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The new iPad mini: Thinner. Lighter. Ultraportable.

Apple · Oct 2026 · 1:04 · AI-annotated

music Billy Lemos: https://music.apple/Billy-Lemos

00:00:00 / 01:04:02

The video is a rapid feature reel: a single product-name card opens it, then each block pairs a centered sans-serif tagline with a 3D device render that demos one capability, all cut to a fast 172 bpm pulse. Its signature moves are the gradient script that writes itself, the warp-speed light bursts between blocks, and the recurring glossy blue tube wordmark that ties the display, splash and lock-screen shots together.

Footage neededEstimated needs: 1 official logo — reused across the film · 2 filmed passages — shoot, supply or replace · 2 graphic passages — draw or supply · 21 3D passages — build or supply

More like this

The new iPad mini: Thinner. Lighter. Ultraportable., scene by scene

· 38 scenes as text

  1. 01 · Product intro · 0:00–0:02

    On a light gray field, the word iPad in black sans-serif holds center while mini writes itself in a purple-to-blue script beside it, strokes appearing letter by letter.

    On-screen text: “iPad”, “iPad mini”

    Techniques: Kinetic type

    Camera: Static

  2. 02 · Feature reveal · 0:02–0:03

    A slim dark phone floats edge-on at the center of a plain light gray background. A hand enters from the bottom of the frame, fingers spread, reaching up toward the device.

    Techniques: 3D mockup

    Camera: Static

  3. 03 · Feature reveal · 0:03–0:05

    A hand holds a slim smartphone edge-on against a pale gray background, then the device rotates to a tilted front view as glossy blue and violet 3D tube shapes fill the black screen.

    Techniques: 3D mockup

    Camera: Push in

  4. 04 · Feature reveal · 0:05–0:08

    A centered tagline, “Thin. Light. Ultraportable.”, sits on a pale background, the last word shifting from pale blue to violet. The line clears and a space-gray laptop appears edge-on, then rotates into a three-quarter back view.

    On-screen text: “Thin. Light. Ultraportable.”

    Techniques: 3D mockup

    Camera: Static

  5. 05 · Feature reveal · 0:08–0:09

    A black tablet rotates in 3D from a flat back view to a head-on front view on a light gray background. A glossy inflated script wordmark in a blue-to-teal gradient appears on its surface and scales up.

    On-screen text: “nini”

    Techniques: 3D mockup, Kinetic type

    Camera: Static

  6. 06 · Feature reveal · 0:09–0:10

    A tablet in 3D perspective on a pale gray background displays the word mini in glossy inflated bubble letters, blue to cyan, on a black screen. The camera pushes in until the letters fill the frame.

    Techniques: 3D mockup, UI zoom

    Camera: Push in

  7. 07 · Feature reveal · 0:10–0:10

    An abstract radial burst of blue, cyan and magenta light streaks spins and expands from a black center, the streaks stretching outward to fill the frame in a warp-speed flash.

    Techniques: Particles

    Camera: Static

  8. 08 · Feature reveal · 0:10–0:11

    A burst of multicolored light streaks radiates outward from the center of a black screen, then fades to reveal the gradient headline. The line holds locked in place above the small gray disclaimer text at the bottom.

    On-screen text: “Stunning 8.5” OLED display”, “The displays have rounded corners. When measured diagonally as a rectangle, the 13-inch iPad Pro is 13 inches, the 12.9-inch iPad Pro is 12.9 inches, the 11-”, “iPad Pro (M4 and M5) is 11.1 inches, the 11-inch iPad Pro (1st-4th generation) is 11 inches, the 13-inch iPad Air is 12.9 inches, the 11-inch iPad Air, 10.9-”, “iPad (A16), and iPad (10th generation) are 10.86 inches, iPad mini (A20 Pro) is 8.5 inches, and iPad mini (A17 Pro) is 8.3 inches. Actual viewable area is less.”

    Techniques: Particles

    Camera: Static

  9. 09 · Feature reveal · 0:11–0:12

    A centered line of bold sans-serif text with a rainbow gradient on a black background; the gradient hue shifts from yellow-pink-blue to teal-orange-purple over the shot, with a soft neon glow. Small gray legal footnote sits at the bottom. Locked-off frame.

    On-screen text: “Stunning 8.5” OLED display”, “The displays have rounded corners. When measured diagonally as a rectangle, the 13-inch iPad Pro is 13 inches, the 12.9-inch iPad Pro is 12.9 inches, the 11-ine”, “iPad Pro (M4 and M5) is 11.1 inches, the 11-inch iPad Pro (1st-4th generation) is 11 inches, the 13-inch iPad Air is 12.9 inches, the 11-inch iPad Air, 10.9-ine”, “iPad (A16), and iPad (10th generation) are 10.86 inches, iPad mini (A20 Pro) is 8.5 inches, and iPad mini (A17 Pro) is 8.3 inches. Actual viewable area is less.”

    Techniques: Kinetic type

    Camera: Static

  10. 10 · Feature reveal · 0:12–0:13

    A man in a red striped suit sits in a yellow chair on a red set. The image brightens from a dark silhouette, then a rounded screen mask frames the shot. A gradient headline holds over the dark opening frame.

    On-screen text: “8.5” OLED display”, “The displays have rounded corners. When measured diagonally as a rectangle, the 13-inch iPad Pro is 13 inches, the 12.9-inch iPad Pro is 12.9 inches, the 11-in”, “iPad Pro (M4 and M5) is 11.1 inches, the 11-inch iPad Pro (1st-4th generation) is 11 inches, the 13-inch iPad Air is 12.9 inches, the 11-inch iPad Air, 10.9-in”, “iPad (A16), and iPad (10th generation) are 10.86 inches, iPad mini (A20 Pro) is 8.5 inches, and iPad mini (A17 Pro) is 8.3 inches. Actual viewable area is less.”

    Techniques: Masking

    Camera: Pull out

  11. 11 · Feature reveal · 0:13–0:15

    A black tablet floats on a white background, its screen showing a photo of a man in a red plaid suit seated on an orange couch. The device tilts from a front-facing view to a low, near-flat angle.

    Techniques: 3D mockup

    Camera: Pull out

  12. 12 · Feature reveal · 0:15–0:17

    A centered headline on a plain light gray field. The letters start bunched and overlapping, then the tracking eases out to normal spacing as the tail of the sentence settles into place.

    On-screen text: “Serious performance for any task.”

    Techniques: Kinetic type

    Camera: Static

  13. 13 · Feature reveal · 0:17–0:18

    A dark carbon-textured surface holds the embossed Apple logo and the metallic A20 PRO wordmark. A soft light sweep glides across the logo and lettering, shifting the blue-silver sheen, while the tagline sits static below.

    On-screen text: “A20”, “PRO”, “Serious performance for any task.”

    Techniques: Light sweep

    Camera: Static

  14. 14 · Feature reveal · 0:18–0:19

    A dark square chip engraved with the Apple logo and A20 PRO sits centered on a light background, angled in 3D. A rainbow glow blooms outward around it into a rounded square halo as a bright light sweep crosses the chip surface.

    Techniques: 3D mockup, Light sweep

    Camera: Static

  15. 15 · Feature reveal · 0:19–0:21

    A blurred close-up of blue paint strokes on a tablet screen pulls back to reveal the full tablet in 3D perspective on a light background. The screen shows a timeline and three control buttons. A gray caption sits below the device.

    On-screen text: “Procreate Dreams is available for purchase on the App Store.”

    Techniques: UI zoom, 3D mockup

    Camera: Pull out

  16. 16 · Feature reveal · 0:21–0:22

    A tablet mockup in 3D perspective rests on a light gray field, locked off, while the Procreate Dreams app on its screen plays a blue abstract paint clip over a timeline; a gray caption sits centered beneath the device.

    On-screen text: “Procreate Dreams is available for purchase on the App Store.”

    Techniques: 3D mockup

    Camera: Static

  17. 17 · Feature reveal · 0:22–0:22

    A tablet mockup in 3D perspective, showing the app's video preview and timeline, slides left out of frame on a light gray background. As it exits, the headline 'Fast, flexible' appears on the right, with a small caption below the device.

    On-screen text: “Procreate Dreams is available for purchase on the App Store.”, “Fast, flexible”

    Techniques: 3D mockup

    Camera: Pan

  18. 18 · Feature reveal · 0:22–0:23

    A headline reads on a light gray field as an iPhone slides in from the right edge and settles, its lock screen showing a weather widget with rain forecast.

    On-screen text: “Fast, flexible multitasking”

    Techniques: 3D mockup

    Camera: Pull out

  19. 19 · Feature reveal · 0:23–0:25

    A tablet in 3D perspective sits at the right, its screen showing a weather widget and a document card. A bold headline reading Fast, flexible multitasking slides left across the plain light background, the last word in a blue-purple gradient.

    On-screen text: “Fast, flexible multitasking”

    Techniques: 3D mockup, Kinetic type, Parallax

    Camera: Pan

  20. 20 · Feature reveal · 0:25–0:26

    A landscape iPad in 3D perspective shows three app windows, a weather panel, a document and a message, with a call bar on top. The tablet eases into a flatter angle as the headline with iPadOS. holds on the right.

    On-screen text: “with iPadOS.”

    Techniques: 3D mockup

    Camera: Pan

  21. 21 · Feature reveal · 0:26–0:27

    A 3D iPad on the left displays a document with a call banner, beside the text “with iPadOS.” on white. A bright horizontal light flare sweeps across the frame, blurring the whole scene into a transition.

    On-screen text: “with iPadOS.”

    Techniques: 3D mockup, Light sweep

    Camera: Pull out

  22. 22 · Feature reveal · 0:27–0:28

    A dark glass sphere sits centered on black, a bright horizontal light flare cutting across its middle with a thin iridescent rim. The flare dims and the sphere contracts slightly as the clip ends.

    Techniques: Light sweep

    Camera: Pull out

  23. 23 · Feature reveal · 0:28–0:33

    A glass pill capsule on black holds centered white text that types itself out with a blinking cursor, cycling through “Siri”, “Siri AI.”, “More personal.” and “More powerful.” A soft glow rests at the capsule base, and the last line dissolves into a blur.

    On-screen text: “Siri”, “Siri AI.”, “More personal.”, “More powerful.”

    Techniques: Kinetic type

    Camera: Static

  24. 24 · Feature reveal · 0:33–0:35

    A front-facing 3D render of a tablet on a light gray backdrop shows the lock screen: glossy blue tube shapes on black, a large translucent 9:41 clock and a dark sphere. The camera slowly pushes in until the screen fills the frame.

    Techniques: 3D mockup, UI zoom

    Camera: Push in

  25. 25 · Feature reveal · 0:35–0:37

    On a light gray background, the headline types in word by word in black bold sans, while a purple curved stroke draws in as an underline beneath the final word.

    On-screen text: “Design, sketch, and take notes.”

    Techniques: Kinetic type

    Camera: Static

  26. 26 · Feature reveal · 0:37–0:39

    A white Apple Pencil traces a winding blue river through a colorful illustrated landscape on an iPad screen. The camera pulls back to reveal the full tablet standing upright, the pencil now floating to its right.

    On-screen text: “Apple Pencil sold separately. Procreate is available for purchase on the App Store.”

    Techniques: 3D mockup

    Camera: Pull out

  27. 27 · Feature reveal · 0:39–0:41

    A tablet with a white stylus lies flat on a light gray surface in 3D perspective. The screen shows a colorful abstract illustration. The tablet and stylus slide horizontally as the pen tucks behind the right edge of the device.

    Techniques: 3D mockup

    Camera: Push in

  28. 28 · Feature reveal · 0:41–0:43

    A plain light gray background holds a single centered line that scales in: “Shoot, scan, and use FaceTime.” The words read in black sans-serif, with FaceTime set in blue. The frame stays locked off as the line settles.

    On-screen text: “Shoot, scan, and use FaceTime.”

    Techniques: Kinetic type

    Camera: Static

  29. 29 · Feature reveal · 0:43–0:44

    A cream tablet turns in 3D, opening on a tight shot of the rear camera lens and flash, then rotating to reveal the screen showing a photo of green leaves on a tiled floor. The tagline scales in over the locked-off frame.

    On-screen text: “Shoot, scan, and use FaceTime.”

    Techniques: 3D mockup

    Camera: Static

  30. 30 · Feature reveal · 0:44–0:45

    Extreme close-up of a device's top edge, the black bezel holding a round camera lens and a speaker grille. The dark screen mirrors green plants and a tiled floor while a silver rim catches the light against a plain white backdrop. The camera drifts along the edge.

    Camera: Pull out

  31. 31 · Feature reveal · 0:45–0:47

    A tablet floats at a tilted angle on a light gray backdrop, then rotates to face the camera. Its screen shows a video call: a woman in a blue turtleneck before a wall of green leaves, with a small inset of two men in a desert at the top right.

    Techniques: 3D mockup

    Camera: Pull out

  32. 32 · Feature reveal · 0:47–0:49

    A light gray card holds the centered headline in blue-purple, scaling in from a soft blur into the full phrase. A block of small gray legal text about splash resistance stays fixed along the bottom edge.

    On-screen text: “Spills and splash ready.”, “iPad mini (A20 Pro) is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529 (m”

    Techniques: Kinetic type

    Camera: Static

  33. 33 · Feature reveal · 0:49–0:50

    A dark tablet lies flat on a light surface, covered in water droplets, with a blue liquid wordmark on its screen. The camera slowly pushes in toward the device while small gray legal text sits at the bottom.

    On-screen text: “iPad mini (A20 Pro) is splash, water, and dust resistant and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529”, “(maximum depth of 1 meter up to 30 minutes). Splash, water, and dust resistance are not permanent conditions. Resistance might decrease as a result of normal.”, “Do not attempt to charge a wet iPad; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.”

    Techniques: 3D mockup

    Camera: Static

  34. 34 · Feature reveal · 0:50–0:52

    A black tablet-like device floats in 3D perspective on a white background, its screen showing the word mini in glossy blue liquid lettering covered in water droplets. The device rotates slightly to face the camera.

    On-screen text: “mini”

    Techniques: 3D mockup

    Camera: Pull out

  35. 35 · Outro · 0:52–0:54

    On a plain light background, the black words 'More than' appear, then 'a little awesome.' follows, with 'awesome.' in blue. The phrase is replaced by 'iPad', which scales up at center.

    On-screen text: “More than a little awesome.”, “iPad”

    Techniques: Kinetic type

    Camera: Static

  36. 36 · Outro · 0:54–0:57

    On a plain light gray background, “iPad” in black sans-serif scales in at center, then a blue-to-violet gradient script “mini” draws in beside it. The card cuts to the gradient Apple logo alone.

    On-screen text: “iPad”, “iPad mini”

    Techniques: Kinetic type

    Camera: Static

  37. 37 · Outro · 0:57–0:59

    A blue-purple gradient Apple logo sits centered on a plain light gray field and slowly scales up to a slightly larger size.

    Camera: Static

  38. 38 · Outro · 0:59–1:04

    The brand logo reveals itself on a black background.

    Camera: Static