
Camera: Static
17 · Problem · 0:21–0:23
Two men in navy Axonnic t-shirts sit by a large window overlooking a hazy city. The man in the center speaks and gestures with open hands; a framed sign with red lettering leans to his right. Static medium shot in soft daylight.
On-screen text: “on essential work that's becoming harder to staff.”
Camera: Static
18 · Feature reveal · 0:23–0:25
Two men in black axonnic shirts stand outdoors against a soft-focus backdrop of trees and sky. The left man turns his head and raises his hand to point at his forearm, while the right man watches in profile; a guitar neck sits at the left edge.
On-screen text: “Most of the muscles that control your hand are”, “actually in the forearm.”
Camera: Push in
19 · Feature reveal · 0:25–0:26
Close-up of a man's bare forearm stretched across the frame, a second man blurred behind. His other hand closes around the forearm. White subtitle captions run along the bottom, small orange HN logo in the corner.
On-screen text: “So by measuring the signals they produce in the”, “actually in the forearm.”, “axonnic”
Camera: Static
20 · Feature reveal · 0:26–0:28
A person in a dark polo shirt gestures with both hands in front of a locked-off camera, the fingers slightly blurred and a watch on one wrist. Subtitles run along the bottom as the hands move.
On-screen text: “So by measuring the signals they produce in the”, “forearm, we can use that to figure out what your hand is doing.”
Camera: Static
21 · Feature reveal · 0:28–0:29
A man in a black polo shirt stands outdoors, gesturing with one hand as he speaks. A blurred guitar neck sits at left, soft greenery behind. A white caption runs along the bottom, an orange corner mark in the lower right.
On-screen text: “forearm, we can use that to figure out what your hand is doing.”
Camera: Static
22 · Feature reveal · 0:29–0:39
A multicolored 3D forearm model of muscles and tendons turns slowly on a black background, under a static legend that pits Axonnic's wide green box against Competitors' small red box. The camera stays locked off while subtitles swap at the bottom.
On-screen text: “Data Captured”, “Axonnic”, “Competitors”, “We collect data from the entire forearm.”, “A single band is not enough.”, “We use our data to build the best foundational”, “and physics models.”, “What takes other people hundreds of hours of data”, “we do in 20 minutes.”
Camera: Static
23 · Demo · 0:39–0:41
A man in a black axonnic shirt wears a black forearm sleeve and moves his fist while a colleague watches, demonstrating the wearable. They stand in a bright outdoor space in a static medium two-shot. A white caption runs along the bottom.
On-screen text: “As I move my hand, the robot follows.”
Camera: Push in
24 · Demo · 0:41–0:45
A black robotic hand on a cylindrical base mirrors a man's gestures in the soft-focus background, matching his open palm, spread fingers and fist. A second person's shoulder frames the left edge against a bright white wall.
On-screen text: “As I move my hand, the robot follows.”, “It's reading the muscles in my forearm and copying”, “it in real time, giving you hand position, but also pressure.”
Camera: Static
25 · Demo · 0:45–0:48
Overhead live shot of a table with a black robotic hand, a cardboard box, and a glove. A person's right hand gestures from point to open palm while the left rests flat. A left inset card shows an orange 3D hand model labeled Axonnic (EMG) over a white subtitle.
On-screen text: “Axonnic (EMG)”, “it in real time, giving you hand position, but also pressure.”, “And movement is only part of the picture.”
Camera: Static
26 · Demo · 0:48–0:50
A man in a dark polo shirt mirrors a black robotic hand in the foreground, shifting his gesture from two raised fingers to an open palm against a bright white sky. A second man stands blurred at the left edge. A white subtitle runs along the bottom.
On-screen text: “And movement is only part of the picture.”
Camera: Static
27 · Demo · 0:50–0:53
Two men in black axonnic shirts sit by a bright window; the man on the right holds a white paper cup with a prosthetic hand, while a black robotic glove on the left holds a second cup beside a laptop. A guitar leans in the soft-focus background.
On-screen text: “And movement is only part of the picture.”, “We need to understand how hard things are pressing.”
Camera: Static
28 · Demo · 0:53–0:54
A black-gloved robotic hand on a cylindrical base tilts a white paper cup as if drinking, while two men in dark polo shirts sit blurred behind, one sipping from his own cup. The hand rotates the cup slightly in a locked-off medium shot.
Camera: Static
29 · Demo · 0:54–0:55
Two men sit by a bright window; the one on the right wears a black prosthetic forearm, raises a white cup, then opens his palm in a gesture as the other watches. A sticker-covered laptop and a guitar sit in the foreground, and an orange logo is watermarked in the corner.
Camera: Static
30 · Demo · 0:55–0:56
A black haptic glove mounted on a cylindrical stand flexes its fingers in sharp focus, while two men in dark polo shirts stand softly blurred behind; the man on the right lifts his hand to mirror the gesture. The frame stays locked off as a white caption appears along the bottom.
On-screen text: “So whether you're handling something delicate or”, “Axonnic (EMG)”
Camera: Static
31 · Demo · 0:56–1:04
First-person view of a table with a box and a black glove on a stand. The person gestures with a bare hand as blue and red 3D hand meshes in corner panels mirror the motion, then the left panel shows a Camera lost timer and a fingertip pressure chart.
On-screen text: “Video capture”, “Axonnic (EMG)”, “So whether you're handling something delicate or”, “you're working with heavy machinery, your hands are”, “Camera lost”, “Axonnic still tracking”, “completely uninstructed. We”, “ground truth against pressure gloves, against”, “motion capture gloves and against video capture.”, “Fingertip pressure (N)”
Techniques: Split screen
Camera: Static
32 · Demo · 1:04–1:08
Top-down live-action shot of a green table holding a cardboard box, a black robotic hand on a cylinder, a black glove and a mug. A bar chart overlay in the lower left updates its blue and red bars as a gloved hand gestures, while white subtitles run along the bottom.
On-screen text: “motion capture gloves and against video capture.”, “We already have a massive backlog of orders for”, “the hardware as well as the data.”
Camera: Static
33 · Social proof · 1:08–1:10
A man in a black shirt speaks to camera while a second man stands at the left edge; a black sensor glove is held up out of focus between them against a bright sky. White subtitles run along the bottom.
On-screen text: “the hardware as well as the data.”, “We've collected a pipeline of factories from Europe,”
Camera: Static
34 · Social proof · 1:10–1:11
Two men in black axomic shirts sit on a bench by a window with a city view. The man on the right gestures with both hands while speaking. A robotic hand and a laptop rest on the table before them. White subtitles sit at the bottom.
On-screen text: “We've collected a pipeline of factories from Europe,”
Camera: Static
35 · Social proof · 1:11–1:12
Two men in black axonnic shirts sit side by side before a blurred window view. The man on the right speaks, gesturing with his hands around a small black object, while the man on the left listens. A white subtitle runs along the bottom.
On-screen text: “We've collected a pipeline of factories from Europe,”
Camera: Static
36 · Social proof · 1:12–1:15
Top-down locked-off shot of a workbench. Two hands trim a small dark circular component with a yellow tool, then peel off its white center. Scissors, pliers, a glue gun and white molded parts lie on the gray cloth. An Italy flag label sits top left.
On-screen text: “Italy”, “Francophone Africa and South Korea.”, “We have already recorded and sold data sets to”
Camera: Static
37 · Social proof · 1:15–1:18
High-angle view of a workshop bench where a worker in a gray shirt assembles small wired components, surrounded by a blue machine, a phone and bins of parts. A white China label with a red flag slides in top left; white subtitles run along the bottom.
On-screen text: “China”, “We have already recorded and sold data sets to”, “Frontier Labs.”, “We're working to scale our production as fast as”
Camera: Static
38 · Social proof · 1:18–1:19
Two men in dark branded shirts stand side by side in a bright windowed room, framed in a medium interview shot. A white subtitle line sits at the bottom as the left man speaks.
On-screen text: “We're working to scale our production as fast as”
Camera: Static
39 · Social proof · 1:19–1:21
In a blue-floored cleanroom, a man in a white lab coat and a woman in a black blazer lean in to view an orange wafer tray held by a young man in a maroon scarf. The camera holds a static medium shot. White subtitles run along the bottom.
On-screen text: “We're working to scale our production as fast as”, “we can to keep up with demand.”
Camera: Static
40 · Demo · 1:21–1:23
A man in a dark sweater stands on a residential sidewalk between parked cars as a white test car with a roof sensor array blurs past from right to left. A white caption holds at the bottom of the frame.
On-screen text: “And the good thing about these is that they”
Camera: Static
41 · Demo · 1:23–1:25
A young man in a dark hoodie sits in the back seat of a moving car, talking and gesturing with his hands. The locked-off camera frames him from the waist up while the blurred scenery outside the windows slides past.
On-screen text: “And the good thing about these is that they”, “know exactly where my fingers are.”
Camera: Static
42 · Demo · 1:25–1:26
A young man sits in a car's back seat, hands on his lap, as a floating dark keyboard overlay on the right types out a note, the cursor blinking after each letter. A phone in an orange case rests on the center console, and a subtitle runs along the bottom.
On-screen text: “I've essentially got a keyboard right on my knees,”, “know exactly where my fingers are.”
Camera: Static
43 · Demo · 1:26–1:27
A blurred shot of a person seated in a car, phone resting on their lap, with a dark virtual keyboard panel floating over the frame. Text is typed into the panel while a white caption runs along the bottom.
On-screen text: “I've essentially got a keyboard right on my knees,”
Camera: Static
44 · Demo · 1:27–1:28
A young man sits in a car looking at a phone, with a floating dark interface panel showing a text editor and keyboard overlaid in the foreground. A subtitle updates at the bottom, and the scene cuts to a close-up of a tilted white paper with handwritten text.
On-screen text: “I'm essentially got a keyboard right on my knees,”, “which means I can use this anytime, anywhere.”
Camera: Static
45 · Demo · 1:28–1:30
A tight close-up of a tablet mounted in a car dashboard shows a greeting screen, then cuts to a wider shot of a blonde woman in the driver's seat, hand resting on the wheel, the tablet still visible to her right.
On-screen text: “which means I can use this anytime, anywhere.”
Camera: Static
46 · Demo · 1:30–1:31
Close-up of a car's steering wheel and dashboard, then a cut to a man in the driver's seat reaching for the door handle. A phone on the center console shows the Wix app, and a white subtitle sits at the bottom.
On-screen text: “which means I can use this anytime, anywhere.”
Camera: Static
47 · Demo · 1:31–1:32
A man in a dark hoodie sits in the back seat of a car with a laptop on his lap, then opens the door and climbs out. The camera holds a locked-off interior view as a white caption appears at the bottom.
On-screen text: “Every day, people do extraordinary things with their hands.”
Camera: Static
48 · Other · 1:32–1:34
A young man in a black hoodie sits at a glass table in a dark industrial loft, carefully assembling small colorful building blocks. A single bright bulb hangs behind him. A white caption is locked at the bottom of the frame.
On-screen text: “Every day, people do extraordinary things with their hands.”
Camera: Static
49 · Other · 1:34–1:36
Over-the-shoulder close-up of two hands assembling LEGO bricks over a glass table. The person holds a tan brick and a small red piece, fingers turning them. Scattered tan and red bricks blur in the background. The frame stays locked off while captions change at the bottom.
On-screen text: “Every day, people do extraordinary things with their hands.”, “And we're building the tools to help robots learn from them.”
Camera: Static
50 · Other · 1:36–1:38
A person's forearm, fitted with a black motion-capture glove and a silver sensor box, reaches down toward scattered LEGO bricks on a table. A white LEGO build sits in the foreground while the room behind stays soft and out of focus.
On-screen text: “And we're building the tools to help robots learn from them.”
Camera: Static
51 · CTA · 1:38–1:39
A man in a black hoodie reaches up toward equipment in a foil-lined lab, then lowers his hands as the Axonnic wordmark and tagline fade in over him.
On-screen text: “And we're building the tools to help robots learn from them.”, “H axonnic”, “Teaching computers human touch.”, “axonnic.com”
Camera: Static
52 · Outro · 1:39–1:42
Low-angle shot of a man in a black hoodie holding a small red part above his head in a foil-walled lab. The orange-and-white axonnic logo, tagline, and URL sit locked over the footage as the scene fades to black.
On-screen text: “axonnic”, “Teaching computers human touch.”, “axonnic.com”
Camera: Static







