0:33
Introducing Luma Dream Machine - Next Generation AI Video
Luma AI · Jun 2024
Explore
00:00:00 / 01:42:18
Dark, grid-backed launch film that alternates a talking-head narrator with 3D dashboard renders and kinetic type, all tied together by a yellow accent and a recurring warning-triangle motif. Pacing is steady at about 129 bpm with quick cuts, using word-by-word type builds, 3D card fans, and orbiting UI chips as its signature moves.
Footage neededEstimated needs: 1 official logo — reused across the film · 12 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 7 3D passages — build or supply
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Live Action meets Motion Graphics | SaaS Explainer Video | Astra, scene by scene
· 24 scenes as text
01 · Product intro · 0:00–0:04
The yellow and white ARTIZENT logo fades in at the center of a dark grid backdrop. Around it, chips for Success Rate 98.7%, AI, SDLC phase control and Data Discovery, plus a SQL code block, drift into place. Faint 'AI at Scale' and 'AI & Enterprise' headlines sit behind.
On-screen text: “AI at Scale”, “Video Created by burnwe”, “Enrichment Review”, “Submit & Run Stage”, “Video Created by Burnwe LLC for Artizent”, “Success Rate”, “98.7%”, “AI”, “SDLC phase control”, “Data Discovery”
Techniques: Parallax
Camera: Pull out
02 · Product intro · 0:04–0:06
A dark grid canvas holds the yellow-and-white ARTIZENT logo top left and a bald presenter in a checkered shirt inside a rounded panel on the right. Faint gray headline text, small UI chips, code lines and yellow sparkle icons float around the layout as the panel and logo settle.
On-screen text: “From AI Chaos to En”, “AI & Enterprise”, “Learned AI System”
Camera: Pull out
03 · Problem · 0:06–0:11
A man in a light checkered shirt stands center on a dark backdrop, gesturing as he speaks. The question 'How did you go bankrupt?' fades in large around him, then his name caption and the words 'Gradually' and 'Suddenly' pop in on the sides.
On-screen text: “How did you go bankrupt?”, “Neil Fox”, “CHIEF TRANSFORMATION OFFICER”, “Gradually”, “Suddenly”
Techniques: Kinetic type
Camera: Push in
04 · Problem · 0:11–0:14
A bald man in a light checkered shirt, wearing a lapel mic, speaks against a dark backdrop in a static medium close-up. He looks off to the right and raises a hand to gesture as he talks.
On-screen text: “Video Created by burnwe”
Camera: Static
05 · Problem · 0:14–0:20
A bald presenter in a checkered shirt stands against a dark backdrop, gesturing as he speaks. A large yellow word “Gradually” pops in and out over his chest. App logos with category labels fade in around him, then red X marks and yellow warning triangles stamp over them.
On-screen text: “Gradually”, “Payment”, “Communication”, “ERP & Operations”, “Data”, “AI assistant”, “CRM & Sales”, “Workspace”, “Development”, “Copilot”
Techniques: Kinetic type
Camera: Pull out
06 · Problem · 0:20–0:23
A bald man in a light checkered shirt speaks against a dark backdrop. On the right, yellow line icons for Engineering, Data, and Security draw in with their labels.
On-screen text: “Engineering”, “Data”, “Security”
Camera: Static
07 · Problem · 0:23–0:30
A man in a checkered shirt talks to camera on a dark backdrop. Code snippets and an 'AI' card drift behind him, then a large yellow 'Suddenly' pops in. Two cards slide in at his sides, a speedometer and a team dial, then blur out.
On-screen text: “Moving Fast”, “Suddenly”, “You bought AI to move faster”, “Standups got longer”
Techniques: Parallax, Kinetic type
Camera: Push in
08 · Problem · 0:30–0:32
A bald man in a checkered shirt speaks and gestures with his hands against a plain dark background.
On-screen text: “Video Created by burnwe”
Camera: Static
09 · Problem · 0:32–0:35
A bald man in a checkered shirt stands against a dark backdrop, gesturing as he speaks. Code cards tagged Requires Review drift in around him while large yellow and white words Reviewing all the artifacts pop in behind him, the first word then fading out.
On-screen text: “Video Created by burnwe”, “Reviewing all the artifacts”
Techniques: Kinetic type
Camera: Push in
10 · Problem · 0:35–0:36
A presenter in a light checkered shirt stands center frame against a dark wall, hands clasped, speaking to camera. Oversized text reading 'all the artifacts' and several floating code snippet cards dissolve away behind him.
On-screen text: “all the artifacts”, “Video Created by burnwe”
Techniques: Kinetic type
Camera: Static
11 · Problem · 0:36–0:38
A bald man in a light checkered shirt stands against a black backdrop, speaking and gesturing with his hands. A cream “AI” sits top left, then bold yellow “was never the problem” builds below him in sync with the voiceover.
On-screen text: “Video Created by burnwe”, “AI”, “was never the”, “problem”
Techniques: Kinetic type
Camera: Static
12 · Problem · 0:38–0:46
A bald man in a checkered shirt speaks to camera against a dark backdrop, gesturing. Behind him a network of dark UI cards labeled AI assistants, Workflow automation and CCM services pops in, joined by yellow connector lines that draw themselves and small warning triangles, then all dissolve as he keeps talking.
On-screen text: “Video Created by”
Camera: Pull out
13 · Product intro · 0:46–0:49
On a dark grid background, the yellow Artizent mark and white wordmark scale in, then the yellow word ASTRA slides in from the right with a dot, forming the centered lockup; a white dashboard panel begins to rise from the bottom edge.
On-screen text: “Video Created by burnwe”, “ARTIZENT • ASTRA”, “Video Created by Burnwe LLC for Artizent”
Techniques: Kinetic type
Camera: Pull out
14 · Demo · 0:49–0:58
A 3D-tilted ASTRA dashboard mockup floats on a dark grid; the camera orbits it flat and zooms onto the left panel. The top lockup trims from ARTIZENT · ASTRA to ASTRA as the headline AI operating foundation and subline FOR YOUR ENTERPRISE slide in beside it.
On-screen text: “ARTIZENT · ASTRA”, “AI operating foundation”, “FOR YOUR ENTERPRISE”
Techniques: 3D mockup, UI zoom
Camera: Push in
15 · Demo · 0:58–1:02
A tilted dashboard mockup sits at the center of a dark grid, ringed by floating app icons with category labels. A circular spotlight expands to reveal the scene while the line One governed layer types in below.
On-screen text: “ERP & Operations”, “Communication”, “Payment”, “Data”, “CRM & Sales”, “AI assistant”, “Development”, “Copilot”, “Workspace”, “One governed layer”
Techniques: 3D mockup, Masking, Kinetic type
Camera: Pull out
16 · Feature reveal · 1:02–1:05
Bold white headline builds word by word on a dark grid, with “in” in yellow. The line slides up, leaving a faint “from” behind, as a cream 3D card with a code icon and two checkmark bullets rotates in.
On-screen text: “One trust model that brings it all together”, “Video Created by burnwe”, “Video Created by Burnwe LC for Artifent”
Techniques: Kinetic type, 3D mockup
Camera: Pull out
17 · Feature reveal · 1:05–1:11
White feature cards fan out in a row in 3D perspective on a dark grid background, the camera pushing in toward them. A headline word swaps at the top, Engineering then Data, and the matching card picks up a yellow outline.
On-screen text: “One trust model that brings it all together”, “Engineering”, “Data”
Techniques: 3D mockup, Kinetic type, Light sweep
Camera: Push in
18 · Feature reveal · 1:11–1:13
A dark grid backdrop holds a fan of five cream feature cards in 3D perspective. The white headline at top cycles through Agents, Defense and Insights while a yellow outline jumps from one card to the next, lifting it toward the camera.
On-screen text: “Agents”, “Defense”, “Insights”
Techniques: Kinetic type, 3D mockup
Camera: Push in
19 · Demo · 1:13–1:17
A tilted 3D ASTRG dashboard sits at the center of a dark grid, ringed by floating white UI cards (Skills, Projects, Persona Manager, Golden Repositories) that drift in layered depth. The cards ease into place as the right Projects panel fills with a list of rows.
Techniques: 3D mockup, Parallax
Camera: Push in
20 · Demo · 1:17–1:22
A white ASTRA dashboard mockup floats in 3D perspective over a dark grid floor. Four feature cards scattered around it fly off screen, then the camera slowly orbits the tilted interface, settling on the overview view.
On-screen text: “Video Created By burnwe”
Techniques: 3D mockup
Camera: Push in
21 · Demo · 1:22–1:29
A bald man in a checkered shirt speaks to camera on a dark backdrop, gesturing. Yellow line graphics draw in around him: a speedometer gauge, rings with check marks, a dollar ring, and a node network, labeled Performance, Governance, Cost, Impact. They fade out at the end.
On-screen text: “Performance”, “Governance”, “Cost”, “Impact”
Camera: Static
22 · Demo · 1:29–1:30
A bald man in a light checkered shirt speaks to camera against a dark backdrop, gesturing with both hands. Large yellow words, Gradually and Suddenly, appear on either side of him, timed to his speech, while a small burnwe credit box sits top left.
On-screen text: “Video Created by burnwe”, “Gradually”, “Suddenly”
Techniques: Kinetic type
Camera: Static
23 · CTA · 1:30–1:37
The ASTRA wordmark centers on a dark grid, shifting from chrome to yellow while UI chips and a SQL code panel drift in from the edges. A bold white tagline types in below: Build · Govern · Scale, then blurs out as Transparency & Observability types in.
On-screen text: “Video Created by burnwe”, “Video Created by Burnwe LLC for Arizen”, “Build · Govern · Scale”, “Transparency & Observability”
Techniques: Kinetic type, Parallax
Camera: Pull out
24 · CTA · 1:37–1:42
On a near-black field with a faint grid, the ARTIZENT logo, a yellow geometric A mark beside a white wordmark, reveals through a vertical scanline wipe, then holds centered. A small yellow all-caps line, SEE ASTRA IN ACTION with an up-right arrow, sits below.
On-screen text: “SEE ASTRA IN ACTION”
Techniques: Masking
Camera: Static