1:32
Introducing Source by Webflow
Webflow · Design · Sep 2026
Explore
Introducing the new iPhone 18 Pro
Apple · Sep 2026 · 2:57 · AI-annotated
00:00:00 / 02:57:10
A cinematic launch film built as a single engineering narrative: a moonrise hook, then a feature-by-feature build (chip, cooling, battery, durability, camera) intercut with live-action field footage, closed by an exploded-assembly recap and a title card. Its signature moves are the macro-to-micro rack focuses, the hand-drawn blueprints that resolve into 3D renders, and the whip transitions that stitch lab, cave, and surf scenes together at a steady, dense cut rate.
Footage neededEstimated needs: 4 capture groups — your screens or recordings · 1 official logo — reused across the film · 79 filmed passages — shoot, supply or replace · 9 graphic passages — draw or supply · 44 3D passages — build or supply
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Introducing the new iPhone 18 Pro, scene by scene
· 140 scenes as text
01 · Hook · 0:00–0:05
A 3D cratered lunar surface fills the lower frame, the Earth glowing above the horizon against black space. A three-line white caption fades in on the left mid-clip, holds, then fades out. The frame stays locked off throughout.
On-screen text: “Artemis II Mission”, “Shot on iPhone 17 Pro”, “April 2, 2026”
Camera: Static
02 · Hook · 0:05–0:05
A 3D render of the cratered lunar surface fills the frame, with the blue Earth rising over the horizon against black space. The camera slowly pulls back, revealing the dark edge of a monitor around the image.
Camera: Pull out
03 · Hook · 0:05–0:06
A tilted phone in 3D perspective fills the frame, its screen showing the cratered moon surface with Earth rising over the horizon. Blurred bokeh lights glow in the dark background as the camera pulls back to reveal the device's reflective edge.
Techniques: 3D mockup
Camera: Pull out
04 · Hook · 0:06–0:07
A black cased phone rests on a dark reflective surface, its screen showing a rocky moon texture. It tilts and rotates to reveal the side profile and buttons, while soft bokeh lights glow in the blurred background.
Techniques: 3D mockup
Camera: Pull out
05 · Hook · 0:07–0:09
A titanium phone with a triple-lens camera module floats at an angle in a dark industrial space lined with control panels and cables. The scene dims to near black as the phone drifts and turns slightly.
Techniques: 3D mockup
Camera: Pull out
06 · Feature reveal · 0:09–0:10
A dim office corridor framed by a thick rectangular border fades up from black, revealing a long room with a central table, side desks and a row of ceiling lights. The shot stays locked off as the exposure slowly rises.
On-screen text: “1”
Camera: Static
07 · Feature reveal · 0:10–0:11
A metallic-framed portal in 3D perspective reveals an industrial spray-booth room with a closed door, a vertical light panel, and a corrugated duct. The shot holds a static angle and brightens from dim to full light.
Camera: Static
08 · Feature reveal · 0:11–0:12
A top-down flat lay of disassembled phone components on a pale beige surface: the metal frame, glass back, screen panel, camera modules, circuit boards and screws arranged in a loose grid. The camera is locked off and the layout stays static.
Camera: Static
09 · Feature reveal · 0:12–0:12
Locked-off top-down macro of a disassembled phone chassis with three empty lens cutouts, internal brackets and a black shield plate. Loose components sit scattered to the left and a glass panel edges in at the right. The shot opens dim and brightens to full exposure.
On-screen text: “T”, “F”
Camera: Static
10 · Feature reveal · 0:12–0:13
A black flexible circuit board with metal connectors, a small chip and a ribbon cable lies flat on a pale cream surface, shot in macro from directly above. A dark shape intrudes at the top left corner. The frame holds nearly still.
Camera: Static
11 · Feature reveal · 0:13–0:15
Macro close-up of a disassembled phone on a cream surface: the bare chassis with its camera bay sits at right, surrounded by black chips, a gray metal shield, flex cables and a copper speaker. The camera pans slowly right across the layout.
Camera: Pan
12 · Feature reveal · 0:15–0:15
A top-down macro holds on a black square chip stamped A19 PRO with the Apple logo, resting on a pale surface scattered with detached phone parts, screws, and a round speaker.
Camera: Static
13 · Feature reveal · 0:15–0:16
A hand-drawn blueprint of a chip die sits centered on pale blue graph paper. Handwritten callouts for the CPU and GPU complexes, neural engine and memory interface appear around it, with a small 3D chip sketch at lower left.
Camera: Static
14 · Feature reveal · 0:16–0:17
A line-drawn chip floorplan blueprint on pale grid paper fills the frame, with callout labels for the CPU, GPU and neural engine. The view slowly zooms into the central die as the labels give way to dimension lines.
Camera: Static
15 · Feature reveal · 0:17–0:18
A white technical blueprint of a CPU core fills the frame, blue and black rectangular circuit blocks with hatched areas, panning slightly as the lines sharpen from orange-tinted sketch to clean line art.
Camera: Static
16 · Feature reveal · 0:18–0:18
A blueprint schematic on grid paper fills the frame, its rectangular cells packed with nested blue and black line patterns. The top-left cell's pattern clears to a small hatched square while the rest of the drawing holds still.
Camera: Static
17 · Feature reveal · 0:18–0:19
A macro shot of a silicon chip die. The camera pans slowly across the surface, scanning grids of circuit blocks and transistor patterns. Shallow depth of field keeps the center sharp while the edges fall into soft blur.
Camera: Static
18 · Feature reveal · 0:19–0:20
A top-down macro of a GPU die shows cyan circuit traces and stacked rectangular blocks on a cream surface. The left half stays in focus while the right edge blurs into empty space, and the frame drifts slowly across the layout.
Camera: Static
19 · Feature reveal · 0:20–0:21
Macro top-down view of a silicon die, a grid of rectangular blocks with blue circuit lines and thick black borders on a pale field. The camera pans and zooms across the layout, drifting into heavy motion blur by the end.
Camera: Static
20 · Feature reveal · 0:21–0:21
A tight shot of a person in a cream sweater at a desk, then a fast whip down as hands reach for a tablet and pen. The frame blows out to near-white over the desk.
Camera: Pan
21 · Feature reveal · 0:21–0:23
A dark blue circuit board begins blurred and racks into a sharp top-down view of a glowing microchip, its grid of illuminated cells and surrounding traces lit in cyan.
Camera: Pull out
22 · Feature reveal · 0:23–0:25
Blurry blue light streaks rack into focus, resolving into a grid of glowing lines set in perspective. The camera pushes forward through the dark scene, the lines sliding past with depth as soft bokeh dots drift in the background.
Techniques: Parallax
Camera: Static
23 · Feature reveal · 0:25–0:25
A dark abstract space of blue and white light streaks rushes past the camera in a fast forward move, the streaks radiating from a central point and stretching with motion blur.
Techniques: Parallax
Camera: Pull out
24 · Feature reveal · 0:25–0:26
A person wearing a headlamp and dark gloves holds a red iPhone up in front of their face, back and camera module facing the camera. The hands tilt and steady the phone in a dark cave while the headlamp glows above.
Camera: Pan
25 · Feature reveal · 0:26–0:27
Gloved hands hold a smartphone over a dark blurred shoulder, its screen showing a 3D map of snow-covered mountains under blue sky. The hands tilt the phone, shifting the map's perspective, while small white icons sit at the screen edges.
Camera: Static
26 · Feature reveal · 0:27–0:28
A silhouetted hiker with a backpack stands on a rocky slope in a dark cave, holding up a phone whose flashlight beam cuts through the mist toward a lit rock wall. A stream tumbles over boulders in the foreground while the camera holds a slow, steady wide shot.
Camera: Static
27 · Feature reveal · 0:28–0:30
A 3D iPhone with its 9:41 lock screen stands in a dim, out-of-focus room. The camera pushes in on the top of the display, and the Dynamic Island swells with a bright reflection.
On-screen text: “Siri Al is rolling out in English. Usage limits may apply. Learn more: apple.com/apple-intelligence.”
Techniques: 3D mockup, UI zoom, Light sweep
Camera: Push in
28 · Feature reveal · 0:30–0:31
A hand holds an iPhone at an angle against a soft-focus ocean backdrop. The screen shows a Siri message with two beach photo thumbnails. The phone rotates slightly as the hand shifts. A small disclaimer line sits at the bottom of the frame.
On-screen text: “Siri AI is rolling out in English. Usage limits may apply. Learn more: apple.com/apple-intelligence.”
Camera: Static
29 · Feature reveal · 0:31–0:32
A lone figure stands on a rocky shore at dusk holding a phone as waves break behind. The scene cuts to a tilted close-up of a dark iPhone back, where a glowing white AI mark blooms against soft bokeh lights.
On-screen text: “Siri AI is rolling out in English. Usage limits may apply. Learn more: apple.com/apple-intelligence.”, “Here are a couple of photos from the”, “beach.”, “Would you like to see more of these?”
Techniques: 3D mockup
Camera: Static
30 · Feature reveal · 0:32–0:32
Macro 3D render of a black Apple chip on a circuit board with shallow depth of field; the printed model number changes from A5 to A6.
Techniques: 3D mockup
Camera: Static
31 · Feature reveal · 0:32–0:33
Extreme macro of a black Apple chip on a circuit board, shallow depth of field. The A8 chip cuts to an A10 chip at a slightly different angle, both with white silkscreen markings.
Camera: Static
32 · Feature reveal · 0:33–0:34
Macro close-up of a dark Apple chip on a circuit board, shallow depth of field. The engraved designation reads A13, then shifts to A16 as the camera reframes, the surrounding part numbers staying soft and out of focus.
Techniques: Morph
Camera: Static
33 · Feature reveal · 0:34–0:35
A close-up 3D render of a silver chip on a circuit board, angled in perspective with shallow depth of field. The Apple logo and PRO sit on the chip as A20 scales in beside them, and a vertical light glint sweeps across the right edge.
Techniques: 3D mockup, Light sweep
Camera: Static
34 · Feature reveal · 0:35–0:36
A circular lens view fades in from dark to reveal a small chip printed with an Apple logo and A20 PRO on a textured gray surface, a two-pronged tool entering from the left as the chip scales up.
Camera: Static
35 · Feature reveal · 0:36–0:37
Extreme close-up of a blue eye beside a dark lens, then a fast motion-blurred whip past a pink-lit edge as A20 scales up to fill the frame with a small static PRO.
On-screen text: “A20”, “PRO”
Techniques: Kinetic type
Camera: Static
36 · Feature reveal · 0:37–0:40
A thermal-camera cutaway of a phone shows the vapor chamber glowing bright orange and intensifying as the temperature readout climbs from 47 to 57 degrees, with blurred data panels on the right.
Camera: Push in
37 · Feature reveal · 0:40–0:42
A technical blueprint of a smartphone sits on graph paper. The inner vapor chamber block fades from a gray fill to a thin wireframe with dimension lines and corner circles, then the whole drawing tilts into a 3D perspective.
Techniques: 3D mockup
Camera: Push in
38 · Feature reveal · 0:42–0:43
A 3D cutaway of a smartphone orbits slowly in place. Thin white outlines trace the internal vapor chamber and battery layout, with small dimension lines and numbers, all set against a pale gray gradient background.
Techniques: 3D mockup
Camera: Static
39 · Feature reveal · 0:43–0:45
A transparent wireframe phone rotates in 3D against a dark grid background, its internal dotted vapor chamber plate coming into view as the camera orbits around the device.
Techniques: 3D mockup
Camera: Push in
40 · Feature reveal · 0:45–0:46
A dark phone chassis lies open on a black background, its interior cavity visible. A white vapor cloud billows across the empty space, spreading to fill the chamber region. The frame ends with a fast defocus blur.
Techniques: 3D mockup
Camera: Static
41 · Feature reveal · 0:46–0:47
Extreme macro of a dark chip surface dotted with small dome pins, white vapor curling up from each and drifting across the frame. Shallow focus with a slow lateral camera drift through the depth.
Techniques: Parallax
Camera: Pull out
42 · Feature reveal · 0:47–0:51
A smartphone's internal logic board glows warm orange in the dark, camera lenses visible at the top. The light brightens and shifts to cool blue as the view pushes in, ending on a close-up of the chip and circuitry.
Camera: Push in
43 · Feature reveal · 0:51–0:52
A blurry blue view of circuitry racks focus into a 3D render of a phone's bottom edge. A copper frame, USB-C port and speaker grilles sit below a black board with a grid of round contacts, while a translucent part hovers above.
Techniques: 3D mockup
Camera: Pull out
44 · Feature reveal · 0:52–0:55
A copper phone frame lies on a metal table in a blurred cleanroom, a clear glass panel hovers above it, then the scene cuts to a dry mountain valley where a lone figure walks amid drifting white specks.
Techniques: 3D mockup, Particles
Camera: Pull out
45 · Feature reveal · 0:55–0:57
A lone figure walks through a dry, rocky highland valley framed by snow-capped peaks, tiny in the lower center of the frame. Fine white specks drift across the wide shot, suggesting wind or snow in the cold air.
Techniques: Particles
Camera: Static
46 · Feature reveal · 0:57–0:58
A man in a dark jacket and backpack climbs a dry, golden hillside, carrying a long rifle upright. Fine dust drifts through the air in the low sun while the camera tracks alongside him.
Techniques: Particles
Camera: Static
47 · Feature reveal · 0:58–0:59
A lone figure sits on a dry grassy slope beneath dark rock formations, holding a staff. Dust motes drift through the still air in a wide, static shot.
Techniques: Particles
Camera: Static
48 · Feature reveal · 0:59–0:59
A man in a dark jacket stands in a field of dry golden grass, holding a black iPhone on a small tripod rig. He watches the phone and nudges it with one hand as the camera holds a shallow-focus, locked-off close-up.
On-screen text: “SOS”, “When compared to previous-generation models. Battery life varies by use.”
Camera: Static
49 · Feature reveal · 0:59–1:01
Extreme close-up of the top corner of an iPhone, the screen showing the SOS satellite indicator and a battery icon against a blurred dusk background. The frame is locked off with shallow depth of field, and a small legal caption sits at the bottom.
On-screen text: “When compared to previous-generation models. Battery life varies by use.”
Camera: Static
50 · Feature reveal · 1:01–1:02
A technician in a white cleanroom suit stands in a sterile lab, holding a small component in gloved hands. A microscope sits on the right, a tray on the left. Static wide shot, letterboxed, cool blue-white grade.
On-screen text: “When compared to previous-generation models. Battery life varies by use.”
Camera: Static
51 · Feature reveal · 1:02–1:03
A dark red phone case stands upright in rippling water, bubbles clinging to its base. The shot cuts to an extreme close-up of the case's camera cutout, two round openings and a lens bay, softly out of focus against a bright background.
Camera: Static
52 · Feature reveal · 1:03–1:04
Top-down view of a maroon phone case frame resting in a metal tray filled with dark liquid. The camera pushes in on the camera-module cutout, where the liquid surface ripples and catches bright light reflections.
Camera: Static
53 · Feature reveal · 1:04–1:05
A dim workshop shows a figure reaching for overhead lights above a lit workbench, then cuts to a tight side view of a woman holding a small dark card between her fingers.
Camera: Pull out
54 · Feature reveal · 1:05–1:06
Four empty phone case frames in red, cream, blue and black lie in a row on a white pedestal. A hand enters from the left and lifts the red frame away, holding it upright.
Camera: Static
55 · Feature reveal · 1:06–1:06
A close-up shows two hands fitting a matte red rectangular insert into the back of a red phone case. The triple-lens camera cutout faces the camera as the panel slides into place against a dark, softly lit background.
Camera: Static
56 · Feature reveal · 1:06–1:07
Macro close-up of the back of a crimson iPhone held in a hand. The Apple logo sits left of frame while the camera module with lenses, flash and mic hole fills the right, and the shot drifts slowly as the logo sharpens into focus.
Camera: Static
57 · Feature reveal · 1:07–1:08
A gray robotic test rig with a coiled cable and red sensor drops onto a blue smartphone clamped on a metal platform. The phone blurs with motion as the rig impacts it, staged against black and yellow hazard stripes.
Techniques: 3D mockup
Camera: Pan
58 · Feature reveal · 1:08–1:08
A small rectangular device on a central stand is hit by fine water jets from a semicircular nozzle ring inside a dark metal chamber, droplets scattering. Locked-off shot; a large letter O slides across the frame.
On-screen text: “O”
Techniques: Kinetic type, Particles
Camera: Static
59 · Feature reveal · 1:08–1:09
A blue iPhone back, beaded with water droplets, tilts in 3D against a dark teal wall. A thin mist drifts across the camera plate while a bright edge light flares from the left, catching the Apple logo.
Techniques: 3D mockup, Light sweep
Camera: Static
60 · Feature reveal · 1:09–1:12
A lone figure in teal swings on a zipline cable through a dark, misty gorge, small against black rock walls and shadow. A hard cut jumps to a bright, motion-blurred white interior, out of focus.
Camera: Push in
61 · Feature reveal · 1:12–1:12
A bright, overexposed view whips past in a fast horizontal blur, then settles into a circular scope frame with a crosshair reticle and a 0.5 mm scale bar.
Camera: Static
62 · Feature reveal · 1:12–1:13
Through a circular microscope lens, a fixed crosshair and ruler overlay a white technical drawing. The drawing slides left under the still reticle, revealing a circle marked Ø 12.8 beside the words WINDOWS (3X) and 0.5 mm.
Camera: Static
63 · Feature reveal · 1:13–1:14
Extreme macro of a white camera module with three black lenses, soft at first and pulling into focus as the frame settles. The caption “0.5 mm” stays locked in place throughout the shot.
On-screen text: “0.5 mm”
Camera: Pan
64 · Feature reveal · 1:14–1:16
Extreme close-up of a camera lens: a dark glass element set in a machined metal ring on a dark maroon surface. The camera slowly pushes in, sharpening focus on the lens rim and the glass.
Camera: Pull out
65 · Feature reveal · 1:16–1:18
A dark 3D render pushes into the internals of a camera lens. Glassy concentric rings blur on either side as a star-shaped aperture diaphragm racks into sharp focus at the center.
Techniques: 3D mockup
Camera: Push in
66 · Feature reveal · 1:18–1:19
The frame pulls into focus on a fine-line blueprint: a hand grips a small handheld device with oval buttons, drawn over a faint drafting grid with dimension marks.
Camera: Static
67 · Feature reveal · 1:19–1:19
A matte black 3D object with a bumpy top and white pill-shaped cutouts sits on a pale cream background inside faint corner brackets. It begins soft and out of focus, then racks into sharp focus.
Camera: Static
68 · Feature reveal · 1:19–1:20
Macro shot of a laptop keyboard and trackpad. Black keys with white hand icons sit in a silver frame, the back rows dissolving into blur. The camera glides slowly across the keys at a low angle.
Camera: Push in
69 · Feature reveal · 1:20–1:21
A dark circular dome set on a white faceplate, hung from a black arm, faces the camera against a pale grid wall. A blue light flares at its center, then fades to a small glow.
Camera: Static
70 · Feature reveal · 1:21–1:22
A 3D render of a phone camera lens flares with a blue starburst, then the frame darkens as a beam of light sweeps across a textured black surface, tracing a glowing white curve against faint vertical light bars.
Techniques: Light sweep
Camera: Static
71 · Feature reveal · 1:22–1:24
Extreme close-up of a maroon metallic camera housing at a low angle. A black circular lens sits in the center while its hexagonal aperture blades rotate open, widening the dark opening. Shallow depth of field keeps the rim sharp and the edges soft.
Techniques: 3D mockup
Camera: Static
72 · Feature reveal · 1:24–1:25
A dark chamber holds a low circular platform lit by a single spotlight beam from above. A small iridescent dome sits at the center, its core glowing white with rainbow reflections along the rim. The camera stays static at a low angle.
Camera: Static
73 · Feature reveal · 1:25–1:28
A dark rocky chasm framed by jagged walls, with a vertical shaft of pale light falling from a narrow gap above. A small dark silhouette drifts slowly down the beam while the camera holds still on the opening.
Camera: Static
74 · Feature reveal · 1:28–1:31
A lone climber descends a rope through a misty blue canyon, backlit by a bright glowing light, dwarfed by dark cliff walls. The shot cuts to a tight close-up of a man's helmeted face, gazing upward in the dim light.
Camera: Static
75 · Feature reveal · 1:31–1:31
A tight close-up of a bearded man in a dark baseball cap, his face half-lit in near darkness as he looks upward, then the frame rapidly loses focus into a soft blur.
Camera: Static
76 · Feature reveal · 1:31–1:32
A dim, out-of-focus close-up of a hand moves through near-darkness, with only faint skin tones and shadows visible against a black background.
Camera: Static
77 · Feature reveal · 1:32–1:33
In a dark cave, a caver holds a glowing phone and looks up at a second climber descending on a rope, lit by a headlamp. The frame holds steady in low blue light.
Camera: Static
78 · Feature reveal · 1:33–1:34
A silhouetted climber rappels down a rope along a dark canyon wall, backlit by a starburst sun flare. The rope runs diagonally from the top edge to the lower right as the figure descends slowly.
Camera: Static
79 · Feature reveal · 1:34–1:35
A figure rappels down a rope through a dark cave, a headlamp flaring into a starburst. The shot cuts to a close-up of a bearded man holding a rose-gold iPhone with a crystal ball lens attachment in front of his face as he looks up.
Camera: Static
80 · Feature reveal · 1:35–1:37
In a dark night setting, a man in a helmet with a wet headlamp holds a red iPhone horizontally above his face with both gloved hands. The shot slowly pushes in, tightening on his face and the device.
Camera: Static
81 · Feature reveal · 1:37–1:41
A phone in black-gloved hands, tilted in 3D perspective on a dark background. The screen shows the camera app framing a paraglider in a cloudy sky; the lens aperture panel ticks from f1.48 to f2.8 while a small aperture badge scales in at the viewfinder center.
Techniques: 3D mockup
Camera: Static
82 · Feature reveal · 1:41–1:42
A dark, fog-filled space holds a silhouetted figure suspended from a thin vertical rope. A bright lamp flares at the figure's head, throwing a starburst across the frame, while a large dark shape trails to the right. The camera holds still.
Camera: Static
83 · Feature reveal · 1:42–1:43
A lone figure stands on a rock ledge inside a dark cave, aiming a flashlight beam at a rugged wall on the right. The beam carves a bright patch into the shadow, revealing the stone's texture while the left side stays in near-blackness.
Camera: Static
84 · Feature reveal · 1:43–1:44
Low-angle vertical shot of a caver in a teal jacket, headlamp beam cutting upward through dark cave air, rope and harness straps visible, locked-off frame.
On-screen text: “公”
Camera: Static
85 · Feature reveal · 1:44–1:46
A lone caver stands on a rocky ledge inside a dark cave, a headlamp beam cutting through the mist and raking across the textured wall. The locked-off frame holds still, the figure small against the vast stone.
On-screen text: “公”
Camera: Static
86 · Demo · 1:46–1:47
A dark cave mouth frames the open sea with a small boat, then the view cuts to a person holding an iPhone in landscape, filming a rocky island on the water.
On-screen text: “Waterproof case used. iPhone 18 Pro and 18 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of”
Camera: Push in
87 · Demo · 1:47–1:49
A person stands waist-deep in the ocean holding a phone in a waterproof case, framed at water level with a rocky headland and breaking surf behind. The camera drifts gently as the person holds the device up.
On-screen text: “Waterproof case used. iPhone 18 Pro and 18 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of”, “IP68. Liquid damage not covered under warranty.”
Camera: Push in
88 · Demo · 1:49–1:49
A hand holds a phone as it is submerged underwater, the frame hazy and green with churning water and a dense field of bubbles swirling around the device. A small two-line disclaimer sits at the bottom.
On-screen text: “Waterproof case used. iPhone 18 Pro and 18 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of”, “under controlled laboratory conditions with a rating of IP68. Liquid damage not covered under warranty.”
Techniques: Particles
Camera: Static
89 · Demo · 1:49–1:50
A hand holds a white iPhone in a black waterproof case against a deep blue backdrop. Water droplets and ripples cling to the case surface, catching the light.
On-screen text: “Waterproof case used. iPhone 18 Pro and 18 Pro Max are splash, water, and dust resistant and were tested under controlled laboratory conditions with a rating of”, “IP68. Liquid damage not covered under warranty.”
Camera: Static
90 · Demo · 1:50–1:52
A surfer in a black wetsuit crouches low on a white board, riding a breaking wave with arms spread for balance. The camera tracks him from the side as white spray kicks up behind him, rocky cliffs filling the background under a clear sky.
Camera: Pan
91 · Demo · 1:52–1:53
A surfer in a black wetsuit carves a wave toward a sandy beach backed by green cliffs, then tumbles into the water as spray flies. The camera rides low at the water's surface, tracking the fall.
Camera: Pan
92 · Demo · 1:53–1:53
A surfer in a dark wetsuit crouches inside the barrel of a breaking wave, shot low at water level. The frame opens dim and submerged, then brightens to full daylight as a rocky headland and scattered clouds fill the background.
Camera: Static
93 · Feature reveal · 1:53–1:54
A surfer in a dark wetsuit rides a breaking wave, throwing up a wide fan of white spray against a clear blue sky.
Camera: Static
94 · Feature reveal · 1:54–1:55
Extreme close-up of a black phone's rear camera module, three lenses in a triangle, held by a black clamp. A person's face sits blurred at the right edge against a warm beige backdrop, with a subtle slow push-in.
Camera: Static
95 · Feature reveal · 1:55–1:57
Over-the-shoulder shot of a smartphone on a tripod head, its screen showing a live view of a rocky hillside. A hand swipes and taps the right edge of the screen, toggling 4K and HDR settings in the camera app.
Camera: Push in
96 · Feature reveal · 1:57–1:58
A wide static frame shows a dry grass plateau with a tall dark rock formation centered, snow-capped mountains behind, and a small tripod with a light at its base. Dark clouds drift quickly across the sky in a timelapse while the lighting dims.
Camera: Static
97 · Feature reveal · 1:58–1:59
A dark mountain valley at night under heavy clouds, snow-capped peaks on the horizon, a rocky outcrop in the center with a small light at its base, and dark grassland in the foreground. The frame holds steady.
Camera: Static
98 · Feature reveal · 1:59–1:59
A dim night landscape shows a rocky outcrop centered between low hills, with a small point of light at its base. The frame stays dark and nearly still.
Camera: Static
99 · Feature reveal · 1:59–2:00
Three surfers in dark wetsuits walk out of the surf toward the camera at golden hour, one carrying a board under the arm. Large rock formations rise behind them, backlit by the low sun.
Camera: Static
100 · Feature reveal · 2:00–2:02
A surfer in a black wetsuit stands at the water's edge at sunset, looking down at a smartphone, while a second surfer holds a board behind. A small CINEMATIC label scales in over the locked-off frame.
On-screen text: “CINEMATIC”
Camera: Pan
101 · Feature reveal · 2:02–2:02
Hands hold a phone in landscape over a blurred beach. A finger taps the top of the screen; a white box frames the surfer's face and the yellow CINEMATIC tag lights up in the editor.
Camera: Static
102 · Feature reveal · 2:02–2:04
A static editor UI holds a frame of two swimmers with boards in the water. Yellow face-detection boxes sit on each face; the left box shifts to corner brackets and the right box turns white as the bottom timeline thumbnails refresh.
Camera: Static
103 · Feature reveal · 2:04–2:06
Two surfers in black wetsuits paddle across open water with a hazy headland on the horizon. A cut lands on a close-up of a breaking wave, its surface covered in a visible film grain texture.
Camera: Push in
104 · Feature reveal · 2:06–2:06
A wide static shot inside a dark cave. A silhouetted explorer stands on a rocky ledge at left, a headlamp beam cutting across the frame. At upper right, a bright misty opening glows, light falling on a mossy rock wall.
Camera: Static
105 · Feature reveal · 2:06–2:07
A gloved hand holds a phone at an angle in a dark space. The screen shows a video preview of a man with a headlamp above a row of color style swatches. The phone tilts slightly.
Techniques: 3D mockup
Camera: Static
106 · Feature reveal · 2:07–2:08
A hand holds a phone in near-darkness. The screen shows a helmeted face above a style panel. The panel switches from a grid of color swatches with a CUSTOMIZE button to PALETTE and TEXTURE tabs over a grain swatch, as a finger taps.
Camera: Static
107 · Feature reveal · 2:08–2:11
A front-facing phone on black shows a photo editor's Styles screen with a still of a man wearing a headlamp. The highlight jumps from Standard to Film to Grain, the value reads 100 then 86, and a tick slider appears at the bottom.
Camera: Static
108 · Feature reveal · 2:11–2:12
A man in a dusty miner's helmet with a headlamp and a red-and-grey harness stands in a dark cave, facing the camera under a single warm light, locked-off medium close-up.
On-screen text: “TEXTURE”, “STYLES”
Camera: Static
109 · Feature reveal · 2:12–2:12
Close-up of a woman's weathered face, sweat and grime on her skin, wearing a helmet fitted with a headlamp. She holds a fixed stare toward the camera in a dim cave setting, a dark silhouette standing behind her to the left.
Camera: Static
110 · Feature reveal · 2:12–2:13
A wide static shot of a beach at dusk, framed by black bars. Dark rocks fill the foreground while two small silhouetted figures stand in the shallow surf. A cliff rises on the right under a sky fading from orange at the horizon to deep blue.
Camera: Static
111 · Feature reveal · 2:13–2:13
A wide dusk shot shows a lone surfer silhouetted on a wet beach, board held low. The scene cuts to a close-up of a freckled red-haired woman in a black wetsuit facing the camera, with waves and a golden horizon behind her.
Camera: Static
112 · Feature reveal · 2:13–2:15
A man in a wetsuit holds a surfboard on a dusk beach, then a cut shows a man on a dark hillside reaching toward a hovering drone above snow-capped mountains.
On-screen text: “大”
Camera: Static
113 · Demo · 2:15–2:16
A dark rock formation with eye-like holes stands in a mountain valley at dusk. A small drone with bright lights climbs across the upper left sky while the frame holds on the silhouette.
Camera: Static
114 · Demo · 2:16–2:18
A man in a dark hooded jacket holds a smartphone on a gimbal, studying its screen in near darkness. The frame fades up from black to reveal his face and the phone's triple-lens camera.
Camera: Static
115 · Demo · 2:18–2:19
In a dark room, a phone on a tripod shows a night landscape in its camera app. A finger taps the left-side exposure controls, then slides the white balance bar on the right, the 3800K readout updating.
Techniques: Cursor demo
Camera: Static
116 · Demo · 2:19–2:20
A camera app interface frames a dusk mountain scene with a bright moon in the viewfinder. The white balance panel on the right switches from 3800 K to Daylight as the yellow selector moves, and the left exposure readout updates.
Camera: Static
117 · Demo · 2:20–2:22
A man in the dark looks at a smartphone held in front of him, his face illuminated by the screen.
Camera: Pan
118 · Demo · 2:22–2:24
A night landscape under a star-filled sky with the Milky Way. A large rock formation shaped like a face stands centered, with a glowing white ring hovering above it like a halo. A small caption sits at the bottom. The shot is static.
On-screen text: “Additional software used”
Camera: Static
119 · Demo · 2:24–2:25
A hand holds a rose iPhone Pro, back facing the camera, against a dark background. The shot starts soft and racks into sharp focus on the triple-lens camera module as the phone tilts slightly.
Camera: Pan
120 · Demo · 2:25–2:25
A swarm of small cyan glowing dots drifts across a black field, densest at the center and thinning toward the edges. A faint blue reflection shimmers on a dark surface at the bottom. The particles float and twinkle in place.
Techniques: Particles
Camera: Static
121 · Demo · 2:25–2:26
A wide, static view of a dark cave whose ceiling and walls are densely studded with small glowing blue-green points of light. Their reflection shimmers on a still pool of water in the lower frame, with black bars framing the sides.
Camera: Static
122 · Demo · 2:26–2:27
A surfer in a dark wetsuit rides the face of a breaking wave, foam exploding around the board. The camera tracks alongside at water level, the sun flaring in the upper right corner.
Camera: Pull out
123 · Demo · 2:27–2:28
A black action camera sits in white sea foam at water level, its screen glowing blue, as a wave rolls over and submerges it. A surfer in a wetsuit lies blurred in the background.
Camera: Static
124 · Demo · 2:28–2:28
A dark macro shot begins out of focus and racks onto a glossy circular element, a lens or port, as a small highlight catches its rim and the surrounding surface resolves into view.
Camera: Static
125 · Demo · 2:28–2:29
A dark cave interior framed by jagged rock walls on both sides. A bright sun flare glows in the upper right and a thin beam of light cuts diagonally through the mist. The camera drifts slowly as the flare swells into a starburst.
Camera: Static
126 · Demo · 2:29–2:30
Extreme close-up of a maroon phone's rear camera module, one lens in sharp focus with two blurred lenses above it. A faint glint drifts across the central lens glass against a black background, shallow depth of field.
Techniques: Light sweep
Camera: Static
127 · Demo · 2:30–2:31
A dim starry sky with the Milky Way arching over a silhouetted rocky peak brightens and the view widens, revealing more of the night and a faint glow at the horizon.
Camera: Static
128 · Demo · 2:31–2:31
A man in a dark jacket stands low in frame, head tilted back toward the night sky. Snow-capped mountains sit silhouetted behind him under a star-dusted dark sky. The shot holds in low-key light with only a faint glow on his face and the peaks.
Camera: Static
129 · Demo · 2:31–2:32
Extreme close-up of a copper-toned camera module with three lens rings, shallow depth of field, warm rim light along the edge. The view slides down the dark metallic body, then cross-dissolves into a dim rocky landscape with a faint figure.
Techniques: 3D mockup
Camera: Static
130 · Demo · 2:32–2:32
A dark rocky formation, shaped like stacked boulders or a stone sculpture, rises from a dry grassy slope against a black sky. The scene slowly brightens, revealing the rough texture of the rocks.
Camera: Static
131 · Demo · 2:32–2:34
A macro close-up of a black drone camera module, the central glass lens sharp over two blurred foreground lenses under cool studio light. The key light falls away, dropping the frame to near black with only thin rim highlights on the metal edges.
Camera: Static
132 · Other · 2:34–2:35
A top-down flat lay of disassembled phone components on a light gray surface. The camera tilts down to a low angle as the parts stand upright in 3D, a glint of light sweeping across them.
Techniques: 3D mockup, Light sweep
Camera: Static
133 · Other · 2:35–2:36
A disassembled drone hovers in a dim room, its circuit boards, copper frame and motors suspended in an exploded view. The parts drift slowly apart while the camera holds a low, angled shot.
Techniques: 3D mockup
Camera: Static
134 · Other · 2:36–2:37
An exploded smartphone lies flat on a white surface, its camera module, battery, logic board and display arranged apart. The camera slowly pushes in on the layout.
Techniques: 3D mockup
Camera: Static
135 · Other · 2:37–2:39
A shallow-focus 3D close-up of a green circuit board holding a square chip engraved with the Apple logo and A20 PRO. A beam of light sweeps across the chip, turning its dark face to bright silver while the blurred maroon internals stay still in the background.
Techniques: Light sweep
Camera: Static
136 · Other · 2:39–2:41
A red-framed smartphone lies exploded on a dark surface, its battery and logic board hovering above the body. The view tightens on the triple-lens camera module as the lenses extend into place.
On-screen text: “O”, “A20”, “PRO”, “A20”
Techniques: 3D mockup, Kinetic type
Camera: Pan
137 · Other · 2:41–2:44
A dark 3D render of an exploded pro camera module, two glass lenses mounted on a brushed-metal bracket, surrounded by circuit boards and small parts. The camera drifts slowly around the assembly as focus shifts across the lenses and a round sensor element.
Techniques: 3D mockup
Camera: Static
138 · Other · 2:44–2:50
A red iPhone floats in exploded view, its camera lenses and internal boards separated in 3D. The parts draw together into a solid back panel, then the centered phone switches finish from red to light blue and back.
Techniques: 3D mockup
Camera: Static
139 · Outro · 2:50–2:52
A black title card holds a centered white label, iPhone18 Pro, with a small gray legal disclaimer beneath it. The frame stays static, then the text fades out to black.
On-screen text: “iPhone18 Pro”, “Siri Al is rolling out in English and may have usage limits. Expanded access to features”, “will be available for a fee in the future. Subject to Apple Intelligence Terms and Conditions.”
Camera: Static
140 · Outro · 2:52–2:57
A solid black frame holds for the entire duration with no visible content, text, or motion, serving as a blank pause.
Camera: Static