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Introducing Airbnb Rooms – featuring the new Host Passport

Airbnb · May 2023 · 3:02 · AI-annotated

00:00:00 / 03:02:16

A product launch film for Airbnb Rooms built around the Host Passport feature, opening with a guest's photo story of staying at the CEO's home, then cutting to Brian Chesky at a table to explain the comfort barrier, the Airbnb Rooms title card, a phone mockup tour of the Rooms feed and the sliding host passport cards, a grainy 2007 home-video flashback to the first guests and hosts, and a closing logo. The style alternates clean white-background photo cards and UI mockups with warm live-action,

Footage neededEstimated needs: 3 capture groups — your screens or recordings · 1 official logo — reused across the film · 39 filmed passages — shoot, supply or replace · 8 3D passages — build or supply

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Introducing Airbnb Rooms – featuring the new Host Passport, scene by scene

· 73 scenes as text
  1. 01 · Hook · 0:00–0:03

    A still photograph shows a woman in an orange cardigan and a man in a grey shirt standing on a stone path with metal railings, surrounded by green foliage and purple flowers. The image is framed by white margins and held static on screen.

    Camera: Static

  2. 02 · Hook · 0:03–0:06

    An Airbnb listing page displays a bedroom photo grid beneath the title 'Beyond the airbed'. The view then zooms in, dropping the title and enlarging the grid and the host line 'Private room in home hosted by Brian'.

    Techniques: UI zoom

    Camera: Push in

  3. 03 · Hook · 0:06–0:08

    A white Airbnb listing view: a bedroom photo and a map-and-desk photo sit side by side above the title line, a details line, and a round host avatar. The text lines scale in gently, then the layout holds still.

    Techniques: Kinetic type

    Camera: Static

  4. 04 · Hook · 0:08–0:10

    High-angle locked-off shot of a bright hallway: a man in black and two guests stand by the wall while a golden retriever paces on the runner. Two listing captions scale in over the frame.

    On-screen text: “LE”, “Private room in home hosted by Brian”, “2 guests · 1 bedroom ·1 bed ·1 shared bath”

    Techniques: Kinetic type

    Camera: Static

  5. 05 · Hook · 0:10–0:11

    Two men and a woman walk away down a lit hallway carrying bags. The shot cuts to a sunlit living room where the woman bends to pet a golden retriever while the men turn to greet. A travel map hangs on the back wall.

    Camera: Static

  6. 06 · Hook · 0:11–0:14

    A wide locked-off shot of a bright living room with a large vintage world map on the wall. A woman bends to pet a golden retriever while two men in black stand nearby, one holding a duffel bag.

    Camera: Static

  7. 07 · Hook · 0:14–0:18

    A vertical live-action frame on a white background shows a man and a woman smiling behind a marble kitchen island, with storage containers, a steel mixing bowl and a blue package on the counter. The shot is locked-off and static.

    Camera: Static

  8. 08 · Hook · 0:18–0:19

    A vertical photo on a white field shows two men in a bright white kitchen. The bearded man in a gray shirt laughs while holding a stand mixer bowl, and the man in a black t-shirt leans in making a playful face at the camera. The frame holds static.

    Camera: Static

  9. 09 · Hook · 0:19–0:20

    Two vertical clips sit side by side on white: left, two men in a bright kitchen, one pouring batter into a stand mixer; right, a man holding a tray of cookies. A third clip slides into the middle showing two men in aprons holding a cookie tray.

    Techniques: Split screen

    Camera: Static

  10. 10 · Hook · 0:20–0:24

    Two men in beige aprons with a small logo stand in a bright kitchen, one holding a dark tray with three cookies, both smiling at the camera. The still photo is centered on a white background and held without motion.

    Camera: Static

  11. 11 · Hook · 0:24–0:27

    A still photograph centered on a white background shows three people and two golden retrievers seated on wooden steps outside a house, framed by autumn trees. The image holds static for the full duration with no motion.

    Camera: Static

  12. 12 · Problem · 0:27–0:27

    A washed-out photo of a family with a dog on porch steps fades in from white, then cuts to a man in a black T-shirt seated at a table in a bright room, talking to camera. Both shots stay heavily overexposed.

    Camera: Static

  13. 13 · Problem · 0:27–0:32

    Brian Chesky in a navy t-shirt sits at a round wooden table in a sunlit home, talking to camera and gesturing with open hands before clasping them. A white lower-third in the lower left identifies him and fades out near the end. Locked-off medium shot.

    On-screen text: “Brian Chesky”, “Co-Founder and CEO”

    Camera: Static

  14. 14 · Problem · 0:32–0:37

    A man in a navy t-shirt sits centered in a bright home, speaking directly to the camera. The background stays softly blurred, showing windows, chairs and framed art. He talks with small hand gestures and varied facial expressions.

    Camera: Static

  15. 15 · Problem · 0:37–0:38

    A man in a navy t-shirt sits at a round wooden table in a bright loft office, speaking to camera. He leans forward, clasps his hands, then gestures with one hand as he talks. A potted plant, railing and pendant lights fill the soft-focus background.

    Camera: Static

  16. 16 · Problem · 0:38–0:40

    A man in a dark navy t-shirt faces the camera in a medium close-up, speaking and gesturing with one hand. The soft-focus background shows a home interior with a wooden bookshelf and a green plant to the right.

    Camera: Static

  17. 17 · Problem · 0:40–0:42

    A man in a navy t-shirt sits at a round wooden table in a bright home office, speaking to camera. He starts with hands clasped, then opens both palms in a shrug gesture as he talks. Shallow depth of field keeps the background softly blurred.

    Camera: Static

  18. 18 · Product intro · 0:42–0:44

    The text “Airbnb Rooms” is centered on a plain light background and remains static throughout the shot.

    On-screen text: “Airbnb Rooms”

    Camera: Static

  19. 19 · Product intro · 0:44–0:46

    A centered black wordmark reads Airbnb Rooms on a plain off-white background. The frame is locked off and the text holds static for the full clip.

    On-screen text: “Airbnb Rooms”

    Camera: Static

  20. 20 · Product intro · 0:46–0:50

    A man in a navy t-shirt sits at a round wooden table in a bright living room, holding a black phone in one hand and gesturing with the other as he talks to the camera. A static Airbnb Rooms title overlays the frame.

    On-screen text: “Airbnb Rooms”

    Camera: Static

  21. 21 · Demo · 0:50–0:53

    A flat iPhone on a white background shows the app's Explore feed. The list of room cards scrolls upward, bringing the Bangkok and Rome listings into view while the search bar and bottom tab bar stay fixed.

    Camera: Static

  22. 22 · Demo · 0:53–0:55

    A close-up of a phone screen scrolls up. The search bar stays at the top while a listing card rises into view, with a room photo, host line, dates, and a Map button.

    Camera: Pull out

  23. 23 · Demo · 0:55–0:58

    A phone mockup in 3D perspective shows the Airbnb app on a white background. The Madrid listing card fills the screen as its photo carousel slides from a book-lined living room to a bedroom with a green striped bed and red pendant lamp. Listing details sit below the image.

    Techniques: 3D mockup

    Camera: Pull out

  24. 24 · Demo · 0:58–1:03

    A phone on a white background scrolls a vertical feed of property listings. Each card shows a photo carousel, a small white host-portrait tile in the lower corner, and location, host, dates and price text as Madrid, Sydney and London entries move past.

    Camera: Pan

  25. 25 · Feature reveal · 1:03–1:04

    A man in a navy T-shirt sits at a round wooden table in a bright home, holding a smartphone in one hand while gesturing with the other as he speaks to camera. Medium shot, locked-off, shallow depth of field blurs the living room behind him.

    Camera: Static

  26. 26 · Feature reveal · 1:04–1:09

    A front-facing phone shows a listing card with a bedroom photo and a white host passport card in the lower left. The view zooms in on the passport card and the listing title, settling on the host's circular portrait.

    Techniques: UI zoom

    Camera: Push in

  27. 27 · Feature reveal · 1:09–1:12

    A man in a dark t-shirt sits at a wooden table in a sunlit home, holding a phone and gesturing as he speaks to camera. A caption naming the host and city scales in over the shot.

    On-screen text: “London, England”, “Stay with Lena· Hosting for 8”

    Camera: Static

  28. 28 · Feature reveal · 1:12–1:13

    A front-facing iPhone mockup on a white background shows a travel app listing for a London room. A host profile card labeled Elena slides up over the photo, revealing review count, star rating and a one-line bio.

    Camera: Static

  29. 29 · Feature reveal · 1:13–1:14

    A front-facing iPhone on a white background shows a host profile card: Lena, Superhost, with photo, 4.94 rating, 17 reviews, and listing details. The card's numbers sharpen from a soft blur into crisp text while the frame stays locked.

    Camera: Static

  30. 30 · Feature reveal · 1:14–1:19

    A phone screen holds a host profile card for Lena: her circular photo with a pink shield badge, the name and Superhost label, and a stats column for reviews, rating, and years hosting. The frame stays locked off over a dimmed room background.

    Camera: Static

  31. 31 · Feature reveal · 1:19–1:23

    A smartphone mockup in 3D perspective holds a host profile card on a plain light background. The card shows a circular photo of a smiling woman, the name Lena, a Superhost badge, and three stats. Below, four personal details with line icons sit in a list. The shot stays static.

    Techniques: 3D mockup

    Camera: Static

  32. 32 · Feature reveal · 1:23–1:27

    Close-up of the lower half of a phone screen on a white background. Four profile lines with line icons sit static: briefcase, sparkles, heart, and coffee cup, each paired with a short answer. The frame holds without motion.

    Camera: Static

  33. 33 · Feature reveal · 1:27–1:32

    A front-facing iPhone mockup on a white background shows a host profile card for Lena with rating and review stats. The screen scrolls up, revealing a list of host facts with small line icons, then the view zooms in on the list.

    Techniques: UI zoom

    Camera: Static

  34. 34 · Feature reveal · 1:32–1:34

    A flat iPhone mockup sits centered on a white background. The app's Rooms feed scrolls up, the London card sliding off the top as the Jaipur card scales into the focused position, showing a dark blue room with colorful wall art.

    Camera: Static

  35. 35 · Feature reveal · 1:34–1:37

    A 3D phone mockup sits centered on white, showing a Jaipur listing. The photo window cycles through three interior shots, a living room, a sitting nook and a four-poster bed, while the host cube and the price and rating lines stay fixed below.

    Techniques: 3D mockup

    Camera: Static

  36. 36 · Feature reveal · 1:37–1:39

    A phone screen shows a host profile page. A white card with the host's photo and name slides up and expands to reveal review count, rating and years hosting, while the room photo, price line and map scroll out of frame.

    Techniques: UI zoom

    Camera: Static

  37. 37 · Feature reveal · 1:39–1:43

    A static close-up of a phone screen on a white background, showing a cream profile list with four line-icon entries covering the user's work, hobby, favorite song and biography title. The frame holds without motion.

    Camera: Static

  38. 38 · Feature reveal · 1:43–1:45

    On a phone screen, a host profile card with rating stats and a pink checkmark badge slides down and out, revealing a full listing with a canopy bed photo and price. The view then scrolls up to a second listing showing a living room.

    Camera: Pan

  39. 39 · Feature reveal · 1:45–1:45

    A phone screen displays a rental listing feed. The Jaipur card slides up and out of frame as the Berlin card, with its living room photo and orange sofa, scrolls up into view. The camera holds still.

    Camera: Pan

  40. 40 · Feature reveal · 1:45–1:46

    A phone screen on a white background shows an apartment listing: a sunlit living room with an orange sofa and pendant lights, a heart icon and host avatar overlaid. The location, host, dates and price lines slide in and settle beneath the photo.

    Camera: Static

  41. 41 · Feature reveal · 1:46–1:50

    A smartphone on a plain background shows an Airbnb listing. A white profile sheet slides up from the bottom, revealing host Joana's photo, Superhost badge, review count, rating and a list of personal fun facts. The frame holds on the sheet.

    Camera: Static

  42. 42 · Feature reveal · 1:50–1:53

    A tight close-up of a phone screen shows a vertical list of personal details, each with a thin line icon: a fun fact, a favorite song, a hobby, a biography title, and a guest gift. The screen holds still with no motion.

    Camera: Static

  43. 43 · Feature reveal · 1:53–1:55

    A man in a dark navy t-shirt talks to the camera in a bright home, gesturing with one hand as he speaks. Shallow depth of field keeps the wooden shelf and plant behind him softly blurred while he stays in sharp focus.

    Camera: Static

  44. 44 · Feature reveal · 1:55–1:59

    A man in a navy T-shirt sits at a wooden table in a sunlit home, holding a phone and gesturing with his free hand as he speaks. The shot cuts to a close-up of the phone screen showing a Berlin listing with a living-room photo and nightly price.

    Camera: Static

  45. 45 · Feature reveal · 1:59–2:01

    A flat phone on a white background shows a vertical feed of listing cards. The feed scrolls up, the Berlin card sliding out the top as the Mexico City bedroom card rises to fill the frame, then the view holds still.

    Camera: Pan

  46. 46 · Feature reveal · 2:01–2:03

    A phone in 3D perspective on a light background shows a host profile. A white card with the host photo, name and stats slides up above a list of details with line icons.

    Techniques: 3D mockup

    Camera: Static

  47. 47 · Feature reveal · 2:03–2:11

    A tight close-up holds on the lower half of a phone screen, where a list of host profile facts sits beside small line icons: lightbulb, sparkles, coffee cup, paw print, globe. The frame is static, with a black bezel and home bar framing the off-white card.

    Camera: Static

  48. 48 · Feature reveal · 2:11–2:12

    A phone mockup in 3D perspective shows a travel listing. Two floating cards with the host's photo and a 5.0 rating hover over the screen, then flatten into the listing detail view, revealing a bedroom photo, location, dates and nightly price.

    Techniques: 3D mockup

    Camera: Static

  49. 49 · Feature reveal · 2:12–2:14

    A front-facing phone on a white field displays a Mexico City listing. The top photo swaps from a sunlit living room to an orange-walled courtyard as the pagination dot advances. The host avatar, 5.0 rating and $98 price stay static below.

    Camera: Pan

  50. 50 · Feature reveal · 2:14–2:16

    A close-up of a phone rendered in 3D perspective, its black edge running along the left, shows a static listing card: a patio photo, the title Mexico City, Mexico, a host line, dates and a $98 night price. The frame is locked off with no motion.

    Techniques: 3D mockup

    Camera: Static

  51. 51 · Feature reveal · 2:16–2:18

    A man in a navy T-shirt sits at a round wooden table in a bright loft, holding a smartphone in his right hand and gesturing with his open left palm as he talks to camera. The background stays softly blurred with plants, chairs and a bookshelf.

    Camera: Static

  52. 52 · Feature reveal · 2:18–2:20

    A man in a navy t-shirt sits in a bright living room, speaking to the camera and gesturing with his hand. The background is softly blurred, showing windows, chairs and framed art.

    Camera: Static

  53. 53 · Feature reveal · 2:20–2:22

    A man in a black t-shirt sits at a round wooden table in a bright living room, speaking to the camera. He holds a small dark card, then extends his arm to set it down on the table as he talks.

    Camera: Static

  54. 54 · Feature reveal · 2:22–2:24

    A centered phone mockup displays a room listing; extra phones fan out behind it in 3D perspective as a host profile card slides up on the center screen.

    Techniques: 3D mockup

    Camera: Static

  55. 55 · Feature reveal · 2:24–2:27

    Five phone mockups sit in a 3D row on white, the center one largest. On each screen a host profile card slides up from the bottom and settles, revealing the name, rating, review count and short bio lines.

    Techniques: 3D mockup

    Camera: Static

  56. 56 · Social proof · 2:27–2:28

    A man in a black jacket reaches out and lifts the trunk lid of a blue car in a sunlit lot, shown as a bordered clip on a white field. The home-video footage holds a static wide shot while the year caption sits below.

    On-screen text: “2007”

    Camera: Static

  57. 57 · Social proof · 2:28–2:29

    A man in a black jacket bends over the front of a silver car in a sunlit lot, holding a small dark device, shown as a centered video window on a white background. The caption 2007 sits below the frame.

    On-screen text: “2007”

    Camera: Static

  58. 58 · Social proof · 2:29–2:30

    A grainy, overexposed clip of a man in a black jacket bends at an open red car trunk in a sunlit parking lot, clutching a black backpack. The footage sits as a centered rectangle on a white field, with a thin year caption below.

    On-screen text: “2007”

    Camera: Pan

  59. 59 · Social proof · 2:30–2:32

    A man with glasses and a goatee speaks to the camera from a car seat, framed as a centered clip on a white background. A static caption below reads Airbnb's first guest.

    On-screen text: “Airbnb's first guest”

    Camera: Static

  60. 60 · Social proof · 2:32–2:33

    A young man in a knit beanie and gray jacket sits inside a moving vehicle, talking and turning his head as brick buildings and a bridge pass the window. A centered caption below the clip reads “Airbnb’s first Hosts.”

    On-screen text: “Airbnb’s first Hosts”

    Camera: Static

  61. 61 · Social proof · 2:33–2:34

    A grainy home video of a man inside a car plays centered on a white background; he raises a hand and waves at the camera while talking. A caption sits below the frame.

    On-screen text: “Airbnb's first Hosts”

    Camera: Pull out

  62. 62 · Social proof · 2:34–2:37

    A man in a car is filmed in profile, looking out the window, inside a centered clip on white. The handheld camera swings past his head to the side window, then tilts to a street with a tree and lamppost. A gray caption reads below.

    On-screen text: “Airbnb's first Hosts”

    Camera: Push in

  63. 63 · Social proof · 2:37–2:38

    A tilted street view pans across a sidewalk where two pedestrians walk near a tree and traffic lights. A one-way sign and a red post frame a bright blue sky with lens flare.

    Camera: Static

  64. 64 · Social proof · 2:38–2:39

    A dim photograph of two men, one with glasses and a red collar in front and one smiling behind, fades in from white inside a centered rectangle on a plain light background.

    Camera: Static

  65. 65 · Social proof · 2:39–2:43

    A still photograph of two men taking a selfie sits centered on a plain light background. The man on the left wears glasses and a red-collared shirt, the man on the right in a black shirt smiles. The image holds static with no motion or added text.

    Camera: Static

  66. 66 · Social proof · 2:43–2:43

    A plain white frame holds for half a second, an empty transition beat with no on-screen elements while the voiceover plays.

    Camera: Static

  67. 67 · Social proof · 2:43–2:46

    A man in a black shirt hands a cookie to a man in gray at a marble kitchen island, a plate of four cookies between them. Both take bites and look upward, reacting. Handheld medium shot in a bright white kitchen with a stainless range hood.

    Camera: Static

  68. 68 · Social proof · 2:46–2:48

    Two men stand in a bright kitchen, eating cookies from a plate on the marble counter. They raise their arms and high-five each other.

    Camera: Static

  69. 69 · Social proof · 2:48–2:51

    A still photograph, framed in a wide white border, shows three people smiling at a wooden dining table set with bowls of mussels, salad and bread. The man on the left holds the camera in a selfie pose while a woman and another man sit across the table in a warm living room.

    Camera: Static

  70. 70 · Social proof · 2:51–2:54

    Two men stand in a sunlit courtyard beside a dog on a leash; one points up at the building while the other holds the lead. Cut to a man in a navy tee seated at a round table, talking and gesturing.

    Camera: Static

  71. 71 · Other · 2:54–2:58

    A man in a dark T-shirt sits at a round wooden table in a bright living room. He speaks directly to camera, gestures with his hands, then rests them clasped on the table.

    Camera: Static

  72. 72 · Other · 2:58–2:59

    A man in a navy t-shirt sits at a table in a sunlit living room, speaking directly to the camera in a medium close-up. The frame is locked off and static, with a shallow depth of field blurring the windows, plant and framed art behind him.

    Camera: Static

  73. 73 · Outro · 2:59–3:02

    A red line logo, a rounded triangle enclosing a small loop, holds centered on a plain white field. A tiny gray disclaimer line sits at the bottom edge. The frame stays locked and still for the full duration.

    On-screen text: “*US product experience displayed”

    Camera: Static