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Introducing Cowork: Claude Code for the rest of your work
Anthropic · AI · Jan 2026
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Introducing Ask Attio
Attio · Feb 2026 · 0:46 · AI-annotated
00:00:00 / 00:46:25
The video stacks centered type cards that swap words in place, alternating off-white and black fields, with a single product demo at the top. Pacing is slow and even, driven by word swaps, wipes, and drifting grid lines rather than camera moves.
No filming indicatedEstimated needs: 1 capture group — your screens or recordings · 1 official logo — reused across the film · 1 graphic passage — draw or supply
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Introducing Ask Attio, scene by scene
· 14 scenes as text
01 · Hook · 0:00–0:04
A light dashboard fades in showing a greeting, a search field and a meetings list. The camera zooms into the search bar as the query is typed, then the screen transitions to a chat view with the question in a bubble and a Thinking indicator.
Techniques: UI zoom
Camera: Static
02 · Hook · 0:04–0:05
On a plain off-white background, a light gray chat bubble on the right holds the question “How do I win this deal”, while a smaller gray “Thinking...” label sits to the lower left. Both slide into place on a locked-off frame.
Techniques: Kinetic type
Camera: Static
03 · Hook · 0:05–0:07
A thin gray grid of lines slides across a plain white background. A small caption reads first, then a centered gray word Thinking appears and scales up while the grid lines keep drifting.
On-screen text: “How do I win this deal”, “Thinking...”
Techniques: Kinetic type
Camera: Static
04 · Feature reveal · 0:07–0:10
A pale gray grid holds the white word Everything with a black dot over it, then the field flips to a dark dot grid and the line swaps to creates signal. A white panel wipes up from the bottom, splitting the frame so the line reads white on black above, black on white below.
On-screen text: “Thinking...”, “Everything”, “creates signal”
Techniques: Masking
Camera: Static
05 · Feature reveal · 0:10–0:12
A centered black headline “Every email” sits on a near-white field. Faint gray email cards rise from the bottom edge while thin dashed vertical lines fade in behind it. The headline holds, then changes to “creates signal”.
On-screen text: “Every email”, “creates signal”
Camera: Static
06 · Feature reveal · 0:12–0:13
On a pale background, a centered gray headline reads 'Every email' above a faint wireframe card at the bottom. The card fades out as the last word swaps and scales into 'call', leaving 'Every call'.
On-screen text: “Every email”, “Every call”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:13–0:18
On a white field, the word Every sits between vertical bars that pulse like a sound wave. The bars collapse into a black app icon between Every and note as a faint grid fades in, then the icon's glyph flips to a white tile with a black A.
On-screen text: “Every”, “note”
Techniques: Kinetic type, Morph
Camera: Static
08 · Feature reveal · 0:18–0:22
On a white background with a faint grid, the phrase “Every web search” is typed letter by letter with a blinking cursor. The line then slides down and out as the larger line “and every” scales in from the top into the center.
On-screen text: “Every web search”, “and every”
Techniques: Kinetic type
Camera: Static
09 · Feature reveal · 0:22–0:25
On a plain off-white background, “and every” sits centered above a thin row of tick marks that stretches across the frame. The phrase slides left as “User record” and “Stripe payment” glide in from the right, each landing above a bold tick.
On-screen text: “and every”, “User record”, “Stripe payment”
Techniques: Kinetic type
Camera: Static
10 · Feature reveal · 0:25–0:28
A dashed timeline runs across a white frame while data-source labels with small tick marks slide along it from left to right. Labels such as Company record, Stripe payment, High touch data, Pylon conversation and Transaction pass through the center one after another at a steady pace.
On-screen text: “Company record”, “Stripe payment”, “High touch data”, “Slack m”, “Pylon conversation”, “Transaction”
Camera: Static
11 · Feature reveal · 0:28–0:33
A light panel wipes off left to reveal “Everything is context” in white, centered on black. The phrase then changes to “Universal Context™” while a dotted line below morphs into an arc of vertical bars.
On-screen text: “Everything is context”, “Universal Context™”
Techniques: Masking, Morph
Camera: Static
12 · Feature reveal · 0:33–0:33
On a plain off-white field, the bold dark words 'Ask Attio' sit left of center while the lighter gray phrase 'to brief my day.' fades in after them to complete the sentence. A small 'Universal Context' label holds still.
On-screen text: “Universal Context”, “Ask Attio to brief my day.”
Techniques: Kinetic type
Camera: Static
13 · Feature reveal · 0:33–0:42
On a white field, a centered line cross-fades through prompts like “Ask Attio to brief my day” and “check deal size.” The line shrinks to “Ask Attio,” then is replaced by “Ask more from CRM.”
On-screen text: “Ask Attio to brief my day.”, “Ask Attio to summarize this call.”, “Ask Attio to hand off to success.”, “Ask Attio to draft a follow-up.”, “Ask Attio to check deal size.”, “Ask Attio to celebrate this win.”, “Ask Attio”, “Ask more from CRM.”
Techniques: Kinetic type
Camera: Static
14 · CTA · 0:42–0:46
On a flat light gray field, the black attio mark holds center, then the wordmark scales in beside it. A small gray URL fades in below the lockup and the frame holds still.
On-screen text: “Ask more from CRM.”, “attio.com/ask”
Camera: Static