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Healthcare Product Explainer Video | American Heart Association x MotionCue
American Heart Association · Jul 2026 · 1:20 · AI-annotated
studio MotionCue
00:00:00 / 01:20:17
The video alternates flat red title cards with white interface mockups, moving from a problem statement to the product name, then three feature beats (secure EHR link, track progress, national benchmarking) and a closing vision montage. Signature moves include 3D-tilted browser cards that rotate flat, word-by-word typed headlines, and a recurring heart-and-ECG motif in AHA red.
No filming indicatedEstimated needs: 5 capture groups — your screens or recordings · 11 graphic passages — draw or supply · 1 3D passage — build or supply
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Healthcare Product Explainer Video | American Heart Association x MotionCue, scene by scene
· 30 scenes as text
01 · Problem · 0:00–0:03
A white background fills with red pill-shaped labels such as Blood Pressure and Diabetes, plus red person icons, fading in and drifting left at different speeds. The black headline Outpatient Health Care Team sharpens from gray in the center as the word Team appears.
On-screen text: “Outpatient Health Care Team”
Techniques: Parallax
Camera: Pan
02 · Problem · 0:03–0:05
On a red background, the line “Improving patient care” holds above a white heart badge as a thin ECG trace draws itself across the frame. A white form card titled “Outpace CVD Registry” slides up from the bottom edge.
On-screen text: “Improving patient care”
Camera: Static
03 · Product intro · 0:05–0:08
A white application form for the Outpace CVD Registry scrolls downward past its text fields and checkboxes, while a black cursor glides to the red Submit button. A red banner with the white tagline Improving patient care sits at the top.
On-screen text: “Improving patient care”
Techniques: Cursor demo
Camera: Pan
04 · Product intro · 0:08–0:10
A plain white frame. A single line of black text slides in from the left edge and settles centered, naming the registry, then holds on a locked-off frame.
On-screen text: “The American Heart Association® Outpace CVD™ Registry”
Techniques: Kinetic type
Camera: Static
05 · Product intro · 0:10–0:12
A single line of black text slides in on a plain off-white field, the word Registry gliding in from the right to complete the centered line, then the frame locks off and holds.
On-screen text: “The American Heart Association® Outpace CVD™ Registry”
Techniques: Kinetic type
Camera: Static
06 · Feature reveal · 0:12–0:13
A dark-gray title line slides down to the top of a pale background. A flat interface panel with a red header and a vertical icon sidebar slides up from the bottom edge, settling below the title with its heading visible.
On-screen text: “The American Heart Association® Outpace CVD™ Registry”
Techniques: Kinetic type
Camera: Static
07 · Feature reveal · 0:13–0:16
A 3D-tilted card of the American Heart Association measures report rotates to a flat frontal view as the page loads. The red header, page title and tabs slide in, then the Measures Summary panel and a red bar chart appear below.
Techniques: 3D mockup
Camera: Push in
08 · Feature reveal · 0:16–0:18
A plain red background holds a small white circle at center that scales up across the shot. Inside it, a red shield with a white checkmark fades in, ending as a large centered badge.
On-screen text: “Outpatient Calendar Year-Based Measures”, “Measures Summary”
Camera: Static
09 · Feature reveal · 0:18–0:20
A red rounded-square hospital icon with a white house and red cross sits left of center as the two-line label slides in beside it. The pair drifts left while a thin red line draws out toward the right edge.
On-screen text: “Electronic Health”, “Record vendor”
Camera: Static
10 · Feature reveal · 0:20–0:20
A red rounded hospital badge and a two-line dark label slide left across a white frame along a thin red line dotted with small dots, while a red gear icon enters from the right edge.
On-screen text: “Electronic Health”, “Record vendor”
Camera: Static
11 · Feature reveal · 0:20–0:21
A red badge with a white gear icon slides left along a thin red line as a column of white condition cards, from Cardiovascular-Kidney-Metabolic Syndrome to Lifestyle, slides in from the right in a quick pan.
Techniques: Parallax
Camera: Pan
12 · Feature reveal · 0:21–0:22
A red gear icon on a thin red line anchors the left as a vertical list of clinical categories scrolls upward on the right. A red pill labeled Secure EHR link with a link icon slides in at the bottom right. Locked-off frame.
Camera: Static
13 · Feature reveal · 0:22–0:24
A red gear badge on a horizontal dotted line sits left of a red pill button with a link icon and the words “Secure EHR link”; the button fades in as a black cursor glides up to hover over it. Locked-off frame.
Techniques: Cursor demo
Camera: Static
14 · Feature reveal · 0:24–0:28
A white sentence types in word by word on a flat red field, a cursor trailing the last word. 'manual abstraction' then fades away, and the remainder gives way to a larger 'Saving time' scaling up at center, encircled by a ring of white tick marks like a clock face.
On-screen text: “Secure EHR link”, “Removing the burden of manual abstraction”, “Removing the burden of”, “Saving time”
Techniques: Kinetic type
Camera: Pull out
15 · Feature reveal · 0:28–0:30
A red-headed American Heart Association browser card tilts into 3D on white while a measures form fills in with sample values. The headline Track Progress scales in above it.
On-screen text: “Track Progress”
Techniques: 3D mockup
Camera: Pan
16 · Feature reveal · 0:30–0:36
A gray “Track Progress” headline fades in above a flat AHA web form. The view zooms into the page as a cursor expands the Measure section and ticks a checkbox, then pulls back to show the full form with measure tags.
On-screen text: “Track Progress”
Techniques: Kinetic type, UI zoom, Cursor demo
Camera: Pull out
17 · Feature reveal · 0:36–0:38
A browser mockup of the AHA measure report sits in 3D perspective, then zooms to a flat frontal view as the bar chart fills in with red and gray bars for 2024 and 2025.
Techniques: 3D mockup, UI zoom
Camera: Push in
18 · Feature reveal · 0:38–0:42
A charcoal sans headline builds word by word to 'Real-time performance. National benchmarking.' over a red and gray two-bar chart with a legend card at right. The composition slides up as a red-headed American Heart Association dashboard panel with a Select Measure dropdown rises in from the bottom.
On-screen text: “Real-time performance. National benchmarking.”
Techniques: Kinetic type
Camera: Static
19 · Feature reveal · 0:42–0:47
A black headline sits over the American Heart Association dashboard, then the view reframes onto a Chart Setting panel as the background blurs. A cursor opens the Percentile dropdown and selects 90th Percentile.
On-screen text: “Real-time performance. National benchmarking.”
Techniques: UI zoom, Cursor demo
Camera: Push in
20 · Feature reveal · 0:47–0:48
A white dashboard for outpatient measures wipes in from the left, revealing a measure report and chart beside a Chart Setting and Filter panel that holds a 90th Percentile field.
Techniques: Masking
Camera: Pull out
21 · Feature reveal · 0:48–0:50
A full healthcare analytics dashboard with a red header and sidebar is shown, then the view zooms into the bar chart, reframing onto the red percentage bars and their axis labels.
Techniques: UI zoom
Camera: Push in
22 · Feature reveal · 0:50–0:52
A white bar chart with one red highlighted bar sits under a red “Identifying Barriers” callout and a soft spotlight cone. A magnifying glass icon glides over the red bar as the chart zooms in to center it.
Techniques: UI zoom
Camera: Static
23 · Other · 0:52–0:54
A close-up of a red dial: white sans-serif numerals and tick marks rotate around the center, each numeral scaling up as it crosses the middle of the frame.
Techniques: Kinetic type
Camera: Pan
24 · Other · 0:54–0:56
A solid red field holds flat white house icons, each with a red cross, set inside thin circles. Thin lines link the nodes into a network. The frame starts tight on one node and pulls back to reveal the full web of connected facilities.
On-screen text: “曲”
Camera: Pull out
25 · Other · 0:56–0:58
A solid red field holds a network of white line-drawn hospital buildings, each ringed in a thin circle and joined by fine lines to small dot nodes. The diagram sits on a locked-off frame with no movement.
On-screen text: “曲”
Camera: Static
26 · Other · 0:58–1:05
Three red circular icons with white pictograms (a shield with check, a bar chart in a ring, a document with check) pop in one after another from left to right on a white field, each scaling up. A black sans-serif caption sits under each.
On-screen text: “Quality Care”, “Research”, “Outcomes”
Camera: Static
27 · Other · 1:05–1:06
Three red circular icons labeled Quality Care, Research, Outcomes slide up off the frame; then “Healthier lives” appears centered above a red outline heart as an ECG pulse line draws in from the left.
On-screen text: “Quality Care”, “Research”, “Outcomes”, “Healthier lives”
Techniques: Masking
Camera: Static
28 · Other · 1:06–1:09
On a white background, the black headline “Healthier lives” sits above a pink ECG trace that runs across the frame. The heart at the trace's center fills from a pale outline to solid red, and the caption “Interested in joining?” appears at the end.
On-screen text: “Healthier lives”, “Interested in joining?”
Camera: Static
29 · CTA · 1:09–1:13
A solid red background carries centered white text that reads 'tested', then swaps to the question 'Interested in joining?'. The line holds still in the middle of the frame for the rest of the clip.
On-screen text: “Healthier lives”, “tested”, “Interested in joining?”
Techniques: Kinetic type
Camera: Static
30 · CTA · 1:13–1:20
On a white field, the American Heart Association Outpace CVD logo sits centered. Below it, the line “Learn more or apply at” fades in, followed by the red URL. The frame then holds static as the sign-off.
On-screen text: “Learn more or apply at”, “heart.org/OutpaceCVDRegistry”
Techniques: Kinetic type
Camera: Static