Perplexity · AI · Jul 2025
A white-box product tour built as a fast whip-in hook, then a steady parade of single-feature demos in locked-off hand-held shots cut at about ten cuts per minute, with the product name held back until the final swing. The signature moves are the smooth fold and unfold transitions, the x-ray lifts of the display layers and hinge, and short live-action inserts (pool, trail, living room) that break the studio monotony.
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Introducing the new iPhone Duo, scene by scene
· 56 scenes as text
01 · Hook · 0:00–0:00
A hand whips a blue iPhone into the center of the frame against a bright white backdrop, tilting it so the lock screen with a beach wallpaper is visible, then pulls it out of frame again. Heavy motion blur marks the fast, casual movement.
Camera: Static
02 · Hook · 0:00–0:11
A hand holds a folded iPhone against a plain white background, the lock screen showing 9:41 over a desert wallpaper. The phone unfolds to a full home screen, a thumb swipes between app pages, then both hands fold the device back in half.
Camera: Pull out
03 · Hook · 0:11–0:13
Two hands hold an open foldable tablet against a white background, its screen showing the home screen with widgets and a grid of app icons. The hands adjust their grip and the device tilts slightly while the camera stays locked off.
Camera: Static
04 · Feature reveal · 0:13–0:14
Hands hold a tablet in landscape on a white backdrop, home screen facing the camera. A circular Photos widget expands over the right-side app grid as a thumb taps, the weather and calendar widgets holding still.
Camera: Static
05 · Feature reveal · 0:14–0:15
Two hands hold a tablet in landscape against a plain white background, its screen showing the Photos library grid. A white weather widget reading 54° and San Francisco slides in from the right edge over the photos.
Camera: Static
06 · Feature reveal · 0:15–0:20
Two hands hold a tablet in landscape on a white backdrop. The Photos app shows full-screen images sliding left as the right thumb swipes: a figure in a golden grass field, then a person lying in the grass, then a laughing person on an orange background.
Camera: Static
07 · Feature reveal · 0:20–0:21
Two hands hold a tablet in landscape against a white background. The screen shows a photo app: a large image of a laughing woman over an orange backdrop, a thumbnail strip along the bottom, and an icon column at right. The right index finger taps the screen.
Camera: Static
08 · Feature reveal · 0:21–0:23
Two hands hold a tablet horizontally against a plain light backdrop, its screen filled with widgets and app icons. Near the end a magnifier circle frames one icon and the bold black word ASSEMBLY appears over the right side of the display.
On-screen text: “ASSEMBLY”
Techniques: UI zoom
Camera: Static
09 · Feature reveal · 0:23–0:28
Two hands hold a tablet in landscape on a white background, swiping a cafe website past food photos to a Visit Us section. The full screen then shrinks into a small floating window, which a finger taps.
Techniques: Morph
Camera: Static
10 · Feature reveal · 0:28–0:29
A hand holds a black tablet in landscape against a white backdrop. A finger taps the screen, which shifts from a single food card to a side-by-side view: a dimmed map on the left and the card on the right.
Techniques: Split screen
Camera: Static
11 · Feature reveal · 0:29–0:31
A locked-off shot of a hand holding an opened foldable phone against a white backdrop. The left half shows the home screen with app icons, the right half a café website in Safari. A finger taps the address under the “Visit Us” heading.
Techniques: Split screen
Camera: Static
12 · Feature reveal · 0:31–0:32
A hand holds a tri-fold phone open against a white background, a map app on the left half and a restaurant page on the right. The Assembly listing card slides up over the map while the Visit Us panel with the address stays fixed.
Techniques: 3D mockup, Split screen
Camera: Static
13 · Feature reveal · 0:32–0:40
A hand holds an open foldable phone against a white background, showing a map and a cafe page side by side. A finger taps the map to load a route, then the two panels slide to swap left and right.
Techniques: Split screen, Cursor demo
Camera: Static
14 · Feature reveal · 0:40–0:42
A hand holds an iPad in landscape against a white backdrop. A finger taps the Apple TV app icon, and the home screen opens to a show page with a portrait card on the left and a landscape still on the right.
Camera: Static
15 · Feature reveal · 0:42–0:44
A hand holds a landscape tablet showing a blue-tinted video against a white background. A finger taps the play button, the icon switches to pause, and the tablet tilts as the second hand takes hold.
Camera: Static
16 · Feature reveal · 0:44–0:51
Two hands hold a tablet in landscape against a white background, playing a blue-lit video with player controls. The controls fade out, a message notification appears at the top, and the hands rotate the device to portrait.
Camera: Pull out
17 · Feature reveal · 0:51–0:57
A hand holds a phone on a plain white background. A finger drags a small concert video window up, expanding it to the top half of the screen while the chat thread fills the bottom half. The finger taps the input field, and an emoji suggestion row slides in.
Techniques: Cursor demo
Camera: Static
18 · Feature reveal · 0:57–1:04
A hand holds a smartphone at a slight angle on a plain white background, the home screen filled with app icons and weather widgets. A small circular element near the top of the screen cycles through a lens view and app icons while the hand stays steady.
On-screen text: “Siri AI is rolling out in English. Usage limits may apply. Learn more: apple.com/apple-intelligence. Sequence shortened.”
Techniques: 3D mockup
Camera: Static
19 · Feature reveal · 1:04–1:09
A hand holds a phone at a slight angle against a white backdrop. A dark notification banner expands at the top of the screen to show a message from Adam, holds, then clears to reveal the weather and Find My widgets.
On-screen text: “Siri AI is rolling out in English. Usage limits may apply. Learn more: apple.com/apple-intelligence. Sequence shortened.”
Techniques: 3D mockup
Camera: Static
20 · Feature reveal · 1:09–1:19
A hand holds a half-folded phone on a white backdrop, its home screen cycling widgets. The phone unfolds into a wide inner display, a finger taps the music widget, then it tilts edge-on to show the thin profile.
Techniques: 3D mockup
Camera: Static
21 · Feature reveal · 1:19–1:23
A hand holds two iPhones stacked edge-on against a white background, then the view shifts to a single phone's bottom edge. The camera pushes in on the ports and speaker holes as a translucent layer of the display lifts above the edge.
Techniques: 3D mockup, Parallax
Camera: Static
22 · Feature reveal · 1:23–1:24
A silver laptop rests edge-on at the base with a mirror reflection below. Above it, a stack of thin translucent planes lifts and spreads into separate horizontal layers. The shot stays static on the white background.
Techniques: 3D mockup
Camera: Static
23 · Feature reveal · 1:24–1:28
A low 3D perspective on a stack of translucent rounded panels against a pale background. The top layer shows a fine dotted nanotexture grid. The stack eases gently, layers shifting in depth.
Techniques: 3D mockup
Camera: Static
24 · Feature reveal · 1:28–1:31
A foldable phone rests flat in low side view on a plain white background. Five thin translucent layers float above the lower half, then slide down and fold into the body, revealing the closed device with its lit screen.
Techniques: 3D mockup
Camera: Static
25 · Feature reveal · 1:31–1:38
Macro shot of a foldable phone's hinge, half-closed on a white background. The hinge opens slightly, exposing its internal metal components, while the right screen shows a clock. The frame stays locked as the device shifts toward the lens.
Techniques: 3D mockup
Camera: Push in
26 · Feature reveal · 1:38–1:41
Extreme close-up of a foldable phone's hinge, internal springs and gears exposed as the two halves fold together. The hinge snaps shut, the mechanism retracts and the metal surface seals. The right panel shows a 9:41 lock screen over a mountain wallpaper.
Techniques: 3D mockup
Camera: Pull out
27 · Feature reveal · 1:41–1:43
Two white smartphones stand edge to edge on a plain light background, their side rails meeting in the center. The pair rotates from a side-on view to an open position, revealing both screens with a mountain wallpaper and a 9:41 clock.
Techniques: 3D mockup
Camera: Static
28 · Feature reveal · 1:43–1:46
A foldable phone held in a V-shape floats on a white backdrop, camera locked off. The shell fades to x-ray, exposing the dual batteries and hinge, while the lock-screen clock 9:41 brightens with a soft glow.
Techniques: 3D mockup, Light sweep
Camera: Static
29 · Feature reveal · 1:46–1:51
A low-angle close-up of a phone's internals seen through a transparent shell. A black chip stamped with the Apple logo and A20 PRO slides into place among the circuitry as the camera slowly pulls back, revealing the top edge and the 9:41 lock screen.
Techniques: 3D mockup
Camera: Push in
30 · Feature reveal · 1:51–1:55
Hands hold a tablet in landscape, playing a fast action game with bright orange and purple effects. The device turns to show its dark back, where a gold A20 PRO label and a small white date slide in.
On-screen text: “A20”, “PRO”, “Wed Apr 1”
Techniques: 3D mockup, Kinetic type
Camera: Static
31 · Feature reveal · 1:55–1:56
A hand holds a dark blue iPhone by its back, showing the horizontal two-lens camera bar and Apple logo, against a blurred garden and brick path. A second hand reaches in from the right edge.
Camera: Static
32 · Feature reveal · 1:56–1:57
A hand holds a dark teal iPhone with its camera bar facing the lens over a sunlit brick path, then unfolds the device like a book to reveal the screen running the camera app, framing a woman's face with a yellow focus box, while the second hand steadies the right edge.
Techniques: 3D mockup
Camera: Static
33 · Feature reveal · 1:57–2:04
Two hands hold a dark foldable iPhone, back with Apple logo and triple cameras on the left, camera app on the right. A yellow face box tracks a woman in a yellow shirt smiling for a selfie while the background shifts from greenery to pool and sky.
Techniques: 3D mockup
Camera: Pan
34 · Feature reveal · 2:04–2:05
A woman in a yellow shirt smiles at the camera in a selfie-style shot, with two women floating on pool floats in a swimming pool behind her.
On-screen text: “品”
Camera: Static
35 · Feature reveal · 2:05–2:06
A vertical live-action selfie is centered on a black background. A woman in a yellow shirt smiles into the camera while two friends relax on pool floats in a blue pool behind her. The frame stays locked off.
On-screen text: “品”
Camera: Static
36 · Feature reveal · 2:06–2:09
A person in muddy shorts stands at a tree stump in a green hillside, lowering a cased iPhone from their hands until it stands upright on the stump top, a muddy bike parked to the left.
Camera: Static
37 · Feature reveal · 2:09–2:10
A foldable phone stands on a tree stump before blurred cyclists, its screen showing a camera preview of the same group. A finger taps the display from the right, the preview widens and zoom controls appear, then the hand exits the frame.
Camera: Static
38 · Feature reveal · 2:10–2:16
A foldable phone stands open on a tree stump; its right screen shows a camera view of cyclists with orange face-detection boxes while blurred riders pose behind. A thumbnail of the shot scales in and out on the left screen as the group strikes funny faces.
Techniques: 3D mockup
Camera: Static
39 · Feature reveal · 2:16–2:17
A black foldable phone stands half-open against soft green foliage, its back showing a horizontal dual-lens camera bar and the Apple logo, while the angled front screen displays a photo of cyclists. The shot holds steady with a blurred bicycle tire in the lower left.
Techniques: 3D mockup
Camera: Static
40 · Feature reveal · 2:17–2:18
A low-angle shot frames a father and three kids posing with muddy mountain bikes on a dirt trail under a blue sky. The man stands behind the children with arms crossed as they grin at the camera. The shot holds steady, letterboxed with black bars on both sides.
Camera: Static
41 · Feature reveal · 2:18–2:20
A bearded man wraps his arms around three children who stand behind their bicycles on a dirt forest trail, the group huddled close under a clear blue sky. The vertical shot is letterboxed with black bars on a static hold.
Camera: Static
42 · Feature reveal · 2:20–2:21
A vertical clip of a boy holding up a mountain bike plays, then the same clip appears on a phone held in two hands, with a FaceTime call to Dad shown on screen.
Camera: Static
43 · Feature reveal · 2:21–2:32
Hands hold a folded iPhone in a living room; a thumb slides to answer a FaceTime call from Dad, revealing an older couple on a couch. A tap on the menu splits the screen, adding a front-camera view of a woman playing a keyboard on the floor.
Techniques: Split screen
Camera: Pan
44 · Feature reveal · 2:32–2:37
A woman holds an open black foldable iPhone flat in front of her face, back with Apple logo and dual cameras left, screen right showing a video call with an older couple plus a small self-view window. The locked-off frame holds the phone steady as the couple shift expressions.
Camera: Static
45 · Feature reveal · 2:37–2:41
Two hands hold a foldable iPhone open against a white background, a chat app on the left screen and a dark 3D viewer on the right. A finger taps the right screen, then pinches to rotate the disc brake model while the device tilts into 3D perspective.
Techniques: 3D mockup
Camera: Static
46 · Feature reveal · 2:41–2:43
Two hands hold a tablet in landscape on a white background. A right index finger taps the screen, then drags to spin a black 3D disc brake model in the center, while the white title and side panels stay fixed.
Techniques: 3D mockup
Camera: Static
47 · Feature reveal · 2:43–2:44
Two hands hold a folded smartphone upright on a white background. The screen shows a document editor with the heading 'Part: 02 Hip Hinge', 'Hinge' highlighted in blue, above an on-screen keyboard. The right thumb taps a key, then the device tilts to the right.
Camera: Static
48 · Feature reveal · 2:44–2:47
Two hands hold a foldable device at an angle on a white backdrop and unfold it into an open slab. The hands drop away and the device stands upright, its lower half now showing a keyboard, while the screen keeps a dark article layout.
Techniques: 3D mockup
Camera: Static
49 · Feature reveal · 2:47–2:49
A hand pinches the top edge of a half-folded phone, holding it upright in 3D on a white background. The left panel shows a calendar and a photo, the right a dog on a shoulder. Two labels slide in at the side.
On-screen text: “Part: 02”, “HipHinge”
Techniques: 3D mockup
Camera: Static
50 · Feature reveal · 2:49–2:49
A hand holds a foldable device on a plain white background, its front screen showing a yellow analog clock face. The hand rotates the device from a tilted, folded angle until the clock face stands upright toward the camera in a slow, smooth turn.
Techniques: 3D mockup
Camera: Static
51 · Feature reveal · 2:49–2:51
A foldable device stands in tent mode on a black stage, angled in 3D perspective. Its screen shows an analog clock face with red hands and numerals; the yellow dial crossfades to a black dial. Locked-off frame.
Techniques: 3D mockup
Camera: Static
52 · Feature reveal · 2:51–2:52
A foldable phone stands folded in a tent on a plain light gray surface, its screen showing a yellow analog clock face with pink hands. The locked-off 3D shot holds as a hand slides in from the right edge.
Techniques: 3D mockup
Camera: Static
53 · Feature reveal · 2:52–2:53
Hands flip a folded phone against a plain white background, turning the yellow analog clock on the outer display, then open it flat to reveal the inner screen with a blue wallpaper and a large 41.
Techniques: 3D mockup
Camera: Static
54 · Product intro · 2:53–2:57
Two hands hold a phone in landscape on a white backdrop, then rotate it to portrait in one hand. The screen shifts from a desert lock screen to an incoming call for Abbey Hendrix. The phone swings right with motion blur as the title iPhone Duo sits behind it.
On-screen text: “iPhone Duo”
Camera: Static
55 · Outro · 2:57–3:01
A light gray card holds the black title iPhone Duo centered, with a small gray legal line at the bottom. The title gives way to the black Apple logo, which holds as the closing mark.
On-screen text: “iPhone Duo”, “Pre-order 10.16. Available 10.23. Subject to availability. Siri AI is rolling out in English and may have usage limits. Expanded access to features will be able”
Camera: Static
56 · Outro · 3:01–3:06
A solid black screen holds a single line of small white legal fine print, locked in place with no motion or animation for the full duration.
On-screen text: “Expanded access to features will be available for a fee in the future. Subject to Apple Intelligence Terms and Conditions.”
Camera: Static






