The video is built as a black-field container: live-action clips and UI captures are revealed through rotating diagonal, triangular and trapezoid masks, while bold condensed headlines slide and rotate into place between them. Pacing is steady at about 81 BPM with a spoken-word monologue, and the signature moves are the masked window reveals, the gray gradient type lockups, and the recurring closed silver lid on black that bookends the film.
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Windsurf · Developer tools · Aug 2025
Windsurf · Developer tools · Jun 2025
The new 14” MacBook Pro with M6, scene by scene
· 31 scenes as text
01 · Product intro · 0:00–0:01
A closed silver laptop with a black Apple logo on its lid sits centered on a black background, then tilts and rotates in 3D perspective, shrinking slightly as it turns.
Techniques: 3D mockup
Camera: Static
02 · Product intro · 0:01–0:02
A dark gray MacBook Pro opens in 3D on black, its screen glowing with a man working. It cuts to the diagonal title fading in in dark gray.
On-screen text: “NEW MACBOOK PRO WITH M4”
Techniques: 3D mockup
Camera: Static
03 · Product intro · 0:02–0:04
A diagonal lockup of white type reading NEW MACBOOK PRO WITH M6 sits static on black. A slanted masked window in the upper right plays live-action footage of a woman with glasses typing on a laptop on the floor of a dim room.
On-screen text: “NEW”, “MACBOOK PRO”, “WITH”, “M6”
Techniques: Masking
Camera: Static
04 · Feature reveal · 0:04–0:05
A locked-off screen capture of a Blender viewport shows a red stage set with rows of glowing spotlights and horizontal neon light bars, the 3D camera drifting slowly forward. A large static headline reads NEW M6 WITH MACBOOK PRO.
On-screen text: “MACBOOK PRO”, “NEW”, “M6”, “WITH”
Camera: Static
05 · Feature reveal · 0:05–0:07
A laptop sits on a desk in a warm, out-of-focus room, its screen showing a red Blender viewport while a hand types on the keyboard. The gray italic headline UP TO 11X FASTER GRAPHICS fades and scales in across the lower frame.
On-screen text: “UP TO 11X FASTER GRAPHICS”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:07–0:08
A woman with glasses and a white zip-up walks toward the camera through a dim industrial hall, the background blurring with her motion. The shot sits inside an angled trapezoid mask as the headline 11XFASTER GRAPHICS is revealed.
On-screen text: “11XFASTER GRAPHICS”
Camera: Static
07 · Demo · 0:08–0:10
A black frame holds a triangular cutout that widens into a horizontal band, revealing a woman in a white top seated at a desk with a glowing laptop in a warm loft with orange curtains and bookshelves.
Techniques: Masking
Camera: Push in
08 · Demo · 0:10–0:10
A woman in a white blazer types on a laptop in a warm, sunlit office. The live shot is revealed by a diagonal mask that opens from a narrow sliver to nearly the full frame.
Techniques: Masking
Camera: Push in
09 · Demo · 0:10–0:13
A tilted rounded-rectangle window opens on a black field, expanding to reveal a bearded man with a top knot typing on a laptop in a warm commercial kitchen. The angled cutout widens into a diagonal composition that frames the shelves, oven racks and the man at the counter.
Techniques: Masking
Camera: Pull out
10 · Feature reveal · 0:13–0:13
Angled close-up of a tablet showing a dark photo editor with a matcha dessert image. A cursor taps the Autopilot toggle, flipping it from gray to green, and a line of app suggestion text fades in beneath it.
Techniques: Cursor demo
Camera: Static
11 · Feature reveal · 0:13–0:14
A still photo of a matcha cake topped with a macaron, meringue, and daisy fills the frame above a dark app control bar showing an upscaling progress bar, an Enhanced check, and W 1248 H 652 195% readouts. A row of colorful app icons sits along the bottom edge.
Camera: Static
12 · Feature reveal · 0:14–0:15
Extreme low-angle close-up of two hands typing on a black keyboard, shallow focus blurring the fingers in the foreground while the keycaps stay sharp. Warm dim light, fast finger motion.
Camera: Static
13 · Feature reveal · 0:15–0:16
A dark code editor shows a syntax-highlighted Swift struct. A text caret types the words 'at full speed' into a comment line, the only motion in the otherwise static screen.
Techniques: Kinetic type
Camera: Static
14 · Feature reveal · 0:16–0:18
A locked-off close-up of a laptop on a desk shows a design tool with code on the left and a phone preview on the right. The preview cycles a cake-shop carousel, the center card settling on a green cake image.
Camera: Static
15 · Feature reveal · 0:18–0:20
A bearded chef peers over a flat silver laptop lid with the Apple logo, framed in a triangular cutout on black. The bold headline 'UP TO 13X FASTER AI PERFORMANCE' slides up from the bottom, then the composition blurs and exits upward as the next line begins to enter.
On-screen text: “UP TO 13X FASTER AI PERFORMANCE”
Techniques: Masking, Kinetic type, Speed ramp
Camera: Pull out
16 · Feature reveal · 0:20–0:21
Three closed silver MacBook lids sit in a row on black; a blurred headline sweeps out as the lids sharpen into focus. A cone-shaped mask on the left reveals a person in a plaid shirt working at a desk.
On-screen text: “UP TO 10X FASTER AI PERFORMANCE”
Techniques: Kinetic type, Masking, 3D mockup
Camera: Static
17 · Demo · 0:21–0:22
A black background holds three triangular cutouts revealing top-down shots of people at desks using MacBooks. The masks rotate, reframing each scene: a plaid-shirt user, a red-striped-sweater user beside a keyboard, and a closed silver laptop with a hand reaching in.
Techniques: Masking
Camera: Static
18 · Demo · 0:22–0:23
Top-down live action clips of people at desks with laptops are framed in tilted, parallelogram panels on black. A fourth panel showing a white desk with tools slides in from the right as the others hold.
Techniques: Masking
Camera: Pan
19 · Demo · 0:23–0:24
Three slanted panels on a black background hold top-down live-action shots of people at laptops: a striped-sweater musician at a teal desk, a white desk with tools and a reaching hand, and a person at a wooden desk. The panels drift slowly as the hands move.
Techniques: Split screen
Camera: Push in
20 · Demo · 0:24–0:24
Overhead top-down shots of two people working at desks, divided by a diagonal black band. The band wipes left, opening onto the white desk with the striped-sweater person while the wooden desk scene closes off.
Techniques: Split screen, Masking
Camera: Static
21 · Demo · 0:24–0:25
A small right-aligned window on a black field shows a person with short dark hair typing on a silver laptop at a cluttered workbench. Warm overhead lamps glow in the background. The shot drifts in toward the person's profile as their hands move across the keys.
Camera: Static
22 · Feature reveal · 0:25–0:27
On a black frame, angled white text slides diagonally as a tilted band of live-action footage wipes in beside it, showing a person in a maroon sweater writing on a tablet with a stylus.
On-screen text: “UP TO”, “24 HOURS”
Techniques: Masking, Kinetic type
Camera: Static
23 · Feature reveal · 0:27–0:28
On a black background, bold white text UP TO 24 HOURS rotates and slides while a diagonal masked window reveals filmed footage of a person, then two people, lying down and holding a phone. The words BATTERY LIFE join the rotating type.
On-screen text: “UP TO”, “24 HOURS”, “BATTERY LIFE”
Techniques: Kinetic type, Masking
Camera: Static
24 · Feature reveal · 0:28–0:29
A diagonal wedge of live-action footage of a woman using a tablet in a dim kitchen wipes open to fill the left half, while the white all-caps headline rotates from a 45-degree tilt to horizontal and slides into place on the right, with UP TO 24HOURS sliding in above it.
On-screen text: “UP TO”, “24HOURS”, “OF”, “BATTERY LIFE”
Techniques: Kinetic type, Masking
Camera: Static
25 · Feature reveal · 0:29–0:30
A small live-action clip of a woman typing on a laptop sits in the upper-left corner on a black background. The white text OF BATTERY LIFE rotates from a diagonal tilt to a vertical line beneath the clip.
On-screen text: “OF BATTERY LIFE”
Techniques: Kinetic type
Camera: Static
26 · Outro · 0:30–0:36
A woman in a cream top types on a silver MacBook in a dim loft, seen through a trapezoidal cutout in black. The cutout widens to a full side view, then narrows to the lid as she closes it, ending on the Apple logo.
Techniques: Masking
Camera: Static
27 · Outro · 0:36–0:37
A hand lowers a closed silver laptop with the Apple logo onto a black background, releases it, and lifts away, leaving the device centered and still.
Camera: Static
28 · Outro · 0:37–0:37
A closed space-gray laptop lid sits centered on a black field, its black Apple logo in the middle. The lid tilts slightly as the word NEW fades in at the upper-left corner of the lid.
On-screen text: “NEW”
Camera: Static
29 · Outro · 0:37–0:40
A black title card holds the lockup NEW MACBOOK PRO WITH M6. The M6 begins dim and brightens to white, then the whole text block scales down and recenters.
On-screen text: “NEW”, “MACBOOK PRO”, “WITH”, “M6”
Techniques: Kinetic type
Camera: Static
30 · Outro · 0:40–0:48
A white Apple logo holds centered on a black background, static and locked-off, with two lines of small gray disclaimer text fixed at the bottom edge. The frame stays still for the full duration, then cuts to black on the final beat.
On-screen text: “Performance testing against specific MacBook Pro systems with M1. Results reflect approximate performance;”, “visit apple.com/macbook-pro. Battery life varies by use and configuration. Additional software shown.”
Camera: Static
31 · Other · 0:48–0:53
A solid black frame holds for the full length of the clip, with no text, graphics, or motion visible.
Camera: Static





