New MacBook Pro with PROLED XDR Display: The first-ever Mac with Touch

01 · Hook · 0:00–0:04

A hand with green nails holds an open MacBook at a low angle over a wooden table in a dim room, tilting the screen to show a colorful dot display, then flipping it to reveal the Apple logo on the dark lid.

On-screen text: “curv”

Camera: Push in

02 · Hook · 0:04–0:06

A glowing white Apple logo on a dark laptop lid stays centered as the camera orbits the device in a dim room. Window blinds and a railing drift past in the background while the logo stays lit.

Camera: Static

03 · Hook · 0:06–0:07

A glowing white Apple logo sits on the dark side of a large box in a dim theater. The camera tracks slowly right, revealing a curved row of empty seats lit by a warm strip of light.

Camera: Static

04 · Hook · 0:07–0:11

A hand with teal nails taps a laptop keyboard as the camera pulls back from the screen, which shows a green and pink 3D butterfly in a modeling app, to a wide shot of the machine on a table in a dim lounge.

Camera: Push in

05 · Feature reveal · 0:11–0:12

A dark aircraft cabin whips into focus as the camera settles on a laptop on a small table, its screen glowing with a red and green abstract image. The blue label scales in over the screen, then the frame holds on the device with a hand resting beside it.

On-screen text: “PROLED XDR Display”

Techniques: Kinetic type, 3D mockup

Camera: Push in

06 · Feature reveal · 0:12–0:15

Hands type on a laptop in a dark room, its screen showing a red-and-green portrait. The headline PROLED XDR Display is centered over the shot. The camera pushes in through the screen until the colorful image fills the frame.

On-screen text: “PROLED XDR Display”

Techniques: Kinetic type, 3D mockup, UI zoom

Camera: Push in

07 · Feature reveal · 0:15–0:15

A red particle-strand figure with green grass and blue streaks fills a 3D viewport, a dark slider panel at the right. A fast pan blurs the whole frame.

Techniques: Speed ramp

Camera: Pull out

08 · Feature reveal · 0:15–0:18

A person works on a laptop in a dim lounge as the camera tilts down and pushes into the screen, which fills the frame with a bright galaxy. The caption scales up on the right side.

On-screen text: “Up to 2000 nits peak brightness”

Techniques: Kinetic type, UI zoom

Camera: Push in

09 · Feature reveal · 0:18–0:22

A person in a red jacket sits at a table in a dark domed room, hands on a laptop displaying colorful digital art. The shot opens on a close-up of the screen, then widens to show rows of seats. White centered text appears over the scene and fades.

On-screen text: “10,000,000:1 contrast ratio”

Camera: Push in

10 · Feature reveal · 0:22–0:25

The camera tracks through a sunlit studio, gliding past people at long wooden desks and a couch, each working on a laptop. The screens show a floral design, a video timeline, and color-grading scopes.

Camera: Push in

11 · Feature reveal · 0:25–0:27

A person in a plaid shirt sits with a laptop on their lap in an empty glass-walled room overlooking a city. The camera arcs around them and pushes in to a close-up of the screen, which shows a color-grading interface with an eye preview and waveform scopes.

Camera: Push in

12 · Feature reveal · 0:27–0:28

Low-angle shot of a person in a plaid shirt carrying an open silver laptop. The camera arcs from their side to their back as they walk past a glass facade, hair swinging with the motion.

Camera: Pull out

13 · Feature reveal · 0:28–0:29

A blonde woman in a plaid shirt walks through a bright open-plan hall with floor-to-ceiling windows, laptop in hand, as the camera pulls back to reveal a man in a yellow shirt seated at a table on a red chair.

Camera: Pull out

14 · Feature reveal · 0:29–0:31

High-angle wide shot of a sunlit atrium with floor-to-ceiling glazing and timber columns. A line of people sits at small tables on the white tiled floor, one bending over the nearest table stacked with colorful items. The frame pulls back to reveal the full row.

Camera: Static

15 · Feature reveal · 0:31–0:32

A laptop on a desk by a floor-to-ceiling window fills the frame, its screen showing a 3D viewport of a perfume bottle and jewelry render beside a render queue panel. The camera drifts slowly back, keeping the display sharp while the water view softens.

Techniques: 3D mockup, Parallax

Camera: Static

16 · Feature reveal · 0:32–0:33

A close-up of a laptop screen displaying a video editing interface. A cursor hovers over a color wheel in the right panel.

Techniques: Cursor demo

Camera: Static

17 · Feature reveal · 0:33–0:35

A laptop sits on a table in a light concrete lobby, its screen showing a motion-graphics app with two blue point-cloud figures and a thumbnail timeline. A hand with red nails rests on the trackpad as the right panel updates, while the camera drifts slowly around the device.

Camera: Push in

18 · Feature reveal · 0:35–0:36

The camera pans left across an empty concrete atrium, moving past a round table holding an open laptop and notepad to a bearded man in a navy jacket, seated at a small wooden desk and working on a laptop.

Camera: Push in

19 · Feature reveal · 0:36–0:36

A person with dreadlocks sits at a wooden desk in a wide concrete lobby, laptop open showing colorful 3D artwork. They rest a hand on their chin, gazing at the screen. The staircase and empty hall fill the background as the frame holds steady.

Camera: Push in

20 · Feature reveal · 0:36–0:38

A man with dreadlocks and glasses sits behind an open MacBook in a sunlit glass atrium, hand resting on his chin. His expression shifts to wide-eyed surprise as he stares at the screen. Other people sit at tables in the blurred background.

Camera: Static

21 · Feature reveal · 0:38–0:41

A man in a dark blazer and yellow shirt sits at a table by a large window overlooking hills. The camera pushes in as he reaches out and taps the laptop screen, where a 3D app shows a cluster of colorful mesh objects, his finger swiping the model.

Techniques: UI zoom

Camera: Push in

22 · Feature reveal · 0:41–0:44

A finger presses and drags a white cross-shaped object in a 3D modeling app on a large tablet, spinning it among colorful organic shapes. The shot pulls back from a close-up to reveal the full screen on a desk in a bright room.

Camera: Pull out

23 · Feature reveal · 0:44–0:44

A white grid-textured cross rotates in a 3D space filled with colorful abstract shapes: a purple grape cluster, a green fuzzy sphere, a cream torus. A real finger reaches in from below and presses the cross, nudging it as it turns.

Camera: Pull out

24 · Feature reveal · 0:44–0:45

A hand presses into a large angled display showing a 3D viewport of glossy colored spheres and material balls. The view switches to a desktop with a file window and settings panel as the hand pinches and swipes the screen.

Techniques: 3D mockup

Camera: Push in

25 · Feature reveal · 0:45–0:46

A finger drags a thumbnail from an open Finder window onto the desktop of a large monitor, dropping it as a labeled file. The colorful abstract wallpaper and a dock of app icons fill the rest of the locked-off close-up.

Camera: Static

26 · Feature reveal · 0:46–0:46

A hand pinches and drags a translucent multicolored 3D sculpture on a tablet screen; the object scales up and rotates as the fingers move, filling the frame.

Techniques: UI zoom

Camera: Static

27 · Feature reveal · 0:46–0:48

A hand holds a tablet at an angle, fingers pinching and dragging a 3D model of purple, green and white geometric shapes in a viewport, the blurred studio background keeping focus on the gesture.

Camera: Static

28 · Feature reveal · 0:48–0:49

A fixed top-down shot looks into a white spiral staircase with a golden perforated sphere at its base, while several people carrying laptops move across the steps.

Camera: Static

29 · Feature reveal · 0:49–0:50

High overhead view of a spiral staircase ringed with people seated on the steps, each on a laptop. The camera then dives down and rotates into a close, motion-blurred angle on one screen showing a purple 3D model.

Camera: Static

30 · Feature reveal · 0:50–0:53

Handheld whip-pans sweep across a studio desk, catching a MacBook Pro screen showing the M5 Pro chip badge on a blue perspective grid in a video editing app, then the M5 Max badge on a purple gradient, with crew blurred behind.

Camera: Static

31 · Feature reveal · 0:53–0:54

A camera whips right across two open laptops in a dim office. The left screen shows the Apple M5 MAX chip on a purple striped background; the right shows a green 3D render of a cube. A person's hands rest on the trackpad as the first screen blurs out.

Camera: Static

32 · Feature reveal · 0:54–0:55

A person works on a laptop, hands on the keyboard and trackpad, while a green wireframe mesh spins on the screen in a 3D modeling app. The shot is framed from the side in a bright interior with a wooden staircase in the background.

Camera: Push in

33 · Feature reveal · 0:55–0:56

Overhead angle on a person in a cap and denim jacket typing on a laptop at a wooden desk, a small dome lamp beside it. The camera trucks right across the room to reveal a second laptop on a blue table.

Camera: Push in

34 · Feature reveal · 0:56–0:59

High angle over two people working on laptops; the camera swoops in and settles on a MacBook Pro at a blue table, its screen split between code and an iPhone simulator, as a finger points at the code.

Camera: Push in

35 · Feature reveal · 0:59–1:00

A tablet close-up shows a video editing app with skydivers at sunset in the preview. A finger scrubs the timeline, updating the timecode, as the camera reframes to reveal the timeline and a blurred outdoor background.

Techniques: Cursor demo

Camera: Pull out

36 · Feature reveal · 1:00–1:03

A person in glasses and a jacket sits outdoors, editing video on a laptop on their lap. The shot opens tilted on the screen, then settles to a side view as two white captions scale in over the scene.

On-screen text: “Up to 128GB unified memory”, “Up to 16TB SSD”

Techniques: Kinetic type

Camera: Pull out

37 · Feature reveal · 1:03–1:05

A person in a black jacket stands by a laptop at the edge of a park path. The camera pans left, revealing pigeons on the ground and a row of people in red jackets seated along the hedge. White text scales in at center.

On-screen text: “Up to 16TB SSD”

Camera: Push in

38 · Feature reveal · 1:05–1:07

A long row of people in red jackets types on laptops at an outdoor table as the camera sweeps quickly along the line with heavy motion blur, then settles on one man typing on a MacBook in a leafy park.

Camera: Push in

39 · Feature reveal · 1:07–1:07

Three people in red jackets sprint along a park path carrying white laptops, shot low with heavy motion blur as the camera tracks beside them. Trees and a fountain fill the background.

Camera: Push in

40 · Feature reveal · 1:07–1:09

A person in a red hoodie walks away along a park path, a silver laptop tucked under one arm, as the camera tracks low beside them past benches and trees.

Camera: Push in

41 · Feature reveal · 1:09–1:11

A person in a red jacket walks across the frame holding a closed silver laptop, passing a seated coworker at an outdoor terrace table. The white caption holds steady in the center over the moving footage.

On-screen text: “3 pounds light”

Camera: Pan

42 · Feature reveal · 1:11–1:12

A man in a blue jacket types on a laptop at a wooden table outdoors at dusk, a glass tea carafe in the foreground. The camera drifts slowly right, framing the open laptop against the fading sky.

On-screen text: “3 pounds light”

Camera: Push in

43 · Feature reveal · 1:12–1:12

A person in a blue jacket works at a laptop on a rooftop at dusk. One hand rests on the keyboard while the other hovers near the screen, which shows a wireframe 3D model in a design app. City lights glow in the dark background.

Camera: Push in

44 · Feature reveal · 1:12–1:13

In a low close angle, a hand reaches toward a laptop screen where a 3D car model turns from wireframe to solid shading. Blurred city lights glow in the dark background as the fingers rotate the model.

Camera: Push in

45 · Feature reveal · 1:13–1:14

A laptop on a wooden desk shows a 3D modeling app with a salmon-colored car model; the model rotates to a new angle with a transform gizmo at center. A brass lamp and a window of city lights sit to the right.

Camera: Push in

46 · Feature reveal · 1:14–1:14

Close-up of a laptop screen running 3D modeling software, where a car model shifts from a shaded view to a wireframe layout. A hand rests on the keyboard against a dark background of blurred lights.

Camera: Pull out

47 · Feature reveal · 1:14–1:16

A man in a blue shirt types on a laptop at a wooden table on a dusk rooftop terrace. The screen shows a photo app with a bottle image. The camera eases from a close view of the screen to a wider side shot of his profile.

Camera: Pull out

48 · Feature reveal · 1:16–1:17

A man in a blue jacket sits at a wooden table outdoors, moving his hands to check his wrist. A dark laptop with the Apple logo on its lid occupies the right foreground, with green trees behind him.

Camera: Static

49 · Feature reveal · 1:17–1:18

A wide park shot frames a circular fountain behind a dark bench. In a cut, several people with laptops on small tables pop into view, seated around the fountain's rim. Sunlight filters through the surrounding trees.

Camera: Static

50 · Feature reveal · 1:18–1:19

Sunlit park with a red playground behind a yellow picket fence and a person seated on a bench. A fast camera move blurs the frame, then a person with a backpack walks away down a tree-lined path past a red shrub.

Camera: Pan

51 · Feature reveal · 1:19–1:20

A person in a blue jacket sits at a small table in a forest, working on an open laptop beside a coffee cup. The shot cuts to a forward view from a moving car, dashboard at the bottom, driving along a curving wooded road.

Camera: Pan

52 · Feature reveal · 1:20–1:22

A person in a blue plaid shirt sits in a sunlit forest, holding a white laptop on their lap and tapping the trackpad. The shot cuts to a first-person view of hands typing on the keyboard, the screen showing a music app with a piano roll and keyboard.

Camera: Push in

53 · Feature reveal · 1:22–1:26

A woman sits at a small wooden table in a sunlit forest, pointing at a laptop screen showing a DAW. The camera pushes in to a close-up of the keyboard and a steel coffee mug, then pulls back to a wide shot of her at the table.

Camera: Push in

54 · Feature reveal · 1:26–1:27

A white-haired person in a brown jacket sits at a glass table in a sunlit forest, working on a laptop that shows a red audio waveform. The camera pushes in from a wide shot to a close view of the screen and the hand on the trackpad.

Camera: Pan

55 · Feature reveal · 1:27–1:28

A laptop on a glass desk shows an audio app with red and blue waveforms, then the camera swings past foreground leaves to reveal two people working at tables in a sunlit forest.

Techniques: Parallax

Camera: Push in

56 · Feature reveal · 1:28–1:29

People sit on a rocky hilltop at dusk with laptops, overlooking fields and a distant town. The camera whips right in a fast pan, blurring the frame, then settles on a person in a yellow shirt typing in the foreground.

Camera: Pan

57 · Feature reveal · 1:29–1:30

A climber in a teal jacket ascends a rocky ridge at sunset, shot from behind as the camera tracks forward up the slope. Heavy motion blur at the start eases as the frame steadies, the foreground rocks sweeping past the distant hills.

Techniques: Speed ramp, Parallax

Camera: Pan

58 · Feature reveal · 1:30–1:32

A low-angle 3D render of a laptop's side edge with its ports, a braided cable plugged in, set against a sky and water backdrop. The camera pulls back to reveal the keyboard as the captions MagSafe and Thunderbolt 5 appear centered.

On-screen text: “MagSafe”, “Thunderbolt 5”

Techniques: 3D mockup

Camera: Push in

59 · Feature reveal · 1:32–1:35

A black laptop rests on a pink table before a cliff and sky, the camera orbiting to show its sides. White captions appear over the keyboard, naming each port in turn: headphone jack, HDMI, Thunderbolt 5, SDXC card slot.

On-screen text: “Headphone jack”, “HDMI”, “Thunderbolt 5”, “SDXC card slot”

Techniques: 3D mockup

Camera: Push in

60 · Other · 1:35–1:36

A person with short blonde hair and glasses sits at a desk on a cliff, adjusting over-ear headphones. A laptop in front of them shows an audio editing screen. Behind, a forest stretches under a sunset sky with heavy clouds.

Camera: Static

61 · Other · 1:36–1:41

A fast orbiting camera circles a rocky cliff where several people sit at individual desks, each with an open laptop, working in the open. Heavy motion blur streaks the foliage and rocks as the view pulls back to reveal more workers perched along the ridge.

Camera: Push in

62 · Other · 1:41–1:41

A fast, blurred pan sweeps across people seated on rocks at an outdoor venue, then the camera settles on a laptop open on a small round table, its screen showing a colorful abstract image, with a green field and yellow railing behind.

Camera: Push in

63 · Other · 1:41–1:42

The camera whips through a dim, curved lounge with a glowing textured ceiling as people sit at a long table. A hand in a green sleeve reaches across a tan surface before the frame blurs past a man in a light shirt.

Camera: Push in

64 · Other · 1:42–1:43

A fast whip pan sweeps through a dim, curved lounge with a grid ceiling light. A person in a red hoodie blurs past the lens, then the frame settles on a seated user at a table with a glowing laptop.

Techniques: Speed ramp

Camera: Push in

65 · Other · 1:43–1:44

A low camera whips down a long wooden table in a curved, dim room, blurring past a red-haired person at a MacBook, then landing on a bald man with glasses at the far end.

Camera: Static

66 · Other · 1:44–1:45

A person in a dark transit lounge types on a laptop at a wooden table, its screen glowing with a colorful abstract image. A second figure in a red cap sits in the background as the camera pans with motion blur.

Camera: Static

67 · Other · 1:45–1:46

In a dim industrial cafe, the camera pushes in from a soft-focus wide of two people at a table to a low close-up of a MacBook screen showing a colorful butterfly photo in an editing app.

Camera: Pull out

68 · Other · 1:46–1:50

A dark MacBook Pro lid with a glowing Apple logo is shot from a low angle, then the camera rises to a top-down view on a wooden table as a pair of hands with green nails withdraw. The logo light fades to dark.

Camera: Static

69 · Outro · 1:50–1:56

A white Apple logo holds center on a black field, with a small gray disclaimer line locked at the bottom. The frame is static, then the whole image fades to black.

On-screen text: “Weight varies by configuration and manufacturing process.”

Camera: Static