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Runway · AI · Sep 2026
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The new MacBook Pro with M5 Pro and M5 Max
Apple · Mar 2026 · 1:40 · AI-annotated
music Antonio Sánchez
00:00:00 / 01:40:03
The video is built as a cinematic day-in-the-life: a moody library opening types out an unfinished day, then the MacBook Pro is introduced and each spec (CPU, SSD, storage, graphics, memory, AI) is announced with staggered white type over live-action work montages. Pacing is fast and rhythmic at about 44 cuts per minute, alternating shallow-focus hands, character beats and dark UI close-ups, with pale-gray text cards and a single orange caret as the signature graphic device.
Footage neededEstimated needs: 5 capture groups — your screens or recordings · 1 official logo — reused across the film · 57 filmed passages — shoot, supply or replace · 2 3D passages — build or supply
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The new MacBook Pro with M5 Pro and M5 Max, scene by scene
· 74 scenes as text
01 · Hook · 0:00–0:02
A pale gray field with faint horizontal lines holds a thin orange vertical bar at center. A hard cut reveals an extreme close-up of a woman with short black hair and hoop earrings, her eyes cast down.
On-screen text: “1”
Camera: Static
02 · Hook · 0:02–0:04
Extreme close-up of a woman with dark micro-bangs and silver hoop earrings, her gaze lowered, set against a soft-focus background split between warm amber and teal. The frame holds nearly still, with only subtle eye movement.
Camera: Push in
03 · Hook · 0:04–0:06
A pair of hands types on a silver laptop keyboard in dim light, shot at a low angle with shallow focus. Fingers press the keys as the frame drifts slowly across the deck, the dark background falling into soft bokeh.
Camera: Pan
04 · Hook · 0:06–0:08
High-angle wide shot of a grand library with tall gothic windows and lit chandeliers; several people study at long wooden tables while others browse the shelves. A dark vignette on the right edge recedes to open the full frame as the camera drifts slowly inward.
Techniques: Masking
Camera: Static
05 · Hook · 0:08–0:10
A low close-up of a hand typing on a laptop keyboard, the fingers pressing the dark keys in a dim, warm-lit room. Shallow depth of field keeps the keys sharp while the screen and background blur out.
Camera: Static
06 · Problem · 0:10–0:11
On a plain light gray background, black text types out letter by letter in the center of the frame. An orange vertical cursor blinks at the end of the line as the characters appear. The camera stays locked off.
On-screen text: “A day un”
Techniques: Kinetic type
Camera: Static
07 · Problem · 0:11–0:13
A woman with short black hair and a maroon vest sits in a library, looking down at a laptop with the Apple logo on its lid. Blurred bookshelves fill the background. The frame stays locked off as a caption holds still.
On-screen text: “A day un|”
Camera: Static
08 · Problem · 0:13–0:13
Close-up of two hands typing on a silver laptop keyboard set on a wooden desk. Fingers press the black keys in a steady rhythm under warm side light.
Camera: Static
09 · Problem · 0:13–0:14
A pale gray grid canvas holds a centered line of sans-serif text reading 'A day u', flanked by thin orange carets. The letters then clear away, leaving a single orange caret on the left.
On-screen text: “A day u”
Techniques: Kinetic type
Camera: Static
10 · Problem · 0:14–0:15
A woman sits at a wooden reading desk in a dim library, backlit by a tall multi-pane window. Bookshelves frame both sides of the shot. A blurred figure walks across the foreground from right to left.
Camera: Static
11 · Problem · 0:15–0:16
A young woman in a maroon vest sits in profile at a desk in a dim study, bookshelves and sunlit windows behind her. The exposure brightens and her head lifts slightly as she looks forward.
Camera: Static
12 · Problem · 0:16–0:18
A tight close-up of a woman with short dark hair and bangs, wearing a maroon knit vest over a white shirt, looks down with a somber expression. Her head shifts slightly. Blurred, colorful bookshelves fill the dim background.
Camera: Push in
13 · Problem · 0:18–0:20
Top-down overhead view of two hands typing on the black keyboard of a silver laptop resting on a dark wood desk. Fingers strike keys in a steady rhythm, a silver ring on the right hand, screen edge visible at the top of frame.
Camera: Static
14 · Product intro · 0:20–0:24
A closed MacBook Pro lid fills the foreground on a wooden table, a woman blurred behind it among library shelves. The lid swings open and she begins typing as the headline text appears over the frame.
On-screen text: “Introducing”, “the new MacBook Pro”
Camera: Pull out
15 · Product intro · 0:24–0:27
Low close shot of hands typing on a laptop on a wooden table, blurred room behind. White text builds across the frame: “Now” at left, the letters of “with” drop in one by one, “M5 Pro” at right tightens from spaced letters.
On-screen text: “Introducing”, “the new MacBook Pro”, “Now”, “with”, “M5 Pro”
Techniques: Kinetic type
Camera: Static
16 · Product intro · 0:27–0:27
A tight close-up holds on two hands typing fast across a dark laptop keyboard, the fingers a motion blur over the black keys.
On-screen text: “Now”, “t”, “W”, “h”, “M5 Pro”
Camera: Static
17 · Feature reveal · 0:27–0:30
A man in an orange beanie and dark hoodie sits at a wooden workbench in a cluttered workshop, typing on a laptop. The camera arcs from behind him to his left side, revealing the code on the screen, a desk lamp, a small fan and a green cutting mat.
Camera: Push in
18 · Feature reveal · 0:30–0:31
A close-up of a code editor on a screen, the text blurred by fast motion as an autocomplete dropdown menu hovers over Swift code.
Camera: Static
19 · Feature reveal · 0:31–0:34
Top-down locked-off shot of hands typing on a black laptop at a cluttered wooden workbench with a fan, multimeter and cutting mat. White text pops in on the left reading “Up to 2x faster” and “CPU” on the right.
On-screen text: “Up to”, “2x faster”, “CPU”
Techniques: Kinetic type
Camera: Pull out
20 · Feature reveal · 0:34–0:35
A scientist in a blue shirt works on a laptop at a lab bench, framed by a microscope at left and amber tube racks at right. The camera eases to reveal her face as the headline text builds in.
On-screen text: “+++”, “Up to”, “2x faster”, “CPU”
Techniques: Kinetic type
Camera: Push in
21 · Feature reveal · 0:35–0:37
Close-up of a person's hands typing on a laptop keyboard, fingers pressing the keys. A white caption reads 'Up to' on the left while '2x faster SSD' types in on the right. Locked-off frame, shallow depth of field.
On-screen text: “Up to”, “2x faster SSD”
Techniques: Kinetic type
Camera: Static
22 · Feature reveal · 0:37–0:38
Extreme close-up of a person's eye in profile, locked off and still. The blue iris reflects a lit screen, a cluster of blue points with a bright horizontal streak. A two-line caption reveals at the edge of the frame.
On-screen text: “Up to”, “2x faster S”
Camera: Static
23 · Feature reveal · 0:38–0:39
A laptop screen fills the frame with a blue microscopy image of tissue, a yellow box marking a small region. A dark side panel lists colored annotation labels. The shot is a tight close-up; a person's shoulder and lab equipment stay blurred in the foreground as the camera eases slightly closer.
Camera: Push in
24 · Feature reveal · 0:39–0:40
A close-up of a laptop screen shows a blue speckled image with a yellow selection box. The cursor opens the Plugins menu, hovers over StarDist, and a submenu slides out with Run StarDist highlighted.
Techniques: Cursor demo
Camera: Static
25 · Feature reveal · 0:40–0:40
A close-up, low-angle shot of a hand with light-colored nails typing on a laptop keyboard, with a blurred background.
Camera: Static
26 · Feature reveal · 0:40–0:41
A person in a dark shirt works at a lab bench, hands on a laptop trackpad. The screen fills the frame with a blue-and-red cellular image in analysis software. The camera eases from an over-the-shoulder angle toward a front view of the display.
Camera: Push in
27 · Demo · 0:41–0:41
A woman with dark hair in a ponytail and a navy top stares at a laptop, her brow furrowed. The silver lid sits blurred in the foreground while the office behind dissolves into soft bokeh. Her eyes track left as the shot holds tight.
Camera: Push in
28 · Demo · 0:41–0:42
A close-up shows a foot in a paint-splattered white sneaker and orange sock on a patterned rug, beside a black office chair wheel. The foot lowers from a tilted rest to flat on the floor.
Camera: Static
29 · Demo · 0:42–0:43
A close side view follows a pair of hands in a blue sleeve typing on a dark laptop keyboard. The screen glows with a code editor on the right, softly out of focus, against a warm blurred background.
Camera: Pull out
30 · Demo · 0:43–0:43
A man in an orange beanie types on a black laptop at a wooden workbench. A small white fan spins in the blurred foreground, its blades a blur. Workshop shelves and a bright window fill the dim background.
Camera: Push in
31 · Demo · 0:43–0:44
A close-up of a laptop screen shows a glowing, gradient-bordered prompt field where white text types out letter by letter, a blurred code editor behind it. The shot cuts to a macro view of the dark keyboard, focused on the enter and plus keys.
Camera: Static
32 · Demo · 0:44–0:45
A dark macro close-up of a black laptop keyboard, locked-off frame. A finger enters from the top and presses a key, the shallow focus keeps the surrounding keycaps soft and dim.
Camera: Static
33 · Demo · 0:45–0:46
Angled close-up of a laptop screen. The left pane streams a plan, text scrolling up as a numbered list types in above a gradient Responding bar. The right pane holds static Swift code. Shallow depth of field blurs the keyboard.
Camera: Static
34 · Feature reveal · 0:46–0:46
A tight close-up of a dark laptop keyboard holds, then cuts to a top-down view of a person in a red hoodie typing at a wooden desk, with a blue notebook and coffee cup beside the laptop.
Camera: Static
35 · Feature reveal · 0:46–0:49
Top-down view of a person in a white shirt and red sweater typing on a silver laptop at a wooden desk, with a lamp and notebooks nearby. White text assembles in staggered lines on the left, each word fading in in turn.
On-screen text: “Starting at 1TB of storage”
Techniques: Kinetic type
Camera: Push in
36 · Feature reveal · 0:49–0:51
A low, static close-up of a person's hands typing on a slim silver laptop resting on a wooden table, the screen edge and side ports in sharp focus against a blurred window. The shot holds on the keyboard as the fingers move.
On-screen text: “Starting at 1TB of storage”
Camera: Pan
37 · Feature reveal · 0:51–0:51
A close-up profile of a woman with short dark hair and a hoop earring looks downward. The shot begins soft and out of focus, then sharpens to reveal her face against a blurred background of bookshelves. Warm, dim lighting.
Camera: Pan
38 · Feature reveal · 0:51–0:53
A dim office at night. A person in a teal shirt sits at a desk, hands on the keyboard, lit by a warm desk lamp beside a glowing monitor. The frame opens past a dark pillar to reveal the glass-walled room and a second workstation.
Camera: Push in
39 · Feature reveal · 0:53–0:55
Close-up of two hands with painted nails resting on a dark laptop, one finger on the trackpad, the other typing on the keyboard in low light. White text builds in the center as the hands move.
On-screen text: “And M5 Max”
Techniques: Kinetic type
Camera: Push in
40 · Feature reveal · 0:55–0:57
A blue wireframe mesh of an armored mechanical form fills the frame, tracked in close-up as the camera glides across its faceted surface. A faint grid overlays the view while the caption holds still.
On-screen text: “And M5 Max”
Techniques: 3D mockup
Camera: Pull out
41 · Feature reveal · 0:57–0:58
A close-up of two hands in a teal sleeve gesture over a laptop trackpad, rings catching the light. Behind them, a blurred monitor shows a 3D editing interface with vertical panels and light beams. The shot is locked off; white captions build on the right.
On-screen text: “Up to”, “5x faster”, “graphics”
Camera: Pull out
42 · Feature reveal · 0:58–1:00
A hand with a silver ring sets a bitten red apple on a dark wooden table and withdraws, leaving the apple centered in a locked-off, low-angle shot; blurred books and a brass lamp base fill the background.
On-screen text: “Up to”, “5x faster”, “graphics”
Camera: Static
43 · Feature reveal · 1:00–1:01
A close-up of a woman with dark curly hair in a maroon cardigan over a white shirt, speaking with her gaze lowered. Blurred bookshelves fill the warm, dim background. The camera holds tight on her face, drifting slightly as she talks.
Camera: Pull out
44 · Feature reveal · 1:01–1:02
Close-up of a person in a white shirt and red vest clapping their hands together above a wooden desk. A laptop and papers sit in the lower left foreground while a window and bookshelves blur into the background.
Camera: Pan
45 · Feature reveal · 1:02–1:03
Overhead view of a seated person in a blue sweater and orange beanie on a wooden chair, hands gesturing and clasping above their head against a red patterned rug.
Camera: Static
46 · Feature reveal · 1:03–1:04
A man in headphones sits on a camera dolly in a warehouse set while a crew member pushes it from the left. The camera tracks right as the dolly rolls past a softbox, a camera rig and scooters.
Camera: Pan
47 · Feature reveal · 1:04–1:06
A hand works the trackpad of a laptop showing a video-editing timeline with a 3D creature render, framed by a film set of large cameras and rigging in warm light. White text reading Up to 128GB of unified memory holds still around the screen in a locked-off shot.
On-screen text: “Up to”, “128GB of”, “unified”, “memory”
Camera: Static
48 · Feature reveal · 1:06–1:07
Locked-off wide shot of a virtual production stage: a giant LED wall shows a rocky sci-fi landscape, silhouetted crew work around cameras and a dolly track, warm practicals glow at left, and a static spec headline overlays the frame.
On-screen text: “Up to”, “128GB of”, “unified”, “memory”
Camera: Static
49 · Feature reveal · 1:07–1:08
A dark settings panel racks from heavy blur into sharp focus, revealing training parameters and a Start Training button as a cursor settles on it. A colorful figure stays soft and out of focus along the left edge.
Techniques: Cursor demo
Camera: Static
50 · Feature reveal · 1:08–1:09
A monitor fills the frame against a blurred warm background, showing a 3D animation interface. The central viewport plays a dark sci-fi render that brightens into a space-battle scene, while a timeline, graph panel and thumbnail strips stay fixed around it. The camera is locked off.
Camera: Static
51 · Feature reveal · 1:09–1:10
A curly-haired man sits in a director's chair on a dim film set, holding a silver laptop lid-up toward the camera. Crew members, a glowing fresnel light, and a cinema camera rig frame him as the camera slowly pushes in.
Camera: Push in
52 · Feature reveal · 1:10–1:11
A fast, blurred camera move snaps into focus on a man in a teal shirt seated at a desk, his back to camera, framed in the gap between two monitors showing a blue abstract wallpaper. A colorful image plays on his screen and a window grid glows behind.
Camera: Pan
53 · Feature reveal · 1:11–1:11
A person with a shaved head in a teal zip-up top sits at a dark desk, fingers on a laptop keyboard, facing two monitors showing colorful abstract imagery. The camera drifts slowly around them in a dim studio lit by a desk lamp and a glowing white sculpture.
Camera: Static
54 · Feature reveal · 1:11–1:12
A dark material node panel sits on a faint grid. A white cursor hovers at the sphere preview, and the node's outline lights up orange as it is selected, with property rows and colored ports below.
Techniques: Cursor demo
Camera: Static
55 · Feature reveal · 1:12–1:13
A node graph on a dark perspective grid. Two labeled nodes with a single link hold the frame, then the view widens as more nodes and colored connecting lines scale in around them.
Techniques: 3D mockup, UI zoom
Camera: Static
56 · Feature reveal · 1:13–1:14
A dark node-graph editor fills the frame, dozens of small nodes linked by yellow, purple and white wires over a faint grid, with a properties panel and an orange sphere preview on the right. The view eases out to reveal more nodes, a cursor hovers mid-screen.
Camera: Static
57 · Feature reveal · 1:14–1:16
A woman with a shaved head works at a laptop between two iMacs seen from behind in a dim studio. White overlays fade in on either side: “Up to 8x faster” on the left, “AI performance” on the right.
On-screen text: “Up to”, “8x faster”, “AI”, “performance”
Techniques: Kinetic type
Camera: Pull out
58 · Feature reveal · 1:16–1:18
A comic-style 3D mecha in orange armor, marked with green wireframe lines and HUD crosshairs, holds a weapon in a dark void. It cuts to a person with short dark hair in a white T-shirt, seated at a laptop in front of a bookshelf, looking down at the screen.
Camera: Pan
59 · Feature reveal · 1:18–1:18
A woman in a lab sits on a stool and spins, swinging a laptop so its lid turns to face the camera. A blurred orange machine slides across the right foreground as she rotates, the background equipment staying still.
Techniques: Parallax
Camera: Push in
60 · Feature reveal · 1:18–1:19
A hand hovers over a laptop keyboard, then the focus racks to the screen, which shows a dark interface panel with a small yellow square set over a field of blue static.
Camera: Pan
61 · Feature reveal · 1:19–1:19
Close-up of a dark settings panel over blurred blue and yellow-green tissue micrographs. A white cursor glides to the Run button, which gains a cyan outline as it becomes selected.
Techniques: Cursor demo
Camera: Static
62 · Feature reveal · 1:19–1:20
A bearded man with an afro looks down with eyes nearly closed at a desk. A woman in a headset watches from behind him in a dim control room lit by blurred overhead fluorescents.
Camera: Static
63 · Feature reveal · 1:20–1:21
Close-up of a hand on a laptop trackpad in a dim, warm-lit room with soft bokeh behind. Fingers nudge the pad as the screen shows a 3D render viewport, then a blue progress box fades in over the timeline.
Camera: Static
64 · Feature reveal · 1:21–1:21
A locked-off close-up of a dark editing interface: a purple progress bar fills left to right beneath two OF fields and a checkmark, with a timeline ruler of tick marks along the top edge.
Camera: Static
65 · Demo · 1:21–1:21
A man in an orange beanie and blue sweatshirt types on a black laptop at a wooden workbench in a garage with pink insulation walls. A white fan, green cutting mat and jars sit on the table. The frame holds still as “OF” and “Pro” stay locked on screen.
On-screen text: “OF”, “Pro”
Camera: Pull out
66 · Demo · 1:21–1:22
A close-up of a laptop screen shows blurred Swift code with a dark rounded toast reading Build Succeeded and a white hammer icon, then the frame cuts to hands typing on the laptop keyboard on a wood desk.
Camera: Static
67 · Demo · 1:22–1:23
A tight angled close-up frames two hands typing on a silver laptop's black keyboard over a wooden desk. Fingers tap the keys in a steady rhythm, the hands shifting slightly as the shot holds steady.
Camera: Static
68 · Demo · 1:23–1:23
Close-up of a woman with short dark hair and bangs, wearing a white collared shirt and dark cardigan, glancing down with a faint smile. The warm interior behind her is softly out of focus.
Camera: Static
69 · Demo · 1:23–1:26
A man in a red beanie sits at a workbench in a cluttered workshop, facing a laptop. He snaps his arms up in a fist pump, then leans back with hands behind his head as the camera pushes in to a tighter frame.
Camera: Push in
70 · Demo · 1:26–1:29
Close-up of two hands typing on a laptop keyboard in a dim, warm-lit room with a blurred background. The words 'Our best performance yet' pop in one by one at staggered positions across the frame, then fade out as the typing continues.
On-screen text: “Our”, “best”, “performance”, “yet”
Techniques: Kinetic type
Camera: Static
71 · Demo · 1:29–1:31
Tight close-up of a woman with a short black bob and gold hoop earrings, set against a blurred bookshelf. She looks down and blinks, then lifts her eyes slightly toward the camera.
Camera: Static
72 · CTA · 1:31–1:35
A woman in a white shirt and maroon vest sits at a wooden desk before tall library shelves and closes a silver MacBook Pro. White title text fades in at the center of the frame as she looks down at the closed lid.
On-screen text: “The new MacBook Pro”, “with M5 Pro and M5 Max”
Camera: Pull out
73 · CTA · 1:35–1:35
The Apple logo fades in at the center of a black screen as a two-line performance disclaimer appears in small gray type along the bottom edge. The logo holds steady as the clip ends.
On-screen text: “Performance testing against specific MacBook Pro systems with M1 Pro or M1 Max. Results reflect approximate performance. visit apple.com/macbook-pro”
Camera: Static
74 · CTA · 1:35–1:40
A white Apple logo sits centered on a black background, brightening from gray to white, while two lines of small gray legal text remain fixed at the bottom.
On-screen text: “Performance testing against specific MacBook Pro systems with M1 Pro or M1 Max.”, “Results reflect approximate performance; visit apple.com/macbook-pro.”
Camera: Static