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Framer 3.0 with Agents, Branching, and a new Community
Framer · Design · Jun 2026
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Introducing the new iPad mini with OLED display
Apple · Oct 2026 · 1:20 · AI-annotated
00:00:00 / 01:20:06
The video is a deadpan mock-documentary: a bored DMV waiting room frames a rapid-fire run of feature demos, each announced by a prop (enamel pins, a chip ring, a mug, an LED ticker) instead of a title card. Pacing is quick and cutty, with pinch-zooms and whip-pans that dissolve from the tablet screen into live-action and 3D worlds, and dot-matrix LED captions carrying the jokes.
Footage neededEstimated needs: 1 official logo — reused across the film · 30 filmed passages — shoot, supply or replace · 1 graphic passage — draw or supply · 9 3D passages — build or supply
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Introducing the new iPad mini with OLED display, scene by scene
· 44 scenes as text
01 · Hook · 0:00–0:03
High-angle locked-off shot of a wood-paneled office waiting room. A woman in a blue jacket walks between rows of red seats and sits down while staff work at the counter behind an ODMS wall sign. A red LED board on the right changes from DELAY to SORRY FOR.
Camera: Static
02 · Hook · 0:03–0:05
Over-the-shoulder shot of a person in a teal shirt holding a paper ticket stub numbered 493, gazing up at a ceiling-mounted display that reads NOW SERVING 398 in red numerals on a blue background.
Camera: Static
03 · Hook · 0:05–0:07
A young woman in a blue denim jacket raises a folded paper ticket to her face, reads it, then lowers it and looks down. She sits in a wood-paneled waiting room with seated figures and a red LED sign behind her. The frame stays locked off.
Camera: Static
04 · Product intro · 0:07–0:10
Close-up of a denim pocket wearing three enamel pins reading “all New”, “THINNER AND LIGHTER” and “iPad mini”. The camera slowly pulls back, then tilts up with a motion blur to reveal a hand at the collar.
On-screen text: “all New”, “THINNER AND LIGHTER”, “iPad mini”
Camera: Pull out
05 · Product intro · 0:10–0:11
A close-up of a hand with silver rings lifts a black smartphone out from a blue shirt, the device tilting to a vertical hold against the chest. The person wears a blue overshirt over a red plaid layer and a white sweater, with the phone's dark back and single lens facing the camera.
Camera: Pull out
06 · Product intro · 0:11–0:13
A person in a blue jacket holds a dark tablet with both hands in an office, tilting it from a low position covering their face to a raised angle that shows the Apple logo on its back. The camera sits low, looking up.
Camera: Pull out
07 · Feature reveal · 0:13–0:17
Over-the-shoulder view of a person holding a tablet on their lap; the screen plays a clip of a man seated at a table. A yellow serif caption, “Now starring OLED Display,” appears over the video and holds while the hands stay still.
On-screen text: “Now starring”, “OLED Display”
Techniques: Kinetic type
Camera: Push in
08 · Feature reveal · 0:17–0:18
Over-the-shoulder, a person holds a tablet on their lap. The screen plays a video of a man at a checkered table beneath a yellow headline. A two-finger pinch zooms into the screen, filling the frame with the table scene.
On-screen text: “Now starring”, “OLED Display”
Techniques: UI zoom
Camera: Push in
09 · Feature reveal · 0:18–0:20
Over-the-shoulder shot of a diner booth. A man in a gray suit slides a manila envelope across the table toward a seated woman, then the frame tightens on the envelope resting beside a coffee cup.
Camera: Push in
10 · Feature reveal · 0:20–0:21
A dim cafe table holds two espresso cups while hands at either end wipe the surface. The frame rushes into a tight close-up of one cup, its frothed milk hiding a dark object beneath the foam.
Camera: Push in
11 · Feature reveal · 0:21–0:24
High aerial view of a sunny beach with cliffs and scattered colorful umbrellas. The camera descends and tilts to a top-down angle over a small group of sunbathers, ending on a red and a striped umbrella with a woman seated in a chair.
Camera: Push in
12 · Feature reveal · 0:24–0:24
A high aerial shot pans right across a sandy beach, passing a coral umbrella, a rainbow striped one and a teal floral one, while people lie on patterned towels reading and checking phones.
Camera: Pan
13 · Feature reveal · 0:24–0:26
A top-down aerial shot frames a person in a knit hat lying on a striped beach towel, holding a phone that plays an ocean clip. The camera pushes in as a finger taps the screen, with a teal umbrella, cooler and chair set around.
Camera: Push in
14 · Feature reveal · 0:26–0:28
A person in a colorful knit hat sits on a beach towel, holding a tablet that shows an isometric city game. The shot cuts to a close-up of a hand with a black ring reading A20 PRO CHIP as the finger swipes the screen.
On-screen text: “A20 PRO CHIP”
Camera: Push in
15 · Feature reveal · 0:28–0:29
A macro shot of a finger wearing a brushed metal ring engraved with the chip name, held in front of a tablet screen running a game. The frame pulls back to reveal the hand gripping the tablet, which displays the gameplay.
On-screen text: “A20 PRO CHIP”
Camera: Pull out
16 · Feature reveal · 0:29–0:30
Hands hold a tablet on a sandy beach, thumbs tapping as a fantasy city game plays on the screen. The camera pushes in to a straight-on close view of the display.
Camera: Push in
17 · Feature reveal · 0:30–0:31
A blonde character with black glider wings glides over a snow-covered fantasy city at dusk. A blue light bursts at their feet as the camera tracks them past ornate, warmly lit buildings.
Techniques: Parallax
Camera: Push in
18 · Feature reveal · 0:31–0:35
An overhead animated café scene, two characters at a glowing table, pushes in and cross-dissolves into a dim room where a person in a plaid shirt sits with a mug, a fan, and a phone showing city lights.
On-screen text: “1”
Camera: Push in
19 · Feature reveal · 0:35–0:37
A hand lifts a metal mug marked Splash! RESISTANT beside an iPad mini lying on a wooden desk, its screen showing a colorful game. The hand tilts the mug toward the tablet, suggesting a spill, while a small legal caption runs along the bottom.
On-screen text: “iPad mini is splash, water, and dust resistant (IP67 under IEC 60529, up to 1 meter for 30 min) under controlled lab conditions. Resistance may decrease over时间.”
Camera: Push in
20 · Feature reveal · 0:37–0:38
A silver mug with a blue oval 'Splash! RESISTANT' sticker sits on a wooden desk, papers blurred behind. The locked-off shot holds on the mug while a small white disclaimer caption runs along the bottom edge.
On-screen text: “iPad mini is splash, water, and dust resistant (IP67 under IEC 60529, up to 1 meter for 30 min) under controlled lab conditions. Resistance may decrease over时间.”, “Liquid damage isn't covered by warranty.”
Camera: Static
21 · Feature reveal · 0:38–0:39
High over-the-shoulder angle in a dim room: a person sits on the carpet, drawing a colorful city scene on an iPad mini with a white pencil, mug and art supplies on a low table nearby. A large “Splash! RESISTANT” headline and a small legal footnote accompany the shot.
On-screen text: “iPad mini is splash, water, and dust resistant (IP67 under IEC 60529, up to 1 meter for 30 min) under”, “controlled lab conditions. Resistance may decrease over time. Liquid damage isn't covered by warranty.”, “Splash!”, “RESISTANT”
Camera: Push in
22 · Feature reveal · 0:39–0:40
A white Apple Pencil Pro is held in a hand, angled diagonally across a dark, blurred background. The product name is printed on the barrel. A colorful glowing screen sits out of focus in the corner as the pencil shifts slightly in frame.
Camera: Pull out
23 · Feature reveal · 0:40–0:41
A hand holds a white stylus and draws on a tilted tablet, its screen showing a neon cyberpunk city in blues and reds. The stylus traces a line along a walkway as the illustration brightens and the frame tightens slightly.
Camera: Push in
24 · Feature reveal · 0:41–0:42
A tilted low-angle view of a painterly sci-fi city at night, with dark mechanical arms, a red sign and a green beacon framing a small drone hovering in the blue sky. The frame drifts slowly, foreground structures sliding past the distant skyline.
Techniques: Parallax
Camera: Static
25 · Feature reveal · 0:42–0:43
A dark angular hovercraft with glowing red light strips and a yellow roof sign floats in a blue sky, framed from below at a low angle. The craft drifts gently toward the right as a faint building edge sits at the frame's corner.
Techniques: 3D mockup
Camera: Static
26 · Feature reveal · 0:43–0:44
A tilted 3D control room holds a central monitor displaying a wrinkled creature's face with wide blue eyes. The camera pushes in, reframing to a close-up of the face that fills the tilted screen.
Techniques: 3D mockup
Camera: Push in
27 · Feature reveal · 0:44–0:45
An abstract beige surface with diagonal folds and dark specks fills the frame, then resolves into a 3D canyon: a winding river between tan cliffs, a small camp on the right ledge. The reveal runs bottom to top.
Techniques: Morph
Camera: Push in
28 · Feature reveal · 0:45–0:46
Aerial drone shot opens high over a sunlit desert canyon with a winding road, then descends and tilts to settle on a cliff-top base camp with a concrete pad, a parked truck, and a small group of people.
Camera: Push in
29 · Feature reveal · 0:46–0:47
High-angle shot of a bearded man crouching on sand, holding a tablet in one hand and pointing a stylus at an ancient floor mosaic. The tablet shows a color map of the mosaic. The camera drifts slightly left.
Camera: Push in
30 · Feature reveal · 0:47–0:48
A man crouches on sandy ground above a mosaic floor, holding a phone in one hand and a stylus in the other. The camera pushes in to a tilted close-up of the screen, showing a weather app with a map.
Techniques: UI zoom
Camera: Push in
31 · Feature reveal · 0:48–0:50
A tilted tablet screen in 3D perspective shows a blue weather widget, Pella 67° Sunny, beside a green map with a blue location dot. A glossy black circle hovers at the center, its reflection shifting to a dot pattern, while the temperature scales and the status bar slides.
Techniques: 3D mockup
Camera: Static
32 · Feature reveal · 0:50–0:50
A tilted tablet screen in 3D perspective shows a weather widget and a map; a black card with a photo grid and the caption 'I found 13 photos of mosaics' slides into the center as the camera reframes.
Techniques: 3D mockup, UI zoom
Camera: Pull out
33 · Feature reveal · 0:50–0:54
A tilted tablet in 3D perspective shows a photo grid of mosaic images. The camera zooms into the grid, centering on a wooden sign stenciled SIRI AI INSIDE, then pushes in until the mosaic texture fills the screen.
On-screen text: “Siri AI is available in English. Usage limits may apply. Learn more: support.apple.com/148587. Sequence shortened.”
Techniques: 3D mockup, UI zoom
Camera: Push in
34 · Feature reveal · 0:54–0:55
A static close-up of a cobblestone pavement fills the frame. Irregular stones in tan, gray, and terracotta form a swirling, curved pattern across the ground, with no visible motion.
Camera: Static
35 · Feature reveal · 0:55–0:56
A close-up of a cobblestone ground tilts up and pulls back to reveal an aerial 3D model of a four-building campus with flat roofs, balconies and small trees, set on a rocky desert terrain.
Techniques: 3D mockup
Camera: Push in
36 · Feature reveal · 0:56–0:57
A high-angle 3D render shows a campus of low-rise buildings with flat sand-colored roofs, set among large flat rock mesas. The camera pushes in on the corner of a central brick-and-beige building, bringing its windowed facade and glass entrance into view.
Techniques: Parallax
Camera: Push in
37 · Feature reveal · 0:57–0:59
A high wide shot of an office waiting room shows rows of maroon chairs and a reception desk beneath an ODMS wall sign. The view tightens on a woman in a blue shirt scrolling her phone, with other seated people reading nearby.
Camera: Push in
38 · Feature reveal · 0:59–1:00
A cross-dissolve from a waiting room fades into a static shot of a wooden wall. A red LED ticker in the center scrolls the words ALL DAY BATTERY, framed between driving-test posters.
On-screen text: “ALL DAY BATTERY”
Camera: Push in
39 · Feature reveal · 1:00–1:04
A dim DMV waiting room brightens to full light. Rows of maroon chairs fill the floor; a man in a blue jacket walks across past seated people, a woman in white crosses left, and a red LED sign glows on the back wall.
Camera: Pull out
40 · Product intro · 1:04–1:09
A close-up shows a person holding the back of a space gray iPad mini in front of their face, then they stand and walk through a waiting room toward the service counter. White centered captions read “The new iPad mini”, then “So much in so little”.
On-screen text: “The new iPad mini”, “So much in so little”
Camera: Push in
41 · Outro · 1:09–1:11
A small white Apple logo sits centered on a black background. The frame stays locked off, and the sign-off text remains still: the Office of Driver & Motor Services line, So much in so little, and a large GDMS mark.
On-screen text: “OFFICE OF DRIVER & MOTOR SERVICES”, “So much in so little”, “GDMS”
Camera: Static
42 · Outro · 1:11–1:12
The white Apple logo sits centered on a black field, then the frame cuts to a dense block of small gray legal fine print set in the lower-middle of the screen.
On-screen text: “Thinner and lighter when compared with the previous generation. Apple Pencil sold separately. Siri AI is available in English and may have usage limits.Expanded”
Camera: Static
43 · Outro · 1:12–1:15
A justified block of small white legal text sits centered on a black background. The text stays static for the full duration, with no motion, reveal or camera movement.
On-screen text: “Thinner and lighter when compared with the previous generation. Apple Pencil sold separately. Siri AI is available in English and may have usage limits.Expanded”, “access to features will be available for a fee in the future. Subject to Apple Intelligence usage and conditions. Apple Intelligence is available with Siri and”, “languages set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish,”, “Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is”, “available in beta in iPadOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English, French, Japanese, Korean,”, “Portuguese, and Spanish to start. Siri AI will not be initially available in the EU on iPadOS. Siri AI is not available for users under 13. Certain Siri AI and”, “Intelligence features have usage limits. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the”, “Intelligence Terms and Conditions. Learn more at support.apple.com/148587. Battery life varies by use and settings. See apple.com/batteries for more information”
Camera: Static
44 · Outro · 1:15–1:20
A centered block of small white legal text sits on a black background, then fades out to black, leaving the screen empty for the rest of the clip.
On-screen text: “Thinner and lighter when compared with the previous generation. Apple Pencil sold separately. Siri AI is available in English and may have usage limits.Expanded”, “access to features will be available for a fee in the future. Subject to Apple Intelligence usage and conditions. Apple Intelligence is available with Siri and”, “device languages set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, ”, “Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri”, “AI is available in beta in iPadOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English, French, Japanese, ”, “Korean, Portuguese, and Spanish to start. Siri AI will not be initially available in the EU on iPadOS. Siri AI is not available for users under 13. Certain Siri”, “AI and Apple Intelligence features have usage limits. Expanded access to such features will be available for a fee in the future. Use of these features is”, “subject to the Apple Intelligence Terms and Conditions. Learn more at support.apple.com/149587. Battery life varies by use and settings. See apple.com/batteries”, “for more information.”
Camera: Static